Michael Crosson Email and Phone Number

- Created business model, business planning, branding, marketing, and business execution for the Bitchin’ Kitten Brewery brand.- Manage business operations and staff for the entire company. - Project Manage all aspects of business operations including kitchen management, brewery operations, sales, and marketing.- Manage all brewery operations including recipe formulation, brewing, canning, branding, marketing, and distribution.

- Responsible for managing Comcast’s $36 million cable and fiber optic network installation and upgrade for the entire state of New Jersey out of the Mount Laurel headquarters.- Managed the entire warehouse and construction operations. This includes project management, construction management, client liaison, warehouse and field operations, warehouse inventory, staffing, scheduling, payroll, motor pool and human resources. - Provided mission critical support to immediately address Comcast’s technical construction needs during the Covid pandemic.- Worked directly with Comcast in addressing issues and providing guidance during their crucial infrastructure upgrade and expansion.- Troubleshoot scheduling and construction coordination internally and with the Comcast team to organize projects, prioritize tasks, asset coordination and onsite execution.- Provided Project Management for crucial internal projects and coordinated with multiple Buckley construction teams and warehouses.

- 2016 to 2020 – Client Experience Project Manager responsible for managing customer relationships, project planning, internal resource management, client onboarding, implementation, configuration, development, testing and on-time delivery of MMIT’s data offerings and applications.- 2014 to 2016 - Software Project Manager for the Formulary Navigator application which provides transparency and guidance to pharmacy and medical benefit information. Payers, pharmaceutical companies, providers, and pharmacies use our data and workflow app to provide clarity, ensuring consistent managed care decisions across the healthcare market. - Managed the entire onboarding process for Pharmaceutical/Healthcare clients for MMIT’s entire suite of applications.- Extensive experience with applications and data for pharmaceutical promotion and sales materials.- Work directly with clients in addressing issues and provide guidance with MMIT’s expansive healthcare data sets.- Troubleshoot application issues and coordinate directly with the Development team to organize sprints, prioritize tasks, bug reporting, asset coordination, final testing, and delivery to clients.- Provided Project Management for crucial internal projects and high-profile client projects.- Clients include GSK, Pfizer, Sanofi, Janssen, Amgen, Allergan, EMD Serono, Eli Lilly, Genentech, Epocrates, Anthem, Novo Nordisk, and dozens more.

- Managed the creation and delivery of Comcast’s state-of-the-art X1 and X2 firmware for over $600 million worth of hardware in over millions of homes across North America.- Managed the delivery of resolved defects and new features in an Agile environment for Comcast’s X1 top three fielded devices: Pace XG1, Arris XG1 and Pace RNG150.- Provided critical direction and planning to tech leaders for prioritization, planning and resolution of defects, blockers and features including those that address critical federal compliance issues.- Managed the approval process to report and deliver firmware code to the field. - Scrum Master for daily meetings with multiple teams representing several devices.- Created process, design, templates, training, and specifications for the new Comcast Device Release Notes. Provide technical writing to create release notes for defects and features that can be easily understood by technical and non-technical resources from development teams to field operatives.- Managed multiple Comcast teams and external vendors (Cisco, Intel, Broadcom, Entropic, Pace) in the creation of RDK firmware for Comcast’s next generation CPE (customer premises equipment).- Improved and created processes for the management of daily scrums, scheduling, dashboards, tracking, and communications involving critical X1 software creation and delivery.- Coordinated Product and Hardware teams to align delivery of firmware and hardware for Comcast’s cutting-edge wireless set top boxes.

- Defined and delivered software to market in an Agile development environment through scoping of the project, defining business rules, creating functional specification documents, managing defects, and addressing client needs.- Defined functional product requirements, documentation, user stories, sprint planning and manage the end-to-end creation and delivery of functionality to a monthly product release. - Provided vision, priorities, requirements, and roadmap for future product development.- Identified business needs and priorities along with internal, market and competitive information, into a clear, prioritized requirements list. - Drove specification brainstorming, review, and clarification sessions with software engineering and quality engineering to deliver maximum client value with available time constraints and resources.

