Michael Cheng Email & Phone Number

London, Gb

- Published daily newsletters and media monitoring reports on investor relations and geo-political risks

-Formulated PR strategies for 15+ non-profits, corporations and government bodies by conducting digital analysis using in-depth interviews, focus groups, questionnaire survey and social listening- Published 50+ reports to measure and evaluate the impacts of PR and brand management initiates by analyzing news and social media data using social listening platforms including Brandwatch and Talkwalker- Produced research proposals for pitching and bidding in 5+ business development projects- Winner of the APAC 2023 Values Awards (The Courage to Do the Right Thing)

Hong Kong Sar

City Of Bristol, England, United Kingdom

- Managed a team of 5 student consultants to provide strategic and operational advice for an education non-profit organization in India- Innovated a new framework of volunteer recruitment and marketing through market research and data analysis to increase the effectiveness of recruitment- Streamlined resource and project management to improve service quality by developing a detailed project plan and scope including key deliverables, milestones and timelines using Gantt chart

Hong Kong Sar

Msc International Development

Research interests: Digital economy, Sustainable development, Global economy and finance, Project management Extra-curricular activities.

Bachelor Of Social Science, Major In Government And Public Administration, First Class Honors

Activities and Societies: Chinese University Student Press (Vice Editor-in-chief) | Youth Civil SocietyDouble minor in Journalism.

Student Representative At Pan-Asian Student Forum 2019

Topic of seminar: Politics of Difference Forum Participants: Seoul National University, National University of Singapore, Peking.