Michael Burroughs Email & Phone Number

Stevensville, Maryland, United States

Stevensville, Maryland, United States

Bethesda, Md

Nutranext/Wellnext (formerly Nature's Products) acquired VRP in September 2015.

Washington D.C. Metro Area

Hired to lead a massive technology and business consolidation overhaul designed to reduce costs, increase revenue, improve our direct marketing capabilities, improve the customer experience, and position the company for growth. The strategy was designed to be aggressive by running projects in parallel. Projects included successfully migrating three e-commerce sites from two web platforms into a single Magento Enterprise platform, switching email service provider platforms (Responsys to Experian), consolidating four locations (Alabama, Texas, NV, VA) into two campus environments, building a multi-channel marketing data warehouse for B2C marketing campaigns and analysis, divesting a brand to another entity, and relocating/hiring a new online marketing team from Dallas to McLean, Va. Managed a team of digital marketers, designers, and developers responsible for web design, content creation, email marketing, SEM, SEO, and web development for three e-commerce sites. Responsibilities included forecasting and achieving revenue/gross margin targets and owning new product development and merchandising for "web" only products.

Washington D.C. Metro Area

Responsible for developing and executing strategies to optimize profitability through technology. This included C-Level governance of IT project opportunities, partnering with vendors to develop compatible services and license agreements, budget accountability, recruiting and retaining a team capable of executing a high degree of change while providing a high level of system availability. Directly responsible for all applications and support for secure network operations, e-commerce, CRM, financials, a marketing data warehouse, analytic environments, desktop support, remote access, and telecommunications among other applications.

Washington D.C. Metro Area

Promoted to overhaul the company's operational capabilities to support direct marketing initiatives. New responsibilities included the responsibility for managing the company's marketing data warehouse, subscription order management system, and catalog order management systems. Subsequently, led efforts to implement e-commerce sites and email CRM.

Hired to transform a call center from a paper-driven order-taking environment to an automated incremental revenue generating team. Implemented a call center CRM system to provide a single call center interface for promotional offers, contact history, transactional history, and call dispositions. Created a variable compensation program, soft skills training, and up-sell scripting which collectively generated upwards of $1 million in incremental revenue. Created and implemented a disaster recovery plan complete with extending coverage from an in-house call center to a hybrid environment with an outsourced partner complete with 800# load balancing between locations.

Greater Chicago Area

Promoted to manage a portfolio of database marketing, inbound call center, outbound telemarketing, and market research clients served from the Chicago location. Clients included Bridgestone Firestone, Nissan, Infiniti Motors, Mercedes Benz, Land Rover, Hyundai, Midas, Ford, Bell Atlantic, Bell South, Prime Option Mastercard, and Allstate. Mired in tough economic conditions, I took the initiative to produce the company's first profitability analysis which led to changes in pricing strategies, commission structures, and new ways to profile prospective clients. Led the company to 13 consecutive profitable months prior to leaving the company in Nov. 1995.

Greater Chicago Area

Responsible for the P&L of a $1.8 million recurring revenue model generating $1.1 million in gross profits for Credit Card Service Bureau. Created the model, hired the staff, and formulated the business plan to create a new revenue stream in "inbound call center services". Successfully developed a pricing model and jointly worked with the sales team on a proposal to win the company's first inbound client (Bridgestone Firestone Consumer Affairs). Successfully transformed Firestone's Consumer Affairs program from an inbound data capture operation to a proactive customer relationship service.