Senior B2B marketing and sales enablement professional with a passion for helping teams succeed by creating much more relevant content and conversations for customers and field/channel sales teams.RECENT ACCOMPLISHMENTS• Led over 100 sales enablement programs (Field/Channel Partner) that generated over $1.6B in incremental revenue• Helped Keysight Technologies (HP Test & Measurement Group) Channel Readiness team (Direct/Indirect) win Innovation Award for competitive differentiation• Designed and deployed high-impact training programs, such as competitive, product, sales opportunity, and share-of-wallet, that enabled 1000s of reps to have more influential sales conversations• Developed customer messaging platform including workbooks and skill transfer programs (workshops, coaching, and training) that enabled 400+ global marketing professionals to create more influential/useful content• Co-authored 2 books, published over 30 articles and spoke to over 15 groups on how to make marketing content and sales conversations much more effectiveEXPERTISE• Highly motivated marketing and sales executive with proven ability to achieve objectives• Collaborate with global cross-functional teams to define and implement strategies and programs that create/win more leads/opportunities for existing products and new product/market launches• Messaging guru with the process, tools, and skills to help product teams convert a pile of features into customer business objective-level content and conversations that accelerate revenue growth• Lead and coach teams on buy/sell process alignment, define/create messaging, and develop more influential content, i.e., demand generation, collateral, sales enablement tools/training• Excellent analytical, communication (verbal/written) and presentation skills, with a solid understanding of Marketing Strategy, Sales Enablement, Marketing Automation, Social Media and SEO Marketing