Michael Dizon Email & Phone Number

London, England, Gb

• Develops performance reports and dashboards to measure digital ad campaign effectiveness from clients (Disney Parks and Simply Good Foods) across channels, delivering actionable insights to enable strategy and investment teams to align business objectives with client goals.• Integrates and analyzes large data sets to track key digital advertising KPIs, focusing on user engagement and consumer purchases, identifying critical change drivers and trends, providing deep insights into subscriber and customer interactions with the client’s online platform.• Summarizes advertising metrics like reach, frequency, and site visits to assess the cost-effectiveness of ad campaigns, enabling the client to make informed investment decisions.• Validates data integrity by auditing data gathered from various media partners and platforms, ensuring accuracy and quality for analysis, including relevance for all deliverables and insights presented to clients.• Manages and tracks various performance improvements and data resolution projects with the engineering team to improve data flow and ingestion into our internal systems and ensure accuracy for reporting purposes.• Tracks media spend and analyzes monthly media costs from vendors to validate alignment of vendor ad deliveries with agreed costs from the agency.

New York, Ny, Us

• Responsible for providing support to the agency’s partnership teams in their media buying efforts by implementing quality control and data management measures to ensure guaranteed price commitments, cost savings and revenue goals are being delivered to the client (Amazon).• Generates and presents analytical financial and revenue summary reports to media partnership teams, offering insights on Year-over-Year quarterly campaign performance and investment progress to support campaign strategy planning.• Enhanced data maintenance and campaign tracking by developing reporting templates, enforcing data quality standards, and updating the internal database to ensure accurate media plans for vendor submissions.• Manages and maintains the internal database for data consolidation of media plans pulled from various systems to ensure efficient tracking of quarterly campaign performance and standardizing data maintenance.• Analyzes and audits campaign media plans from the media partnership teams to ensure accuracy in pricing, guaranteed impressions, demographics, campaign flight dates, and methodologies used in CPM rate calculations, all in alignment with client contracts and approved media buys.• Manages vendor and client cost tracking across all media channels (TV, Digital, Radio, Print, and Out of Home) to support investment strategies for the Amazon account.• Works with finance during monthly and quarterly close performing campaign level spend reconciliation to ensure billing and accrual accuracy to assist in revenue analysis.

Atlanta, Ga, Us

• Manages vendor performance analytics and reporting by analyzing KPIs to assess value and effectiveness, identifying solutions for inefficiencies to enhance customer experience, subscriber growth, and support strategic sourcing initiatives.• Delivered actionable insights that drove subscriber growth by identifying performance issues contributing to customer churn. Recommended sourcing changes to enhance product quality and value, significantly improving customer experience, increasing retention rates, and reducing cancellations.• Produces monthly vendor tracking reports and performance dashboards for product and vendor management teams, analyzing KPI trends, monitoring vendor expenditures, measuring success metrics, identifying risks, and recommending changes to vendors and products to optimize operational performance.• Successfully implemented improved audit processes for website hosting vendors, by eliminating inactive, duplicate, and expired sites from website platforms resulting in 40% reduction of website platform costs.• Performs analysis and audit of vendor billing reports and processes in accordance with procurement agreements to identify any billing or production process discrepancies, data transmission errors, recommending resolutions to stakeholders, and ensuring accuracy in invoice payments.• Facilitated onboarding initiatives for new digital product vendors, establishing fulfillment goals, service level requirements, compliance, billing cycles, and documentation and reporting requirements.

Atlanta, Ga, Us

• Analyzes and monitors vendor pricing and recurring spend to ensure costs correspond with contractual agreements. • Performs audit and research of vendor billing reports from video, SEO and website vendors to verify legitimacy of charges, reconciling items to what is active, expired, and product type changes and assists in identifying discrepancies and solutions to prevent billing anomalies.• Perform analysis of vendor performance results and identify impacts to products/services offered to local advertising customers.• Collaborates with digital fulfillment vendors concerning business needs, data and reporting requirements for onboarding to operations, achieving order fulfillment goals and resolution of order fulfillment discrepancies. • Collaborates with Finance in tracking monthly spend and the accurate calculation and recording of monthly expense accruals for end of the month booking.• Designs and builds reporting query tools using business objects to aid in audit and reporting processes for various YP products such as Search, Online Display Ads, SEO, Websites, Domains, and Video products.

Culver City, Ca, Us

• Proficiently manages inventory, planning, and distribution of DVD and Blu-ray products for assigned retailer accounts such as Circuit City, Kmart, Sears, HEB and Fred Meyer resulting in optimized stock levels and maximizing sales.• Generates analytical reports to monitor and analyze supply chain and inventory KPI’s, point of sale (POS), reviews purchase orders, and manages sales forecast models to determine required supply for distribution, and implementing replenishment strategies that adapts to demand and seasonality.• Oversees the retail distribution process by collaborating with various internal teams with regards to supply requirements, product availability, allocation quantities, delivery windows, and processing orders to ensure timely execution of new product rollouts and order deliveries.• Achieved catalog product sales growth through thorough analysis of key sales metrics, monitoring sales trends, and product and store segmentation analysis, resulting in the implementation of effective replenishment strategies to optimize stock levels and sales performance.• Produces monthly dashboards and quarterly business reviews for strategic teams, providing insights into account-level performance across product segments, sales trends, consumer buying behavior analysis, store-level sales, stock levels, and growth opportunities for assigned accounts.• Leads weekly project meetings with buyers and cross-functional teams to coordinate new releases, promotions, and product changes, tracking project status to ensure inventory levels meet demand and forecasted sales.• Received "Vendor of the Year" recognition from Circuit City and Kmart for effectively planning and executing replenishment strategies, eliminating unproductive excess inventory, and analyzing demand drivers, resulting in improved in-stock rates, inventory turns, and weekly sales.