Michael Crawford Email and Phone Number

-Manages daily operations of sales territory including new account development, builds and manages strong business customer relationships for long-term value for RTP, performs complex negotiations, and exhibits strong customer service skills to achieve sales goal-Maintains product knowledge in turfgrass products and machinery in the Redexim portfolio and relevant competitors in order to provide solutions to customers to effectively execute field activities-Executes field tactical activities conducting equipment demonstrations including loading/unloading trailer and demonstrates proper uses of equipment and provides follow-up with customers in the field-Utilizes distribution network of equipment manufacturers to increase sales throughout territory-Exercises ongoing communication via CRM (AddressTwo) territory status, growth opportunities and strategies, and client meeting details with Executive Vice President -Attends and hosts Redexim booth at National Industry Trade Shows to be the RTP face to customer base as well as many other market influencers and industry partners to help promote and build the RTP brand  -Coordinates delivery and installs equipment with customers including product training to key end users

-Collaborated with colleagues in decision-making, problem solving, and implementing sound agronomic practices to improve the facility (i.e. golf course, grounds, aquatics, etc.) for our members and help retain and grow membership for the club -Worked in conjunction with colleagues, golf course architect, and golf course construction team to project manage golf course bunker renovation (Spring 2011)-Applied fertilizer/chemical treatments and provided a monthly report to superintendent-Provided superintendent with a monthly chemical inventory-Managed and assigned crew members tasks to be performed daily-Instructed and coached crew members on proper golf course maintenance and use of turf equipment-Managed productivity of crew responsible for golf course maintenance-Provided daily communication updates on course conditions and projects to club members and pro shop staff in person and via website -Interacted with members on a daily basis practicing positive customer service-Obtained annual tournament experience – Nationwide Tour Knoxville Open-Annual attendee at the Tennessee Turfgrass Association Conference (Franklin, TN) *Established relationships with golf course superintendents across Tennessee *Attended various turfgrass seminars to keep abreast the latest trends and technologies in the golf course industry

-Executed basic golf course maintenance to include mowing greens, tees, fairways, etc. -Maintained bunker conditions-Applied herbicides and necessary chemical maintenance-Obtained annual tournament experience- Nationwide Tour Knoxville Open

-Performed basic golf course maintenance-Implemented spreader and sprayer calibration

-Interacted with golf course members -Developed strong customer service skills through working with club members-Provided logistical support to the senior staff and worked with them to develop solid programs and best practices-Exercised positive relationships with fellow employees