Michael Ching Email & Phone Number

Branding and messaging assistance for the Northern California & Nevada Division of the American Liver Foundation. Includes strategic and creative conceptualization and implementation through online and traditional marketing channels.

• EXPLORATORIUMScience Museum – San Francisco, CAMarketing Manager (Oct ’08 – Aug ’09)Responsible for marketing, advertising and promotion strategy, creative development and production, online engagement, visitor.
• Launched special summer exhibition, Reflections, utilizing a blend of online and traditional advertising/marketing components
• Devised and ran pilot programs to accrue email addresses, and participated in the revamp/redesign of e-communications
• Conducted research into visitor attitudes about science learning, to support branding efforts

VOLUNTEER EXPERIENCE826 VALENCIA – San Francisco, CA (Mar ’02 – Mar ’08)Tutored students with learning differences in humanities, at Gateway and SOTA High Schools in San Francisco.

ZOETROPE – San Francisco, CA (May ’02 – Oct ’06)Analyzed and recommended film and publishing materials at Francis Ford Coppola’s headquarters in San Francisco.

• TAMBOURINE, INC.Music Merchandising Company – San Francisco, CADirector of Marketing Communications (Aug ’00 – Apr ’01)Responsible for marketing, advertising and PR strategy, creative implementation, media placement.
• Launched Tambourine, Inc. as a new corporate entity, containing three distinct recording companies, through media, PR and sales efforts
• Highlighted the strategy of selling music to adults 35-54 – a vast and underutilized market of music lovers – which distinguished the company for the competition
• Helped create in-house agency, which provided budget efficiencies in creative development, media placement and corporate communications

• STRATAGEM HEALTHCARE COMMUNICATIONSAdvertising Agency – San Francisco, CA Senior Account Supervisor (Oct ’99 – Jun ’00)Key client contact for Guidant Corporation’s Vascular Intervention Group, the largest account for.
• Led the launch of a new frontline coronary stent system, as well as its successor 3 months later
• Led the launch of a fully automated intravascular radiotherapy system designed to reduce reoccurring coronary blockages
• Led the launch of a polymer-coated guide wire designed for optimal frontline usage
• Led the launch of a large lumen, frontline guiding catheter

• HARRISON WILSON & ASSOCIATES (formerly KPR West, formerly RKR)Advertising Agency – San Francisco, CASenior Account Group Supervisor (Sept ’98 – Sept ’99)Key client (LifeScan Inc., a J&J company) contact for existing.
• Led the launch of a major campaign for 6 different consumer products and devised a media plan that efficiently showcased each, while remaining under the corporate umbrella
• Led the international launch campaign of 3 consumer products to thirty countriesAccount Supervisor (Mar ’97 – Sept ’98)Key client (LifeScan Inc., a J&J company) contact for existing and new consumer products, trade and.
• Led the launch of a high-end blood glucose management hospital system
• Led the launch of a new consumer blood glucose meter

JUVENILE DIABETES FOUNDATION – Greater Bay Area Chapter – San Francisco, CAVP Marketing/Communications (Jun – Nov ’98)Handled marketing, advertising, promotion and PR for the chapter.President of the Board (Jun ’96 – Jun ’98)Raised fundraising revenue from $150,000 to over $1 million in two years, and developed a tv, radio and print awareness campaign that.

• GROSVENOR PROPERTIES LTD.Real Estate Investment & Management – San Francisco, CAVice President of Marketing (Mar ’91 – Mar ’97)Responsible for strategic positioning, creative output and delivery, and budgetary.
• Restructured the company’s identity through the creation of a new corporate brochure and other collateral materials, making the corporation more attractive to a wider spectrum of big lenders and investors
• Set up an in-house sales/marketing/advertising agency, which established budgetary efficiencies

• CAPCITIES/ABC INC.KGO-TV - San Francisco, CAMarketing Director (Sept ’85 – Jan ’91)Managed broadcast advertising, marketing and public relations for this network-owned station in one of the nation’s top five markets..
• Collaborated with station management and all operating department to devise an effective, multi-layered strategy which moved the station from 2nd to 1st place in the market:1. Positioned the station as the preferred.
• Launched the only ‘Naturalists’ reporting unit in the Bay Area, which enabled the station to reach new audiences and achieve a reputation as the ‘environmentally caring’ station
• Designed strategy which shifted the station from a city focus to a regional position by targeting sponsorships and advertising to South and East Bay countiesAssistant Director, Creative Services (Sept ’84 – Sept.
• Conceived, wrote and produced campaigns that garnered over 70 major advertising awards, including 11 CLIO finalists, in this position as well as previous on-air promotion jobsManager, On-Air Advertising (Apr ’82 – Sept.

CHRONICLE BROACASTING COMPANYKRON-TV – San Francisco, CADirector, On-Air Advertising (Oct ’81 – Apr ’82)Responsible for on-air production, management and operation of this unit.

B.A., Broadcast Communication Arts

Graduated Cum Laude

History

Political Science