Michael Digirolamo Email & Phone Number

California, United States

Partner with brands in Active, Outdoor, & Action Sports to develop seasonal product & merchandising strategies• Develop key account sales strategies for brands to fuel growth and product segmentation in the marketplace• Design & implement new GTM strategies for brands to elevate launches of seasonal product• Lead, support & participate on project teams designing new tools & process improvements • Analyze and present relevant sales and competitive data, using both internal & external resources • Achieve client's expectations for scope, budget, schedule & quality of projects

San Francisco, California, United States

Hired to start Athleta Wholesale, a certified B Corp, reporting to VP of Strategy• Launched Athleta Wholesale growing to $35M in the first 3 years• Developed LRP for Wholesale growth segmented into national, specialty & partnership accounts• Created and managed P&L along with seasonal financial plans and budgets for sales and marketing• Lead product merchandising and creation process for all wholesale product• Designed in season business analysis tools to recap performance & inform future season strategies• Managed the cross functional team to execute GTM strategies

Alameda, Ca

Lead merchandising, design & development team to create seasonal product for ~$500M division• Managed Product Merchandising, Design & Development team • Oversaw the product concept, design, development & production process of all Outlet product • Partnered with influential brands, COMME des GARCONS, Olivia Kim & Supreme, on exclusive product• Collaborated with key accounts to develop seasonal exclusive SMU product

Managed Youth Merchandising, Design & Development teams to create global product assortment• Launched Toddler & Infant product to add annual volume to the Youth division• Won the 2017 EARNIE AWARD from Earnshaw’s for best Youth Outerwear• Partnered with sales teams to preview & strategize product seasonally with key account buyers• Collaborated with wholesale planning team to set seasonal forecasts for key accounts• Lead, train & developed cross functional Youth team of design, merchants, sourcing & development • Worked with outside brands to develop seasonal product collaborations for Youth• Conducted market research through schools, summer camps & colleges to gather insights • Created sustainable product for the division to add to seasonal connection to consumer values Special Projects• Worked with VP of Product to help create Merchandising role and job responsibilities for new division• Lead TNF Key Account preseason product and marketing strategy meetings for all product teams • Served as lead subject matter expert on projects related to tool development, process redesign & role changes

Hired to develop product and sales growth strategy for newborn gift company• Seasonally hit all sales growth targets in US & international markets• Managed sales to all accounts & sales reps within the US & internationally• Collaborated with buyers to develop advertising, product positioning, private label, & sales events• Increased key account sales by 40% in 1st year• Acquired over 100 new accounts & 2 international distributors increasing volume 25% for 2007 • Shopped competitive landscape seasonally to aid in design & product development

Developed and sourced seasonal product strategy to drive in store & online sales • Designed & Sourced Tabletop Textiles, Pillows, Throws, Outdoor Cushions for each season• Managed presentation strategies in store and online for each product launch• Shopped competitive landscape & visited trend shows for design development ideas each season• Worked with financial planning partners to plan unit buys & quarterly sales & margin plan

Managed product, sales & profitability for girls, boys, accessories and newborn departments• Conducted competitive analysis to aid in designs for each season• Developed eCommerce product launch & key strategies with each collection • Partnered with design to help develop product strategies for each season• Lead initiative to increase size offerings, change garment fit

Project Director, Supply ChainRecruited by Supply Chain SVP to lead project for improvements to merchandising systems and processes• Engaged senior executives in Merchandising, Planning, Production and Distribution to ensure their support with new business processes, roles, and tool changes• Lead the redesign effort of new merchandise assortment strategy tool that integrated with planning, markdown, purchasing and allocation systems Lead Merchandising in babyGap for US & International Divisions• Managed sales & profitability for the US babyGap Baby Boys division• Seasonally developed line plans for design & merchandised the line to drive sales• Worked with Sourcing team on style components for costing & production• Contracted and managed production of all Baby Boys knits & wovens each season • Managed International babyGap, Baby Girls, Newborn & Unisex for Japan, Canada and Europe• Increased business in all Int'l markets by an average comp of 15% each year for 4 consecutive years• Helped to launch babyGap in Japan

B.S., Accouting & Marketing

B.S., Accounting & Marketing