Michael Chen Email & Phone Number

Shanghai City, China

Lead a team of 30+ members that include product marketing, channel marketing, visual/video design and social media. Responsible for the development of 360 integrated marketing campaigns specifically to promote ROG (ASUS most premium gaming brand) in China.- Successfully held two press launch events in 2018 which generated over 200 million impressions and increased 2X high-end products sales volume.- The first gaming brand to maximize the media exposure among all the channels, including… Show more Lead a team of 30+ members that include product marketing, channel marketing, visual/video design and social media. Responsible for the development of 360 integrated marketing campaigns specifically to promote ROG (ASUS most premium gaming brand) in China.- Successfully held two press launch events in 2018 which generated over 200 million impressions and increased 2X high-end products sales volume.- The first gaming brand to maximize the media exposure among all the channels, including traditional IT media, new media, mobile APPs, live-streaming and shopping guide platforms.- Leverage KOLs specialties to generate the unboxing and experience UGC contents on E-Trailer sites and forums to build up the first high-end gaming router brand, 30X sales volume increased.- Manage the most popular Asus branded social media ROG WeiBo with over 650k fans and WeChat which have over 15K fans while continuously creating high engagement contents and promotions.- Run WeChat integrated mini program and create 3 episodes per week with educational and various content for disti. Communicate directly with over 100 customers to achieve lower yet more efficient training results.- Generate interesting short videos on TikTok and BliBli to communicate with Z generation audience, average 50K views per film without any media-buy.- Define the shop VI and develop marketing materials and sales talk for retail shops, assist on developing ASUS sales app to track the sales through quantity and channel exposure efficiently. Show less

Taipei City, Taiwan

In charge of planning and executing the top and most profitable/growth products in the premium segment. Responsibilities include creating marketing collaterals, lead product launches, organize global campaigns as well as assist in international exhibitions. Define gaming strategy and work closely withpartners, game publishers, and gamers to help foster the gaming community. Directly work with North America, China and Taiwan team, also supervise the EMEA and APAC countries.- Organized… Show more In charge of planning and executing the top and most profitable/growth products in the premium segment. Responsibilities include creating marketing collaterals, lead product launches, organize global campaigns as well as assist in international exhibitions. Define gaming strategy and work closely withpartners, game publishers, and gamers to help foster the gaming community. Directly work with North America, China and Taiwan team, also supervise the EMEA and APAC countries.- Organized and completed 20 global product launches. Two-times (2x) higher productivity compared to colleagues at the same level. Worked closely with executives, cross-functional teams and partners (Intel and AMD) to maintain the world’s 1st leading motherboard positioning while expanding over 50% of the market growth in high-end market.- Planned and executed 8 successful global campaigns – reached over 1M users and 20% direct sales growth.- Executed 4 global press events and 7 regional-based media seminars – generated over 1,650 media coverage and in-depth interviews;- Establish marketing strategy and conduct forecasts, budget management and control, average 30% reduction in marketing cost per project.- Manage social media and forum – recruit over 470K fans and maintain 28% active engagement. Show less

Taiwan

Recruited by award winning PR firm, Ogilvy, due to outstanding performances as an intern upon completing military service. Conducted professional PR services to world class brands including DIAGEO, Johnnie Walker, Tudor, and Nike. Specialized in media pitching, media relationship management and press event planning/executions.- - - Generated over NTD$ 5 million AD value coverage yearly per customer base. Organized 5 press events, 1 golf tournament and a Gala dinner.

Taiwan

Won 2007 Outstanding Intern of the Year. Received the chance to work as one of 8 interns at Ogilvy by beating out hundreds of qualified candidates. Continued to work part time after the internship. Day to day work flow includes working with managers and assist in news monitoring, press kit and event coordination