Michael Couch Email & Phone Number

United States

• Lead the development and execution of the Business Unit strategic plan to meet or exceed revenue, gross margin, and operating income targets.• Design and execute go-to-market strategies for new product introductions to meet or exceed revenue and gross margin targets.• Identify market and competitive trends, developing and refining relevant business value propositions to match these trends as well as developing marketing strategies and programs to drive growth.• Understand needs of… Show more • Lead the development and execution of the Business Unit strategic plan to meet or exceed revenue, gross margin, and operating income targets.• Design and execute go-to-market strategies for new product introductions to meet or exceed revenue and gross margin targets.• Identify market and competitive trends, developing and refining relevant business value propositions to match these trends as well as developing marketing strategies and programs to drive growth.• Understand needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.• Drive a customer centric marketing approach across the wider marketing team.• Leverage customer and market knowledge and analysis to identify new growth opportunities.• Develop and execute strategies, value proposition, product positioning and marketing programs to differentiate our product from competition and drive growth.• Leverage internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits and training.• Develop a process to gather and communicate appropriate competitive intelligence to drive strategy development and education to the field on marketplace dynamics.• Collaborate closely with the sales force and distribution partners to achieve goals. Show less

Versailles, Ohio, United States

Anticipate, create, and lead the vision and strategy for delivering a portfolio of future products, needs, and services within the entire dental patient care ecosystem. Focus on delivering strategic initiatives, customer value and profitable growth through continuous delivery of differentiated solutions that improve experiences between patients and caregivers. Ensure that objectives are driven by strategy, customer research, data and empathy for patients and care providers, while engaging with… Show more Anticipate, create, and lead the vision and strategy for delivering a portfolio of future products, needs, and services within the entire dental patient care ecosystem. Focus on delivering strategic initiatives, customer value and profitable growth through continuous delivery of differentiated solutions that improve experiences between patients and caregivers. Ensure that objectives are driven by strategy, customer research, data and empathy for patients and care providers, while engaging with senior leadership to set the vision and lead dynamic cross-functional teams to deliver high customer value and desired business results in a modern development environment. Show less

Versailles, Oh

Position Midmark dental products to be leaders in form, function, and forward thinking in the clinical space. Focused on the upstream evidence based design research and development of industry leading products while communicating with clinicians, engineering, sales, customer service teams, and external teams. Research and develop solutions-based designs for dental operatory environments that incorporate durability, flexibility, efficiency, and connectivity while providing industry leading… Show more Position Midmark dental products to be leaders in form, function, and forward thinking in the clinical space. Focused on the upstream evidence based design research and development of industry leading products while communicating with clinicians, engineering, sales, customer service teams, and external teams. Research and develop solutions-based designs for dental operatory environments that incorporate durability, flexibility, efficiency, and connectivity while providing industry leading aesthetics. Show less

Dayton, Ohio Area

Responsible for the up-stream and down-stream aspects of Synthesis Casework, Care Exchange, and Seating products. Develop and manage current and future lines of products, by focusing on solution based designs for medical environments that incorporate durability, flexibility, and efficiency, while providing industry leading aesthetics. Position Synthesis Casework, Care Exchange, and Seating products to be leaders in form, function, and forward thinking in the medical space. Communicate product… Show more Responsible for the up-stream and down-stream aspects of Synthesis Casework, Care Exchange, and Seating products. Develop and manage current and future lines of products, by focusing on solution based designs for medical environments that incorporate durability, flexibility, and efficiency, while providing industry leading aesthetics. Position Synthesis Casework, Care Exchange, and Seating products to be leaders in form, function, and forward thinking in the medical space. Communicate product changes, pricing, and developments to the engineering, sales, and customer service teams, and external teams while partnering with health systems for Evidence Based Design research. Launched new Workstations in 2018 and total category grew 60+% over PY. Launched new side Chairs in 2018 and category is up 30+% in 2019. Casework growth 20+% from 2018-2019. Show less

Versailles, Oh

Research and develop solutions based designs for medical, dental, and animal health environments that incorporate durability, flexibility, efficiency, and connectivity while providing industry leading aesthetics. Position Casework, Workstations, and Seating products to be leaders in form, function, and forward thinking in the each clinical space. Focused on the upstream development of products while. communicating product changes, pricing, and developments to the engineering, sales, and… Show more Research and develop solutions based designs for medical, dental, and animal health environments that incorporate durability, flexibility, efficiency, and connectivity while providing industry leading aesthetics. Position Casework, Workstations, and Seating products to be leaders in form, function, and forward thinking in the each clinical space. Focused on the upstream development of products while. communicating product changes, pricing, and developments to the engineering, sales, and customer service teams, and external teams while partnering with health systems for Evidence Based Design research. Show less

