Michael Ching Email & Phone Number

Branding and messaging assistance for the Northern California & Nevada Division of the American Liver Foundation. Includes strategic and creative conceptualization and implementation through online and traditional marketing channels.

EXPLORATORIUMScience Museum – San Francisco, CAMarketing Manager (Oct ’08 – Aug ’09)Responsible for marketing, advertising and promotion strategy, creative development and production, online engagement, visitor research, media placement, budget and personnel supervision.• Launched special summer exhibition, Reflections, utilizing a blend of online and traditional advertising/marketing components• Devised and ran pilot programs to accrue email addresses, and participated in the revamp/redesign of e-communications• Conducted research into visitor attitudes about science learning, to support branding efforts

VOLUNTEER EXPERIENCE826 VALENCIA – San Francisco, CA (Mar ’02 – Mar ’08)Tutored students with learning differences in humanities, at Gateway and SOTA High Schools in San Francisco.

ZOETROPE – San Francisco, CA (May ’02 – Oct ’06)Analyzed and recommended film and publishing materials at Francis Ford Coppola’s headquarters in San Francisco.

TAMBOURINE, INC.Music Merchandising Company – San Francisco, CADirector of Marketing Communications (Aug ’00 – Apr ’01)Responsible for marketing, advertising and PR strategy, creative implementation, media placement, budget and personnel supervision on behalf of the corporate entity and its three recording companies.• Launched Tambourine, Inc. as a new corporate entity, containing three distinct recording companies, through media, PR and sales efforts• Highlighted the strategy of selling music to adults 35-54 – a vast and underutilized market of music lovers – which distinguished the company for the competition• Helped create in-house agency, which provided budget efficiencies in creative development, media placement and corporate communications

STRATAGEM HEALTHCARE COMMUNICATIONSAdvertising Agency – San Francisco, CA Senior Account Supervisor (Oct ’99 – Jun ’00)Key client contact for Guidant Corporation’s Vascular Intervention Group, the largest account for this agency. Involved in strategic and tactical planning, creative execution and media placement (domestic & global) – including print, direct mail, point-of-sale, web, and collateral.• Led the launch of a new frontline coronary stent system, as well as its successor 3 months later• Led the launch of a fully automated intravascular radiotherapy system designed to reduce reoccurring coronary blockages• Led the launch of a polymer-coated guide wire designed for optimal frontline usage• Led the launch of a large lumen, frontline guiding catheter

HARRISON WILSON & ASSOCIATES (formerly KPR West, formerly RKR)Advertising Agency – San Francisco, CASenior Account Group Supervisor (Sept ’98 – Sept ’99)Key client (LifeScan Inc., a J&J company) contact for existing and new consumer products, advanced new products, information management products and international franchise development, for the largest account of this agency. Responsible for developing marketing and tactical plans for various client brands; providing direction and assistance to media and research in development of objectives and plans; presenting of concepts and campaigns to client management; supervising, training, evaluating and reviewing account executives; developing copy/positioning platforms for the creative department; and supervising client invoicing and budgeting processes.• Led the launch of a major campaign for 6 different consumer products and devised a media plan that efficiently showcased each, while remaining under the corporate umbrella• Led the international launch campaign of 3 consumer products to thirty countriesAccount Supervisor (Mar ’97 – Sept ’98)Key client (LifeScan Inc., a J&J company) contact for existing and new consumer products, trade and professional marketing, and new hospital products.• Led the launch of a high-end blood glucose management hospital system• Led the launch of a new consumer blood glucose meter

JUVENILE DIABETES FOUNDATION – Greater Bay Area Chapter – San Francisco, CAVP Marketing/Communications (Jun – Nov ’98)Handled marketing, advertising, promotion and PR for the chapter.President of the Board (Jun ’96 – Jun ’98)Raised fundraising revenue from $150,000 to over $1 million in two years, and developed a tv, radio and print awareness campaign that was picked up nationally.Board of Directors (Jun ’95 – Jun ’96)Participated in several fundraising ventures, including the ‘Father of the Year’ awards ceremony.

GROSVENOR PROPERTIES LTD.Real Estate Investment & Management – San Francisco, CAVice President of Marketing (Mar ’91 – Mar ’97)Responsible for strategic positioning, creative output and delivery, and budgetary management on behalf of the corporate entity, its separate divisions, and individual projects.• Restructured the company’s identity through the creation of a new corporate brochure and other collateral materials, making the corporation more attractive to a wider spectrum of big lenders and investors• Set up an in-house sales/marketing/advertising agency, which established budgetary efficiencies

CAPCITIES/ABC INC.KGO-TV - San Francisco, CAMarketing Director (Sept ’85 – Jan ’91)Managed broadcast advertising, marketing and public relations for this network-owned station in one of the nation’s top five markets. Responsible for strategic and creative output, budget and supervision of up to seven staff members and freelancers.• Collaborated with station management and all operating department to devise an effective, multi-layered strategy which moved the station from 2nd to 1st place in the market:1. Positioned the station as the preferred source for coverage of breaking news, with depth and perspective, throughout the Bay Area2. Enhanced image of main anchors and reporters as warm, caring and trustworthy citizens with solid journalistic experience to best serve their Bay Area neighbors3. Sponsored events in support of charitable and non-profit organizations for the first time, which positioned the station as a concerned and involved community partner• Launched the only ‘Naturalists’ reporting unit in the Bay Area, which enabled the station to reach new audiences and achieve a reputation as the ‘environmentally caring’ station• Designed strategy which shifted the station from a city focus to a regional position by targeting sponsorships and advertising to South and East Bay countiesAssistant Director, Creative Services (Sept ’84 – Sept ’85)Responsible for creative strategies, production and financial planning.• Conceived, wrote and produced campaigns that garnered over 70 major advertising awards, including 11 CLIO finalists, in this position as well as previous on-air promotion jobsManager, On-Air Advertising (Apr ’82 – Sept ’84)Responsible for the creation, production and placement of station on-air promotion – promoted to this position after a year as on-air producer and two months as assistant on-air producer.

CHRONICLE BROACASTING COMPANYKRON-TV – San Francisco, CADirector, On-Air Advertising (Oct ’81 – Apr ’82)Responsible for on-air production, management and operation of this unit.

B.A., Broadcast Communication Arts

Graduated Cum Laude

History

Political Science