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Michael Chang is listed as Digital Marketing | SEM Strategist | RevOps | Growth Hacking in B2B SaaS at Cooby, based in Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Michael Chang.
Michael Chang previously worked as Growth Manager at Cooby and B2B Growth Hacker at Perfect Corp.. Michael Chang holds Public Finance from National Chengchi University.
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Over 4 years of expertise in Growth Strategy, specializing in SEO, SEM, Google Ads, sales enablement, and data analysis. Proven track record in driving digital strategies that fuel business growth and enhance brand visibility.
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Taipei–Keelung Metropolitan Area
Digital Marketing:- Managed the global PPC channel for demand generation: strategically planned budgets, devised effective strategies, and executed targeted campaigns.- Led SEO projects to develop content strategies, driving precise B2B traffic to the marketing funnel.RevOps- Collaborate with sales teams to optimize end-to-end revenue processes.- Analyze.
Taipei–Keelung Metropolitan Area
- Successfully led the worldwide PPC campaign (Google Ads, Facebook Ads, LinkedIn Ads), driving a 1.8x YoY growth in account registrations and a 1.5x QoQ surge in contact sales leads submission.- Successfully achieved a nearly 200% reduction in PPC Cost Per Lead (CPL) through strategic optimization of keywords and ad copies.- Improved the sign-up.
Taipei–Keelung Metropolitan Area
- Developed and executed in-app campaigns to optimize user retention rate, resulting in a 20% growth of MAU during the campaign period.- Oversaw push and EDM planning, conducting A/B testing to increase the EDM open rate by 10%.- Managed the Carousell Blog, implementing a focused keyword structure to drive nearly a 30% increase in traffic.
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Michael Chang works for Cooby.
Michael Chang is listed as Digital Marketing | SEM Strategist | RevOps | Growth Hacking in B2B SaaS at Cooby.
Michael Chang is based in Taipei–Keelung Metropolitan Area, Taiwan, Taiwan, Province Of China while working with Cooby.
Michael Chang has worked for Cooby, Perfect Corp., and Carousell.
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Michael Chang holds Public Finance from National Chengchi University.
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