Michael Chang Email & Phone Number

Taipei–Keelung Metropolitan Area

Digital Marketing:- Managed the global PPC channel for demand generation: strategically planned budgets, devised effective strategies, and executed targeted campaigns.- Led SEO projects to develop content strategies, driving precise B2B traffic to the marketing funnel.RevOps- Collaborate with sales teams to optimize end-to-end revenue processes.- Analyze sales and marketing data to identify trends, opportunities, and areas for improvement.- Assist in the implementation and integration of sales and marketing technology platforms.

Taipei–Keelung Metropolitan Area

- Successfully led the worldwide PPC campaign (Google Ads, Facebook Ads, LinkedIn Ads), driving a 1.8x YoY growth in account registrations and a 1.5x QoQ surge in contact sales leads submission.- Successfully achieved a nearly 200% reduction in PPC Cost Per Lead (CPL) through strategic optimization of keywords and ad copies.- Improved the sign-up completion rate from 2% to 5% by implementing a multi-step process to optimize the free trial sign-up form.

Taipei–Keelung Metropolitan Area

- Developed and executed in-app campaigns to optimize user retention rate, resulting in a 20% growth of MAU during the campaign period.- Oversaw push and EDM planning, conducting A/B testing to increase the EDM open rate by 10%.- Managed the Carousell Blog, implementing a focused keyword structure to drive nearly a 30% increase in traffic.