- Managed the development, technology and production for projects that involved multiple work streams. - Enhanced the capacity, capability, and scalability of the Creative Solutions team. - Created detailed project plans, identified, and managed required internal and external resources, and managed the plan that accomplished target goals within the prescribed timeline and budget.- Maintained the role of main point-of-contact with the client over the project lifecycle and facilitated project review meetings with the client.

The Innovation Strategist is responsible for identifying, researching, recommending and implementing trends and technologies that PDG and their clients can leverage, participating in and leading Innovation Team initiatives, providing technology and development expertise to the team and stakeholders, directly supporting sales efforts, integrating with PDG’s other teams on development, design and deployment issues, and designing technology and workflow processes that can be adapted by other parts of the organization. · Spearheading the creation of PDG’s mobile training initiative and implemented a mobile app solution from concept to finished product in less than 90 days.· Generate revenue by creating products and services, either for specific clients or as offerings to the market in general.· Provide insight into what’s going on in the larger marketplace for the rest of the organization.· Identify opportunities to incorporate these new trends into the PDG business process and incorporate them into our client’s business needs and objectives.· Research, strategize, budget, manage and create the capabilities to build these solutions· Create communications tools to help our sales force and other stakeholders communicate effectively with clients.· Communicate with the marketplace about the capabilities via client calls, conferences, white papers, the PDG blog (http://pdginnovates.wordpress.com/) and other methods.· Transfer knowledge & skills to build new solutions to other PDG teams (Creative Solutions, Packaged Solutions, Managed Services) and move on to the next initiative.· Provide consulting to both clients and PDG internal teams on technology, approaches, user experience, and usability.

The Production Manager is responsible for managing the overall production process for the Creative Solutions team, with a particular focus on custom courseware, simulation, and rapid e-learning courseware projects, helping to ensure that each project’s quality, timeline, and budget goals are achieved. · Provide creative input from a multimedia design perspective into the writing of design documents, storyboards, content documents, and other design work products/deliverables.· Define and develop innovative production strategies to increase quality, speed, profitability and overall production capacity.· In coordination with the Project Managers and Resource Managers, produce and maintain a detailed production schedule that provides everyone visibility into the day-to-day activities of the Design and Development teams relative to projects.· Manage all aspects of video production including creating stripboards, scheduling and negotiating for talent, studios, transportation, make-up, audio/video technicians, catering, props, wardrobe, support and structure for all shoots. · Provide quality control for all media production and programming by establishing quality assurance processes and tools, reviewing/testing all work products and deliverables, managing additional testers, working with media and development resources to ensure changes are implemented correctly.· Identify opportunities to improve our development process, then develop any job aids, documentation, and other tools that help Creative Solutions drive quality, speed, and efficiency.· Gather and report development metrics to assess and improve development estimates and provide input for process improvement. · Act as the production team’s primary Point of Contact, providing timely progress updates from Graphic Designers and Developers to Project Managers, Content Designers, Account Managers, and other internal PDG stakeholders.

Responsible for managing the creation, scheduling, programming, outsourcing, production management, project management, testing and delivery for the development of interactive e-learning applications for the medical and nursing industry. Managed production for Wolters Kluwer’s suite of Clinical Simulations, Competency and Mandatory e-learning modules. Clients included Universal Health Services, Inc. (UHS), Hawaii Pacific and University of Maryland Medical Center.· Created standards and procedures for day-to-day operations of internal and outsourced interactive programming projects and e-learning modules created with XML, HTML, Flash and Lectora.· Directly assisted sales and marketing with technical expertise for issues related to SCORM modules and their usage on a LMS.· Point of Contact for all technical issues, questions and communication P&E electronic e-learning products. Worked directly with LMS managers to test, deliver, troubleshoot, update and manage online nursing tests for clients.· Designed and managed the creation of a new SCORM e-learning engine for rapid e-learning module development in Wolters Kluwer P&E (Professional and Education) Division. This solution cut development time by 50% and production costs by 65% or more.· Managed delivery, maintenance, updates, testing, technical issues and primary contact for all purchased and re-sellable Wolters Kluwer SCORM modules on the HealthStream LMS platform. Worked directly with HealthStream’s VP of Professional Services and Strategic Accounts along with several project managers on new product development and sales of existing Wolters Kluwer SCORM products.· Traffic managed and scheduled all projects and resources for module development.· Provided vendor quotes, comparative costs, project scope documentation and final production costs for all Wolters Kluwer P&E SCORM module production.· Oversaw delivery of SCORM modules to multiple LMS vendors such as Learn, HealthStream and BlackBoard.

