Michael De Maegt Email & Phone Number

Antwerp, Flemish Region, Belgium

Achievements:- Steered the team through the carve-out and sales to a Private Equity- Successfully adapted and managed the pricing strategy in high inflationary times- Led the company through the rebranding exercise- Initiated and led a number of major sustainability projects including the marketing of those efforts- Developed and started executing a (digital) marketing strategy- Build a high efficient Business Intelligence Team- Build the analytics team and IT infrastructure from scratch

Belgium

Achievements:- Prepared the carve-out by creating the different Company Presentation and Market Analysis decks with the support of Roland Berger- Further grew the innovation funnel based on market and customer needs.- Led the offer development and value creation team- Let the strategy development team- Managed the (digital) market communication team- Lead the cross-functional team developing and marketing a number of ground braking tire resins

Bornem

Achievements:- Re-energized the innovation funnel to be crisp, market and fact driven - Redesigned the contracting strategy and processes.- Introduced advanced analytics as a basis for the pricing process.- Introduced the Safe Launch product introduction methodology to assure a flawless introduction of new products and services.

Gent Area, Belgium

Achievements:- Grew a portfolio of customers worth >$300Mio- Successfully negotiated multi-year contracts with major Tire Companies- Developed and executed a growth strategy in the Big5 Tire Market space- Developed the relevant customer and competitor profiles

Gent Area, Belgium

Achievements:- Re-segmented the market and reformulated the positioning of Bekaert- Defined the most effective and efficient go-to-market strategy- Co-developed and implemented the Bekaert Customer Excellence Program with McKinsey- Doubled the size of the Business with those accounts

Achievements:- Led the full acquisition cycle: Due diligence – Negotiation – Pre-integration – Day-one - Integration- Had a paramount role in the negotiation of the SPA (Business side)- Negotiated the Long Term Supply Agreement- Assured frequent communication to the target plants pre- and post acquisition- Maintained the relationship with the seller/customer during the acquisition process- Assured the continuity of the business and the customer relations during the integration process- Managed the cost reduction and synergy capturing process

Achievements:- Stabilized the relationship and substantially grew Big5 Tire customers- Developed and executed customer strategies- Developed the theoretical framework for successfully managing big accounts in a B2B context (>100Mio Euro)- Translated and implemented the account management framework in business processes

Achievements:- Reviewed the long-term (> 3 years) plan with as goal to restore the profitability, restructure the segment portfolio and assure the long-term growth.- Restored the profitability by:- Focusing on a limited amount of market segments.- Selling off the non-profitable Optical disk segment Jointed Venture in Asia (Coatings Optical Disc mold in China/Singapore) and restructuring the operations in Europe.- Focusing the Worldwide Sales team on high potential customers, improve the effectiveness of the sales process and by replicating the successes from region to region. Grew the automotive business by 20% during the downturn of the market.- Improve the cost structure by the rationalization of the production and business processes.- Developed the Automotive segment. Ensured growth from 0€ (2005) to 2Mio€ (2007). Potential of current contracts/projects: 20Mio€ by 2012.- Revitalized the Management committee by screening for the correct professional and behavioral characteristics, ensuring trusts between the members, aligning the performance targets at segment, plant and individual level towards a common goal and coach the individual team members at behavioral level.- Managed the divestment project of the complete division (including all the sites and all theemployees). Led the divestment process (signing in June 2008)- Assured business continuity by frequent communication to the team and keeping the businessin top shape.

Achievements:- Grew the operational side of the business further to support the growth (CAGR 20%)- Implementation of an ERP package (Oracle) including the Activity Based Cost System- Innovated the way Integrated circuits are being tested

Achievements:- Integrated the operational side of the acquisitions (Germany, Bulgaria)- Developed and implemented an operational strategy to support the growth of the company- Developed and implemented a strategy to analyze the test data worldwide

Achievements:- Managed the green field project to build a testing factory (building, recruitment, purchasing and commissioning of all the equipment, industrialization)

Mergers & Acquisitions

B2B Marketing Strategy, Marketing/Marketing Management, General

B2B Marketing, Marketing

Certificate In Business Excellence

Global Account Manager Certificate

Post Graduate, Executive Program Strategic Sales Management

Mba, Mba

Postgraduate, Postgraduate In Management

Engineer, Industrial Engineer - Electronics

Specialization in Semiconductors