Michael Caulfield

Michael Caulfield Email and Phone Number

Commercial Director - Drinks Industry @
Michael Caulfield's Location
St Helens, England, United Kingdom, United Kingdom
Michael Caulfield's Contact Details

Michael Caulfield work email

Michael Caulfield personal email

n/a
About Michael Caulfield

- Fifteen years experience in the drinks industry, gaining a variety of transferable skills.Includes - sales ranging from basic customer retention to negotiation with National customers.

Michael Caulfield's Current Company Details
Drinks Industry

Drinks Industry

Commercial Director - Drinks Industry
Michael Caulfield Work Experience Details
  • Drinks Industry
    Commercial Director
    Drinks Industry Jun 2019 - Present
  • Forrest Fresh Foods
    Head Of Licenced
    Forrest Fresh Foods Mar 2019 - Jun 2019
  • Hops And Barley Ltd
    Group Purchasing Manager
    Hops And Barley Ltd Jan 2016 - Jun 2019
    Liverpool, United Kingdom
  • Halls Drinks Ltd
    General Manager
    Halls Drinks Ltd Jun 2011 - Jan 2016
    Management of 22 people across Sales, Distribution, and Office functions.Implementation of business turnaround strategy.Design and introduction of Marketing Plan.Group purchasing with National companies.
  • Heineken
    Brand Develeopment Controller
    Heineken Jan 2009 - Jun 2011
    - Responsible for recruitment, training, coaching and management of a brand led sales team.- Account Controller for largest independent on-trade wholesalers in UK.- Devising and implementing Premium Brand strategy across the region.- Implementing national contact matrix for key customers.- Management of brand implementation plans National groups.
  • Heineken / S&N Uk
    Indirect Account Controller
    Heineken / S&N Uk Sep 2006 - Jan 2009
    - Management of a salesteam responsible for gaining new brand distribution through 3rd party organisations, independent wholesalers.- Negotiation of annual contracts with key customers.- Recruitment & coaching of salespeople with both experience and new starters.- Best performing Sales Manager in 2008 and company award winner in 2007.
  • S&N Uk
    Sales Development Coach
    S&N Uk Jan 2004 - Sep 2006
    - Designing and implementing a tailored training plan for 60 salespeople.- Coaching new and experienced salespeople, one to one, in the field or in formal classroom training.- Selling training packaged to other brewers.- Accredited associate trainer for Scotwork Negotiation Skills Course.- International training experience in Nigeria and Germany.

Michael Caulfield Skills

Account Management Sales Management Sales Alcoholic Beverages Coaching Management Fmcg Strategy Negotiation Marketing Strategy Training Key Account Development Purchasing Cost Control Selling Key Account Management P&l Management Forecasting Team Management Recruiting Income Statement Market Planning Logistics

Michael Caulfield Education Details

Frequently Asked Questions about Michael Caulfield

What company does Michael Caulfield work for?

Michael Caulfield works for Drinks Industry

What is Michael Caulfield's role at the current company?

Michael Caulfield's current role is Commercial Director - Drinks Industry.

What is Michael Caulfield's email address?

Michael Caulfield's email address is mi****@****e.co.uk

What schools did Michael Caulfield attend?

Michael Caulfield attended Northumbria University.

What skills is Michael Caulfield known for?

Michael Caulfield has skills like Account Management, Sales Management, Sales, Alcoholic Beverages, Coaching, Management, Fmcg, Strategy, Negotiation, Marketing Strategy, Training, Key Account Development.

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