Michael Burroughs Email & Phone Number

Stevensville, Maryland, United States

Stevensville, Maryland, United States

Bethesda, MD

Nutranext/Wellnext (formerly Nature's Products) acquired VRP in September 2015.

Washington D.C. Metro Area

Hired to lead a massive technology and business consolidation overhaul designed to reduce costs, increase revenue, improve our direct marketing capabilities, improve the customer experience, and position the company for growth. The strategy was designed to be aggressive by running projects in parallel. Projects included successfully migrating three.

Washington D.C. Metro Area

Responsible for developing and executing strategies to optimize profitability through technology. This included C-Level governance of IT project opportunities, partnering with vendors to develop compatible services and license agreements, budget accountability, recruiting and retaining a team capable of executing a high degree of change while providing a.

Washington D.C. Metro Area

Promoted to overhaul the company's operational capabilities to support direct marketing initiatives. New responsibilities included the responsibility for managing the company's marketing data warehouse, subscription order management system, and catalog order management systems. Subsequently, led efforts to implement e-commerce sites and email CRM.

Hired to transform a call center from a paper-driven order-taking environment to an automated incremental revenue generating team. Implemented a call center CRM system to provide a single call center interface for promotional offers, contact history, transactional history, and call dispositions. Created a variable compensation program, soft skills.

Greater Chicago Area

Promoted to manage a portfolio of database marketing, inbound call center, outbound telemarketing, and market research clients served from the Chicago location. Clients included Bridgestone Firestone, Nissan, Infiniti Motors, Mercedes Benz, Land Rover, Hyundai, Midas, Ford, Bell Atlantic, Bell South, Prime Option Mastercard, and Allstate. Mired in tough.

Greater Chicago Area

Responsible for the P&L of a $1.8 million recurring revenue model generating $1.1 million in gross profits for Credit Card Service Bureau. Created the model, hired the staff, and formulated the business plan to create a new revenue stream in "inbound call center services". Successfully developed a pricing model and jointly worked with the sales team on a.