We work hard to bring you a DIFFERENT agency!Unlike bulging agencies with massive overhead...We hand-select expert teams for every project. This ensures you’ll get the best value—the best expertise—and the most effective, shelf-worthy branding for your buck. We know your money counts. With Shelf Identity, you’ll get the expertise of a firm, without agency prices.Shoppers are our livelihood.Working side-by-side with CPGs and retailers, shoppers have been our lifeblood for decades. And we don’t take their power lightly. It’s a symbiotic relationship. We respect them. We understand them. We help them make good choices and make you successful.

Instrumental in hoisting marketing and branding for the CVS/Pharmacy store brands, helping them to become a $ 3 billion-dollar enterprise from a 750 million dollar business.Brainstorm, problem solve, and constantly generate ideas to provide strategic design leadership to a team of 20+ senior-level designers, art directors, project managers, senior copywriters, and proofers in the creative development of brand signing, packaging, copy, and structural engineering. Manage a $2M budget, negotiate materials cost to streamline expenses of goods and operations. Manage a workflow of 1000 items per year launch, enhancing workflow, and timelines between marketing and merchandising departments. Recruit, train, and mentor new team members in all aspects of production.•Steered projects, ensuring all timelines and communicating with business owners to ensure their expectations were met. •Saved CVS Pharmacy $3M by slashing timelines and reducing workload through more effective resource allocation and more organized department structure in the development of innovative packaging lines for TheraPeas, SkinEffects, Cristophe, Blade, Fuel, Playskool, Earth Essentials,Bioluxe, Fruitopia, Essence of Beauty, and Victory & Clark.•Built award winning creative department from a team of 1 to a team of 20.

Led and executed art direction and market design to communicate with target audiences in the promotion of toys, health care products, general merchandise, household chemicals, baby care, foot care, small electronics, diet-ads, and stationary brands. Supervised the designing and distribution of 500+ packages annually, effectively placing new and existing product lines through strategic organization, planning, and prioritization.• Accounted for all cartoon illustrations for the new CVS baby care packaging.• Reduced design cost by partnering with external agencies; negotiated budgets to streamline the production of creative operations.• Elevated package design appeal and enhanced branding through 3d technology.

Excelled in gauging the bigger picture in design and marketing. Conceptualized exclusive on-brand package designs for high-profile enterprises such as IBM, AT&T, Xerox, and Harvard University. Maintained visual consistency and corporate brand integrity, elevating design communication by creating style guides for all eight Staples product lines. Established design standards and procedures for packaging development through customer needs assessment and evaluation of customer satisfaction; met quality standards for services.• Elevated potential buyer confidence by crafting unique artwork to market Staples’ private label packaging and signing.• Maximized the effectiveness of manufacture and distribution of goods for the art department;developed a strong supplier network to improve production processes, quality control, and costs.• Increased product awareness in order to improve promoting and products/services sales through art direction of product photo shoots, providing expertise in marketing strategy and best display methods.

Engaged clients through exceptional consultation skills and excelled in conceptualizing and crafting unique illustrations for seasonal banners such as the completion of a woodcut style for the winter scene and a cartoon style for the fall scene.

Innovated and engineered a wide variety of children’s gifts using cartoon character designs for furniture.Accounted for all illustration/original artwork.