Michael Cox Email & Phone Number

Lexington, Kentucky, United States

Pieratt’s is Central Kentucky’s largest independent retailer of home appliances, bedding, furniture, and electronics. As Marketing Director, I lead brand messaging through direction and management of external agency relationships to drive preference and demand for our company brand, including OTT & broadcast TV, display advertising, search engine marketing, social media marketing, and promotional email campaigns. I analyze performance reports from agencies to ensure performance… Show more Pieratt’s is Central Kentucky’s largest independent retailer of home appliances, bedding, furniture, and electronics. As Marketing Director, I lead brand messaging through direction and management of external agency relationships to drive preference and demand for our company brand, including OTT & broadcast TV, display advertising, search engine marketing, social media marketing, and promotional email campaigns. I analyze performance reports from agencies to ensure performance standards and sales goals are being met. In addition, I manage customer relationships on social media & review sites to ensure engagement and positive image with customers. I also serve as the voice of the company in public relations and media relations.As Senior Operations Manager, I prepare and provide analyses of company sales budget goals, oversee company customer service operations including our in-house parts & service department, hire & provide performance evaluation of customer service personnel, administer and direct consumer finance programs, and provide leadership in execution of other tasks as assigned.Among my achievements to date, I … >>Helped grow annual gross revenue by 60% over 14 years, despite the recession from 2008-2011.>>Plan, coordinate, & execute a $900K marketing budget to drive annual sales—our sales have increased YOY while staying within preferred target budget of 4% of gross revenue. I also negotiate rates and placement of our marketing message annually with media partners to maximize GRP/exposure at cost-efficient CPM/CPP.>>Have been a major contributor to market share growth to 28% of major home appliances consumer market in Central Kentucky. >>Prepared company sales budgets based on analyses of historical sales and company and market trends. >>Lead, manage, and coordinate external agency relationships and timetables on all digital, television, print and radio pieces produced, including retail marketing activation plans and budgets. Show less

Lexington, Kentucky, United States

In my initial position with Pieratt’s, I conducted retail sales of appliances and televisions within a full commission-based sales environment.

Savann

This Sears Roebuck retail store had $30M in annual sales. In addition to assisting with store management, I also coordinated store layout and design including signage.

M.F.A., Computer Art, Graphic Design

B.S., Psychology, Fine Arts