Dayton, Ohio Area

Develop and manage the current and future lines of Medical Casework, Care Exchange, and Seating products, by focusing on need driven designs for medical environments, durability, flexibility, efficiency, while providing industry leading aesthetics. Position Midmark's Casework, Care Exchange, and Seating products to be leaders in form, function, and forward thinking in the medical space. Communicate changes, pricing, and developments to the engineering, sales, and customer service teams, and… Show more Develop and manage the current and future lines of Medical Casework, Care Exchange, and Seating products, by focusing on need driven designs for medical environments, durability, flexibility, efficiency, while providing industry leading aesthetics. Position Midmark's Casework, Care Exchange, and Seating products to be leaders in form, function, and forward thinking in the medical space. Communicate changes, pricing, and developments to the engineering, sales, and customer service teams, and external teams while partnering with health systems for Evidence Based Design research. Show less

Dayton, Ohio Area

Manage and develop current and future lines of Medical Casework and Care Exchange products with the objective to provide durable, flexible, and healthy products for the Medical Environment. Position Midmark Casework and Care Exchange products to be the leader in form, function, and forward thinking in the medical space. Communicate changes, pricing, and developments to the engineering, sales, and customer service teams, while partnering with Medical Facilities for workflow and Evidence Based… Show more Manage and develop current and future lines of Medical Casework and Care Exchange products with the objective to provide durable, flexible, and healthy products for the Medical Environment. Position Midmark Casework and Care Exchange products to be the leader in form, function, and forward thinking in the medical space. Communicate changes, pricing, and developments to the engineering, sales, and customer service teams, while partnering with Medical Facilities for workflow and Evidence Based Design research. Show less

Versailles, Oh

Manage and develop current and future lines of Medical Casework with the objective to provide durable, flexible, and healthy products for the Medical Environment. Communicate changes, pricing, and developments to the engineering, sales, and customer service teams, while partnering with Medical Facilities to partner with for workflow and Evidence Based Design research.

Promoted to manage a $3 million dollar sales territory covering 18 counties and over 600 customers. Clients comprised of casework manufacturers, store fixture manufacturers, cabinet makers, and furniture makers. Met with architects and designers on multiple LEED projects to both educate about materials and programs , and offer options that helped buildings become more successful in the design and credit achievements.

Responsible for efficiently managing labor costs on the P & L statement, controlling shipping costs for special order products, and controlled travel expenses by maximizing efficiency. Responsible for training the staff and ensuring that the store and department customer service and sales goals and needs are communicated clearly and concisely. Store won customer service award for the 2006 fiscal year by managing the customer service goals and reports and getting buy-in through meetings, and… Show more Responsible for efficiently managing labor costs on the P & L statement, controlling shipping costs for special order products, and controlled travel expenses by maximizing efficiency. Responsible for training the staff and ensuring that the store and department customer service and sales goals and needs are communicated clearly and concisely. Store won customer service award for the 2006 fiscal year by managing the customer service goals and reports and getting buy-in through meetings, and goal setting for departments and individuals, this award is only awarded to 10 stores in the company per year Show less

Responsible for training the staff and ensuring that the store and department goals or needs are communicated clearly and concisely to meet the profitability and revenue goals that had been set. Responsible for the merchandising of the departments and ensuring the success of each department and hourly employee forecast to sales ratio. Taught Commercial Sales to glean leads and close sales, which resulted a double digit growth in this area of the store which resulted in a 19% growth rate… Show more Responsible for training the staff and ensuring that the store and department goals or needs are communicated clearly and concisely to meet the profitability and revenue goals that had been set. Responsible for the merchandising of the departments and ensuring the success of each department and hourly employee forecast to sales ratio. Taught Commercial Sales to glean leads and close sales, which resulted a double digit growth in this area of the store which resulted in a 19% growth rate which led the district and was one of the top rates in the region Show less

Troy, Oh

Promoted due to the consistent sales and service levels achieved in only a year and a half. Met the sales forecast and increased the gross profit margin by 2.5%. Trained new and current staff in multiple arenas both in the store and on the job site allowing for quick promotions. Trainees were placed in new positions an average of 2-3 months faster than in other stores due to training and sales.

Sidney, Oh

Trained all new employees for sales, and all store employees on new computer systems and software. Top 5 in sales in the region since hire. Salesman of the month in January & May.

Involved as a team lead on two internal implementations of software and hardware in the Distribution Centers. Responsible the auditiing of trucks as they were unloaded at the DC's.

Mba, Business

Ba, Business

Transfered, Mis, Operations Management, Organizational Leadership

Activities and Societies: Madrigals (Only non-music Major in 1997-1998), Mens Coral 1997-2001, designed the logo and shirts for 1997-1999

Education record

Education record