Senior Digital Marketing Specialist
Current
Sep 2024 - Present
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Michael Crane Email & Phone Number
Results-Oriented Digital Marketing Professional | Expertise in Media Planning & Client Growth | Driving Revenue with Data-Driven Strategies & Cross-Channel Optimization
at
Northwestern Medicine
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Results-Oriented Digital Marketing Professional | Expertise in Media Planning & Client Growth | Driving Revenue with Data-Driven Strategies & Cross-Channel Optimization
Location
Greater Chicago Area, United States, United States
Company size
Who is Michael Crane? Overview
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Michael Crane is listed as Results-Oriented Digital Marketing Professional | Expertise in Media Planning & Client Growth | Driving Revenue with Data-Driven Strategies & Cross-Channel Optimization at Northwestern Medicine, a company with 15921 employees, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Michael Crane.
Michael Crane previously worked as Senior Digital Marketing Specialist at Northwestern Medicine and Digital Marketing Consultant at Freelance. Michael Crane holds B.A, Psychology from Loyola University Of Chicago.
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Northwestern Medicine
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Profile bio
About Michael Crane
As an experienced and adaptable digital marketing professional, I bring extensive expertise in driving sales growth, media planning, and digital marketing strategies. My proven track record demonstrates my ability to deliver exceptional results for clients through innovative solutions and strategic execution.Throughout my career, I’ve developed a keen ability to manage complex media buys, craft cross-channel marketing strategies, and lead high-performing teams to success.Key Achievements:• LoSasso Integrated Marketing: Implemented a paid search account restructure that increased lead volume by 63% and reduced cost-per-lead by 54% within three months.• GRP Media: Spearheaded multi-channel campaigns across Google Ads, LinkedIn, and Pinterest, resulting in a 32% year-over-year increase in website traffic.• MHP/Team Si: Led digital initiatives for a Fortune 500 telecom account, surpassing yearly lead goals by 22% through effective budget allocation and execution of paid media campaigns.My specialties include multi-channel media management, project management, and strategic problem-solving, with a strong focus on building and maintaining trusted client relationships. I excel in using data-driven insights to inform strategic decisions and guide clients in optimizing their budgets for revenue growth.In my recent role as Associate Director at GRP Media, I managed strategy and vendor communication for complex media buys, both digital and direct-to-publisher. This position required regular interaction with executives and key stakeholders to discuss performance, updates, and strategic initiatives.I am passionate about growing digital media campaigns and driving results while fostering a positive and collaborative work environment. Let’s connect to discuss how my skills and experiences can help achieve your business goals. Contact me at mccrane@gmail.com.
Current workplace
Michael Crane's current company
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Northwestern Medicine
Employees
15921
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11 roles
Michael Crane work experience
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Digital Marketing Consultant
Current
Freelance
Digital marketing consultant for agencies and small businesses focusing on digital channel management and strategic direction.
Jan 2021 - Present
Associate Director
Planned budgets across paid search, social, programmatic and direct publisher channels. Created cross-channel strategies for branding and awareness, leveraging AI tools and collaborating with creative and web development teams to ensure seamless campaign execution and accurate measurement. Built client reporting dashboards and managed vendor relationships.
Mar 2022 - Apr 2024
Digital Media Account Director
Led digital team for a Fortune 500 telecom account. Developed and executed comprehensive cross-channel marketing strategies encompassing branding, lead gen, and remarketing. Oversaw all aspects of campaign performance, including budget allocation, tracking, and execution across various channels to achieve spend and lead targets.
Dec 2020 - Feb 2022
Senior Digital Marketing Specialist
Oversaw agency paid media accounts. Managed team of 3 digital specialists.Interfaced directly with clients on performance trends and digital strategy.
Apr 2018 - Dec 2020
Digital Marketing Specialist
Developed and managed digital media accounts across multiple channels that included branding/awareness, lead generation and remarketing. Led account restructure of nationwide medical center client that increased lead volume 63% and lowered cost-per-lead by 54% within 7 months.
Jul 2016 - Apr 2018
Senior Account Manager
Oversaw day-to-day operations of SEM program, reviewed campaign builds, performed optimizations, managed budget, delegated and followed-up with tasks assigned to internal search teams. Coordinated multi-channel tactics across accounts, incorporated reports and agendas in weekly calls, ad hoc requests, monthly, and quarterly deliverables.
Nov 2015 - May 2016
Account Manager
Oct 2013 - Nov 2015
Account Coordinator
Coordinator for agency's top accounts and built large SEM content expansions on a recurring basis. Utilized optimization techniques including location targeting, day parting, bid adjustments and audience bid multipliers. Initiated and reported on testing for creatives, ad copy messaging, landing page layout, and audience development.
Aug 2012 - Oct 2013
Production Assistant
Assist Account Coordinators and Managers with account tasks such as keyword research and expansions, negative keyword scrubs, A/B ad testing, landing page optimization, account audits, geo and day parting reviews. Upload large ad, keyword and image builds via AdWords Editor and Bing Editor. Prepared weekly performance reports.
Dec 2011 - Aug 2012
Compliance Paralegal
Oversaw inter-departmental compliance filings with state regulatory agencies and commissions; Communicate with state regulators regarding specifics of filings; Maintain departmental and inter-departmental calendar of over 100 compliance reports in 10 states
Aug 2010 - Dec 2011
1 education record
Michael Crane education
FAQ
Frequently asked questions about Michael Crane
Quick answers generated from the profile data available on this page.
What company does Michael Crane work for?
Michael Crane works for Northwestern Medicine.
What is Michael Crane's role at Northwestern Medicine?
Michael Crane is listed as Results-Oriented Digital Marketing Professional | Expertise in Media Planning & Client Growth | Driving Revenue with Data-Driven Strategies & Cross-Channel Optimization at Northwestern Medicine.
Where is Michael Crane based?
Michael Crane is based in Greater Chicago Area, United States, United States while working with Northwestern Medicine.
What companies has Michael Crane worked for?
Michael Crane has worked for Northwestern Medicine, Freelance, Grp Media, Mhp.Si, and Losasso Integrated Marketing.
How can I contact Michael Crane?
You can use AeroLeads to view verified contact signals for Michael Crane at Northwestern Medicine, including work email, phone, and LinkedIn data when available.
What schools did Michael Crane attend?
Michael Crane holds B.A, Psychology from Loyola University Of Chicago.
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