Responsible for managing the creation, scheduling and testing for domestic and overseas development of print and interactive learning modules, e-learning applications and medical content for the pharmaceutical industry. Clients include GlaxoSmithKline, Sanofi-Aventis, Novartis, Johnson & Johnson, Ortho Biotech, AstraZeneca and Wyeth Pharmaceuticals.· Created standards and procedures for day-to-day operations of domestic and outsourced print, interactive, content writing and programming projects. Created specifications documentation and standards for outsourced projects. This facilitated the successful outsourcing of 90% of all Quark Xpress, Microsoft Word and ToolBook integration, 80% of all XML integration and 20% of all Flash development and integration. This helped to lower development costs by over 40%.· Managed day-to-day operations for domestic and overseas creative and development. Managed developers and project managers with the creation of interactive e-learning modules, medical content writing and print based medical modules.· Managed and schedule internal testing, delivery of interactive e-learning modules and facilitate project “post mortem” meetings.· Traffic managed and supervised scheduling for all projects and staff in the creative and development departments.· Worked directly with the Vice President of Development/Technologies to implement and maintain departmental standards and assist in all aspects of development operations.

Responsible for developing and managing all aspects of design, layout, and execution for interactive e-learning modules, clinical trial presentations and testing applications. Duties ranged from design concepts, art and photography direction, project management, editorial coordination, art creation and Flash/HTML development for e-learning modules and applications. Actively supported marketing and sales departments with presentation graphics, art creation, printing and design coordination. Assisted programmers with application interface design for Pedagogue’s flagship product, Pedagogue Testing. Clients include Bristol-Myers Squibb, Sanofi-Aventis, Pfizer and Wyeth Pharmaceuticals.

Responsible for developing and managing all aspects of design, layout, and typesetting for tradeshow graphics, P.O.P. and other collateral. Created and manage over $2 million of graphics annually. Duties ranged from design concepts, art direction, project management, editorial coordination, art creation, ad design and complete prepress production. Actively supported marketing and sales departments with presentation graphics, art creation, printing and design coordination and extensive internal communications design. Supervised and assisted full time and freelance employees. Provided technical assistance for design and printing problems for internal and external production departments. Clients include Astra-Zeneca, Ortho Biotech, Eli Lilly, Viropharma, Cingular Wireless, Motorola, Panasonic, Phillips, Adidas, XM Satellite Radio, Comcast and DuPont Chemical.

Responsible for developing and managing all aspects of design, layout, and typesetting for Lippincott’s flagship nursing journal, the American Journal of Nursing (AJN) and other publications. Working with the Art Director, we established new procedures and cost-cutting initiatives that doubled the revenue for AJN in just over one year. Within 2 years, AJN represented $11 million of the $77 million that was generated from all of Lippincott’s 83 nursing and medical journals. Responsibilities ranged from design concepts, editorial coordination, art creation, article and ad design and complete prepress production. Actively supported other departments and journals with cover design, art creation, printing and design coordination and internal communications design. Supervised and assisted full time and freelance employees.

Responsible for design concept and execution, production, art and photography direction, copywriting, print buying, client contacts and meetings. Clients included NJ Department of Agriculture (Jersey Fresh), Phillipsburg National Bank, Cenlar Central Loan Administration and Vista HealthCare. Received a New Jersey JASPER Award for transportation advertising in the "Jersey Fresh" campaign.

Responsible for design concept and execution, production, art and photography direction, copywriting, print buying, client contacts and meetings.

Responsible for design concept and execution, production, copywriting, illustration, print buying, client contacts and meetings.