CRM marketing consultancy for iGaming clients - sportsbook and casino.

- Developed online casino CRM strategies for three brands in twelve markets.- Key stakeholder in ensuring group KPI targets were achieved.- Data-driven sole decision maker in customer retention, conversion, churn and growth strategies.- Planned and implemented on-site conversion and retention promotion projects.- Project managed all cross-selling campaigns, player and data migration processes.- Managed relationships and integrations with CRM system provider, platform provider, design partner, translation partner and game providers.- Ensured regulated marketing compliance legislation was adhered to.- Managed a CRM team of six people, both in office and remotely.

- Joined company at start-up stage. - Built and executed online casino CRM strategy and processes over multiple markets and languages.- Integral part of first online casino growth to eight figure monthly NGR within two years of launching.

- Key stakeholder in launching, developing and managing two new UK sportsbook brands.- Planned, executed and analysed performance of Sportsbook CRM.- Monitored and reported sportsbook performance KPIs.- Monitored player activity, identified high risk and unsustainable betting patterns.- Maintained relationship with sports betting platform provider.- Managed process of integration with mobile app engagement software provider.

- Optimised revenue within first month of the player life-cycle for all UK online casino brands.- Planned, executed and analysed unique conversion, new player and social media CRM campaigns.

CRM Executive- Executed and analysed CRM campaigns for 12 UK online casino / bingo brands.Client Account Manager- Managed white label client accounts - monitored client performance, analysed KPIs and suggested strategic actions.