Michael Busch Email & Phone Number

München, Bayern, Deutschland

• Developing and executing demand creation programs that generate leads and support pipeline development leveraging inbound and outbound tactics.• Advising campaign and content owners on campaign asset development and sophisticated nurture strategies.• Scouting of new innovative digital marketing/ sales trends and developing pilot use cases within Siemens.• Supporting the development, integration and onboarding of existing and new tools across the digital marcom space.• Monitoring and reporting on effectiveness metrics related to tactics and programs managed by Eloqua, Salesforce and related applications.• Acting as an evangelist, enabler and helper for demand generation across the global Smart Infrastructure communications, marketing and sales organizations.

Mannheim, Baden-Württemberg, Deutschland

• Working as a consultant in the field of marketing & sales within Global Business Services, an inhouse service provider & consultancy. Driving demand generation within Siemens for Digital Industries, Smart Infrastructure, Mobility, Advanta and other units. • Subject matter expert for campaign consulting, Eloqua-Salesforce interface, lead scoring + management and others.• Development and implementation of multichannel demand generation campaigns to create measurable business impact in form of opportunities and order intake.• Consulting headquarters as well as regions on demand generation strategies (drive to, lead scoring and qualification, lead transfer) and helping them in the execution phase.• Playing an active role in the marketing eco system development such as integrating new tools and processes on a global scale.

Mannheim, Baden-Württemberg, Deutschland

München & Erlangen, Bayern, Deutschland

Combining B.A. studies at the university with a vocational training at Siemens AG simultaneously.Corporate Technology: Strategic Planning & Initiatives• Bachelor Thesis about Innovation Management and the Impact of Corporate Technology• Promoted internal innovation initiatives• Various communication activities• Supported the manager with special tasksHydrogen Solutions: Strategy & Business Development• Country and competitor analysis• Internal and external web appearance• Supported the preparations for the Hannover Industrie MesseTechnology & Innovation Management: Account ManagementCorporate Finance: Intercompany GirocentreCorporate Technology: Research Support

Master Of Science, It- Management (Part Time)

Studied IT-Management on top to my daily work. Trying to identify ways how to boost marketing with latest IT trends. Special focus.

Bachelor Of Arts, Business Administration

Studied Business Administration in cooperation with SIEMENS AG with special focus on • Technology Management • Entrepreneurship & Business.

Economics

Semester abroad South Africa

Industrial Management Assistant, Apprentice For Industrial Business Management