Please complete the CAPTCHA to continue
@thehersheycompany.com
✓
4 phones found area 114, 866, and 516
✓
LinkedIn matched
A concise factual answer block for searchers comparing this professional profile.
Michael Button is listed as Consumer Insights Lead at PDL supporting The GIANT Company at Peapod Digital Labs, an Ahold-Delhaize Company, based in Hershey, Pennsylvania, United States. AeroLeads shows a work email signal at thehersheycompany.com, phone signal with area code 114, 866, 516, and a matched LinkedIn profile for Michael Button.
Michael Button previously worked as Consumer Insights Lead at Peapod Digital Labs, An Ahold-Delhaize Company and Senior Research Manager - US Commercial Insights at The Hershey Company. Michael Button studied at University Of Iowa.
This section adds company-level context without repeating Michael Button's masked contact details.
AeroLeads found 1 current-domain work email signal for Michael Button. Compare company email patterns before reaching out.
I love to build things…building a new product, building brand equity, building a new capability, or developing a new employee. I use the technical expertise I’ve demonstrated in over 20 years of CPG insights experience and 4 years at a major research supplier, combined with my creativity and desire to improve things, to always ask the question “What If…”. Areas of expertise include –• Innovation - led insights for the development and launch of over 60 new products in my career at Hershey, totaling more than $2 billion in first year sales.• Driving growth on established brands.• Wide variety of quantitative and qualitative methods, both traditional and new.• Leading research in the US and internationally.
Listed skills include Advertising Research, Shopper Marketing, Brand Equity, Consumer Insight, and 8 others.
Company context helps verify the profile and gives searchers a useful next step.
A career timeline built from the work history available for this profile.
Carlisle, Pennsylvania, United States
• Lead the Consumer Insights Team supporting The GIANT Company.• Hire, develop and manage research analysts and interns.• Developed and rolled out a dashboard giving Store Managers real-time access to Customer Experience Tracking data and customer comments.• Lead research to drive OmniChannel growth.
Hershey, Pennsylvania
• Lead insights for Reese’s, Kit Kat, Seasons and Portfolio Strategy. • Manage Research Manager and Interns.• Own the budget for the US Commercial Insights team.• Supported Emerging Growth Platforms (eCom, Hispanic, Occasions Marketing).Key Quantitative Methods - Include Concept Testing, Concept/Product Testing, Segmentation, New Product Forecasting, Controlled Store tests, Package Testing / Eye Tracking, Product Optimization / Response Surface, Discrete Choice, Conjoint, Copy Testing, Attitude & Usage, Brand Health / Equity Tracking, Mobile Diary, Web Community, Brand Switching / SOV, Implicit Association, Facial Coding / Biometrics, POS / Store Data, Panel DataKey Qualitative Methods - Include Focus groups, IDIs, Dyads/Triads, Ideation, Ethnography, Shop-Alongs, Online / Digital Qualitative
Hershey, Pennsylvania
• Global Innovation for the Sweets & Refreshment Strategic Business Unit. Markets included the U.S., China, India, Canada, Mexico and Brazil.• US Equity Insights for Jolly Rancher, Twizzlers, Lancaster, Ice Breakers, BreathSavers.• Led a team of 3 Research Managers.
Hershey, Pennsylvania
• Insights for Chocolate Innovation• Insights for Packaging Innovation• Managed Interns
Hershey, Pennsylvania
• Insights for Snacks (Cookies, Brownies, Snack Bars, etc.) Innovation• Insights for Sweets & Refreshment Innovation
Hershey, Pennsylvania
• Insights for Chocolate Innovation and Established Brands
Hershey, Pennsylvania
• Insights for Refreshment Innovation and Established Brands• Insights for Chocolate Innovation and Established Brands• Insights for Sweets Innovation and Established Brands
Hershey, Pennsylvania
• Insights for Grocery Products (Pasta, Baking, Syrup/Toppings, Beverages, etc.) Innovation and Established Brands• Insights for Chocolate Innovation and Established Brand
Quick answers generated from the profile data available on this page.
Michael Button works for Peapod Digital Labs, an Ahold-Delhaize Company.
Michael Button is listed as Consumer Insights Lead at PDL supporting The GIANT Company at Peapod Digital Labs, an Ahold-Delhaize Company.
AeroLeads has found 1 work email signal at @thehersheycompany.com for Michael Button at Peapod Digital Labs, an Ahold-Delhaize Company.
AeroLeads has found 4 phone signal(s) with area code 114, 866, 516 for Michael Button at Peapod Digital Labs, an Ahold-Delhaize Company.
Michael Button is based in Hershey, Pennsylvania, United States while working with Peapod Digital Labs, an Ahold-Delhaize Company.
Michael Button has worked for Peapod Digital Labs, An Ahold-Delhaize Company and The Hershey Company.
You can use AeroLeads to view verified contact signals for Michael Button at Peapod Digital Labs, an Ahold-Delhaize Company, including work email, phone, and LinkedIn data when available.
Michael Button studied at University Of Iowa.
Michael Button is listed with skills including Advertising Research, Shopper Marketing, Brand Equity, Consumer Insight, Customer Insight, Market Research, Marketing Strategy, and Consumer Products.
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial Search contactsCheck these profiles if this is not the Michael Button you were looking for.
