Michael Camplejohn Email & Phone Number

Hong Kong

Hong Kong, Hong Kong Sar

Hong Kong, Hong Kong Sar

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

MarketShare is an advanced analytics company that reveals the true drivers of demand, answers “what if” questions and dramatically improves cross-channel marketing effectiveness. It helps you optimize your marketing spend across products, markets, segments and media channels to accomplish business goals and increase revenue. MarketShare's DecisionCloud platform allows clients to tie together all areas of their business to understand the holistic impact of their activities in achieving business objectives and empowers clients with the ability to simulate and optimize marketing levers to achieve unprecedented gains going forward. My current role at MarketShare has required me to:Build an advanced understanding of Hierarchical Bayesian regression and apply within a commercial framework.Project manage the modelling process from initial build to insight delivery.Develop high level time management skills in order to deliver multiple client obligations simultaneously.Liaise with client senior management and support the delivery of insight focusing on marketing effectiveness and future budget optimisation.Become a key figure in explaining statistical processes clearly and concisely, not only to existing clients, but also to prospective clients during the sales process.

Staines, Surrey, United Kingdom

British Gas is the largest single utility supplier to UK households offering not only energy but also services and maintenance contracts in both the residential and commercial space. The analytic team conducts extensive analysis into many facets of the business including marketing effectiveness, customer propensity and segmentation, pricing, promotion and campaign management. During my time as a member of the analytics team I continued to build on, and add to, the skills from my previous roles. These included:Helping to expand our modelling capability two fold allowing for much more granular customer analysis.Building internal tools allowing us to reduce reliance on 3rd party applications.Becoming a primary contact to key stake holders on both the Energy and Services sides of the business.Leading the presentation and discussion of insights with senior stakeholders internally within the business.

London, United Kingdom

Promotion to econometrician involved taking on additional responsibilities such as:Developing insights for client debriefs.Presenting insights back to senior client stakeholders.Independent management of econometric models.Managing the development of junior team members in modelling best practice.

London, United Kingdom

Mediacom is one of the largest media agencies in the UK and the Business Science department focus on evaluating the effectiveness of marketing activity for their clients and providing robust insights on efficiencies that can be made moving forward to achieve client goals.Having joined the Business Science department as a graduate my primary duties included:Building/managing/refreshing econometric models.Producing the output to be used for client debriefs.Data manipulation/investigation.Day-to-day client contact for technical queries.

Master’S Degree, Msc Economics, Distinction

Activities and Societies: Economics Society Modules Undertaken: Mathematical Methods for Economics Microeconomic Theory Macroeconomic.

Bachelor’S Degree, Bsc Economics With Econometrics, Upper 2Nd Class Honours

Activities and Societies: College Football, Tennis Association Significant modules undertaken: Microeconomics Macroeconomics Quantitative.