Director of Marketing, Transportation and Sales and Direct Marketing/Database ManagerAssumed responsibilities of Director of Marketing, Transportation and Sales in August 2008.Developed FY 2009, 2010, and 2011 marketing and promotion strategies.Responsible for maintaining brand integrity.Guide brand and direct mail agencies in established marketing strategies.Budget production and maintenance for all divisions of the marketing department.Promotional, Sponsorship, and… Show more Director of Marketing, Transportation and Sales and Direct Marketing/Database ManagerAssumed responsibilities of Director of Marketing, Transportation and Sales in August 2008.Developed FY 2009, 2010, and 2011 marketing and promotion strategies.Responsible for maintaining brand integrity.Guide brand and direct mail agencies in established marketing strategies.Budget production and maintenance for all divisions of the marketing department.Promotional, Sponsorship, and Advertising performance analysis.Maintain relationships with Pueblo Partners and Community Partners to help increase revenue for Casino and Partners.Directly responsible for all aspects of Direct Marketing, Internet Marketing, Web Page Design, Player Database, and Point of Sale Database, Advertising, Branding, Budget, P and L, and Database Analytics.Implemented promotions which increased incremental revenue by 27%.Design of company web-site and all Internet Marketing promotions.Public Relations spokesperson for casino.Manage Marketing, Players Club, Sales, Transportation and PBX staff of over 70.Negotiate contracts with outside vendors.Prepared marketing department operational structure to increase revenue for FY 2010 and 2011.Increased percentage of carded play by 20% and increased market share.Increased player redemption and reward loyalty by 10%.Negotiated deals with vendors and partners to provide over 2 million dollars in sponsorships and advertising partnerships for several promotions.Continue to develop cutting edge technological marketing strategies to increase brand loyalty and guest interaction. Show less

Implemented operations strategies to carry out marketing initiatives for customer acquisition, retention, and billing.Designed database system to manage renewal and billing schedules, stock-order, selection verification, and modeling budget forecasts.Negotiated contract with outside vendor for Internet marketing campaigns reducing expenses.Managed staff of 4 Operations Managers and 4 Operations Specialists and all in-house customer service staff.Managed audit process for paid… Show more Implemented operations strategies to carry out marketing initiatives for customer acquisition, retention, and billing.Designed database system to manage renewal and billing schedules, stock-order, selection verification, and modeling budget forecasts.Negotiated contract with outside vendor for Internet marketing campaigns reducing expenses.Managed staff of 4 Operations Managers and 4 Operations Specialists and all in-house customer service staff.Managed audit process for paid circulation.Oversaw all vendor activities relating to distribution, acquisition, retention, and billing.Performed detailed report analysis of campaigns and test results to determine proper implementation and ROI. Reporting all findings to V.P. of Circulation.Budget forecasting for all fulfillment/operations expenses and revenue forecasting. Show less

Performed detailed report analysis for direct marketing campaign response.Reviewed Groups project planning for all client renewal and invoice selections, label production, incoming/outgoing mail, customer service, special projects, and monthly billing statements.Performed quarterly and yearly company performance reviews with clients.New system design, development, and implementation.Assisted clients in utilizing all company services when implementing new campaigns for… Show more Performed detailed report analysis for direct marketing campaign response.Reviewed Groups project planning for all client renewal and invoice selections, label production, incoming/outgoing mail, customer service, special projects, and monthly billing statements.Performed quarterly and yearly company performance reviews with clients.New system design, development, and implementation.Assisted clients in utilizing all company services when implementing new campaigns for acquisition, retention, billing, and distribution.Managed all client stock including: inventory levels, new stock design, and purchasing.Responsible for annual client seminar: client-training sessions to introduce new system enhancements, future business development, and entertainment.Developed and maintained schedules and guidelines for all company departments to realize clients marketing objectives.Mentored and trained new Account Managers and Account Coordinators.Directly managed staff of 3 Account Managers and Show less

Managed staff of 100+ hourly, 6 supervisory, and seasonal staffing: responsible for Mail Receiving, Mail Opening, Data Entry, Agency, and Customer Service Departments.Prepared and maintained $2 million annual operating budget.Developed a database system for the Agency Department and oversaw the conversion from a manual operation to the new system. Investigated and implemented new programs to increase productivity and efficiency.Implemented Incentive Pay program to… Show more Managed staff of 100+ hourly, 6 supervisory, and seasonal staffing: responsible for Mail Receiving, Mail Opening, Data Entry, Agency, and Customer Service Departments.Prepared and maintained $2 million annual operating budget.Developed a database system for the Agency Department and oversaw the conversion from a manual operation to the new system. Investigated and implemented new programs to increase productivity and efficiency.Implemented Incentive Pay program to reduce cost while increasing production. Show less