Specializing in hair care business development, marketing, training and brand management. Implementation of strategies in sales and marketing support such as shop in shop concept by visual merchandising, pop etc. Analyze existing product range in terms of current and future viability and profitability and competitor standing and making recommendations where necessary for enhancements to existing products in line with market requirements. Manager the P&L, A&P budget and maintain the invontory in healthy level.• Lead the team to perform overall sales and marketing activities including negotiation with the distributors