Michael Chang Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Drive brand growth, student engagement, and application rates through strategic marketing and communications initiatives. I lead the creation of compelling content, manage multi-channel marketing campaigns, and content strategies that drive business results.

Lead and manage the communications and marketing of SFU facilities that specialize in artificial intelligence, wearable technologies, AR/VR, neurotechnologies, medical imaging, and other innovations that drive research and development of new technologies.

Vancouver, Canada Area

Vancouver, Canada Area

As the Communications and Marketing lead for SFU's Big Data Hub, I use data-driven communications to craft human stories about the transformative breakthroughs and innovations of artificial intelligence and big data projects at SFU. I lead communication strategies targeting industry and government audiences that showcases advances in AI with the goal of establishing partnerships.

Vancouver, Canada Area

As the Digital Marketing Strategist, I was responsible for managing and executing an integrated paid marketing strategy for North America, managing a six-figure advertising budget.

As Digital Marketing Specialist, I develop and manage cross-channel brand marketing campaigns. I use multivariate testing and attribution modelling to optimize annual ad spend across multiple digital channels, manage email campaigns using customer segmentation and A/B testing, and create brand awareness social media strategies. Additionally, I coordinate marketing assets across departments and stakeholders, collaborate across departments to develop marketing campaigns based on customer, competitor, and industry research, and present marketing data to CEO and General Manager.

As Marketing Coordinator, I developed marketing strategies for clients based on extensive market research and provided creative solutions. I also collaborated with the creative team to develop highly engaging marketing campaigns that brought exposure to brands such as Scion, Toyota, Jaguar and Lexus at high profile events. Additionally, I managed multiple social media campaigns and events to increase brand awareness and drive positive ROI and brand sentiment.

• Assisted in the preparation and execution of the Night of a Thousand Stars Gala fundraiser• Managed a variable and unpredictable workflow with the capacity to administer several different projects simultaneously• Designed and sent to print signage for the Night of a Thousand Stars Gala fundraiser• Managed and maintained social media channels such as Facebook and Twitter in order to highlight VGH news and events and to increase user engagement

• Assisted in the preparation and execution of large scale events which have upwards of 130,000 people in attendance• Wrote Editorials for the News Leader and website to promote upcoming events and to highlight the local community and businesses• Managed and maintained social media channels such as Facebook, Twitter, and Instagram in order to promote events and local businesses

Simon Fraser University

Along with four other sponsorship directors, we built professional relationships with different local businesses in order to secure in kind donations and membership benefits.

Burnaby, Vancouver

• Wrote creative copy for brochures, website and the Burnaby Now• Designed and developed sponsorship packages for future community events• Filmed, edited, and uploaded merchant promotional videos for website• Provided assistance and support for Hats Off Day, Burnaby’s largest outdoor festival

Vancouver, Canada Area

CaseIT is an annual international undergraduate business case competition with a strong Management Information Systems (MIS) focus designed to find the best and brightest in strategic IT case analysis. It is a forum where students from various backgrounds of IT and business can showcase their skills in areas such as teamwork, problem solving, and critical thinking to a panel of industry professionals.