Michael Coppinger work email
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Michael Coppinger personal email
Intersection of computer science and digital marketing. I fell into digital marketing through a happy accident, learned the ropes, and have carved out a niche for myself in marketing data ever since. I focus on empowering marketing teams with the data they need to drive profitable results and growth.I bring perspective from both ends of the table to marketing analytics. With my experience as an advertising account manger, I know what metrics are important to marketing teams to optimize their campaigns; my formal education in computer science and technical chops means I know how to get that data.I've worked with the most common digital marketing tools in both implementation and analysis - Google Analytics, Google Tag Manager, Segment, Google Ads, Meta Ads, Bing Ads, SEMRush, Heap, Mixpanel, Shopify, HubSpot, Salesforce, Wordpress, Webflow, Squarespace. If I haven't heard of the tool, I'm confident I can find my way around it quickly.If you need accurate, deep, and complete insights into your marketing campaigns, I'm the guy to call.
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Senior Data ScientistDemandbaseSan Jose, Ca, Us
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Analytics LeadPantelope Feb 2023 - PresentRun all marketing analytics & reporting at Pantelope. Consult on and implement technical solutions to empower our agency and clients to make informed decisions on marketing strategy.• Build full-funnel marketing reporting by synthesizing customer data sets with ad campaign data to go beyond cost per conversion metrics. Integrate data from client CRMs or databases (HubSpot, Salesforce, Shopify, or any other data set) to understand ad campaign results from lead to opportunity to sale.• Implement all required marketing pixels and conversions to accurately measure campaign performance. Implement advanced analytics solutions – Meta Conversions API, Google Enhanced Conversions, Google Offline Conversion Tracking, Google Analytics Measurement Protocol.• Automate ad campaign performance reports through Supermetrics, Google Apps Scripts, or custom reporting API integration with Python scripts. -
Marketing ConsultantPantelope Jun 2021 - Feb 2023Carved a niche for myself in Marketing Data & Web Analytics. Audited client website existing analytics implementation, implemented conversion tracking and built automated reports in Google Sheets and Google Data Studio to monitor ad campaign performance.
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Account ManagerPantelope Jan 2020 - Jun 2021Los Angeles, California, United StatesTransitioned to an Account Manager role, owning all aspects of client PPC advertising success. My core philosophy was building strong relationships with clients through setting honest expectations on campaign performance with an unwavering focus on profitable results.• Worked with clients to identify campaign KPIs and profitability benchmarks.• Designed and implemented PPC campaigns strategy aligned with business goals.• Reported campaign results, optimizations, and opportunities to client.• Managed ad accounts varying from local businesses with $5,000 monthly ad spend to national and online businesses with greater than 6-figure monthly ad spend.• Exploited profitable opportunities for scale to grow ad accounts from $10,000 monthly ad spend to $100,000 monthly ad spend.
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Marketing AnalystPantelope May 2018 - Jan 2020Greater Los Angeles AreaCut my teeth in digital marketing working with businesses in a variety of sectors - Lead Gen, Ecommerce, SaaS, B2B, Local Businesses and more. Learned the fundamentals of digital marketing campaign management, strategy, and optimization in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click Advertising, and Paid Social Advertising.Primary responsibilities in Google Ads, Bing Ads, and Facebook Ads campaign management.• Google Ads campaign builds with a focus on clear structure that aligns campaigns with business goals.• Search query reviews to identify negative keywords and long-tail keyword expansion opportunities.• Google Ads shopping feed optimization.• Facebook Ads prospecting audience research, remarketing campaigns, and Dynamic Product Ads remarketing campaigns.• Campaign optimization in keyword bid management, device-level bid adjustments, day-parting, ad copy A/B testing.
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Marketing ConsultantC Thru Labs Llc Oct 2021 - PresentAudit client website analytics implementation, implement conversion tracking and advertising pixels through Google Tag Manager or Segment.
Michael Coppinger Skills
Michael Coppinger Education Details
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Cgpa: 3.74
Frequently Asked Questions about Michael Coppinger
What company does Michael Coppinger work for?
Michael Coppinger works for Demandbase
What is Michael Coppinger's role at the current company?
Michael Coppinger's current role is Senior Data Scientist.
What is Michael Coppinger's email address?
Michael Coppinger's email address is mi****@****ope.com
What schools did Michael Coppinger attend?
Michael Coppinger attended Mcgill University.
What skills is Michael Coppinger known for?
Michael Coppinger has skills like Java, C, Python, Leadership, Customer Service, Microsoft Office, Microsoft Excel, Microsoft Word, Git.
Who are Michael Coppinger's colleagues?
Michael Coppinger's colleagues are Christopher Visconi, Polina (Myagkov) Hansen, Karan Shah, Nikhil Khan Pa, Sandeep Boyapati, Timothy Noé Robertson, Kelsey Dawes Garner.
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