Michael Donoghue Email & Phone Number

North Carolina, United States

New York City Metropolitan Area

Somerset, Nj

ᵒ Deliver timely and accurate monthly reporting of website analytics, SEM, online advertising and email marketing campaigns.ᵒ Provide insight into lead follow-up and lead aging. ᵒ Analyze data related to accuracy of opportunity stages/probability, marketing stages, database health, acquisition source and program/touch-point effectiveness.ᵒ Manage CRM customer database, including hygiene, auditing for accuracy & integration of new data elements supporting new marketing initiatives.ᵒ Develop and implement a SEO and SEM strategies - management of paid search campaigns.ᵒ Partner with marketing colleagues to provide web support and recommendations for initiatives, such as landing page conversion optimization (A/B testing and offer testing background).ᵒ Administer and maintain an in-depth understanding of current marketing and sales system infrastructure ᵒ Maintain and grow the database with a nurture strategy for maximum growth and retention. ᵒ Oversee online chat management for 2 brands with 1 direct report

ᵒ Led through a successful project to refine/ redefine Marketing campaigns and related Sales activities to increase inbound lead quantity and quality to produce measurable lifts in active pipeline development and closed won business.ᵒ Worked directly (on a daily basis) with a team of 5 inside/territory sales representatives to increase their active pipeline through lead generation, refinement and nurture activities.ᵒ Managed the digital marketing operations of the business.

ᵒ Led the development of new business prospecting via digital marketing efforts.ᵒ Conducted and organized ongoing training for a team of 6 on business development best practices that lead to 10% lift in new business opportunities.ᵒ Directed Sales and Partnership teams in the execution of direct marketing campaigns and tracked channel ROIs

ᵒ Developed and led a team of 3 direct reports responsible for developing and flawlessly executing dozens of successful marketing projects, programs and campaigns via Eloqua marketing automation and Salesforce.comᵒ Bridged the gap between Marketing and a team of over 30 Inside Sales team members by leveraging predictive-based lead prospecting and account probing that led to over a 10% (~$50mm) increase in closed won influenced business.ᵒ Developed programs acknowledged by multiple industry awards for Best Lead Nurture Program (2010), Best Lifecycle Program (2011) and nominated for Best Sales Enablement (2012) Awards.ᵒ Completed Revenue Storm Sales training centered on identifying and capitalizing on Sales growth through organizational alignment and execution (people, process & technology focused).

ᵒ Planned, executed, tracked and refined integrated prospect and client marketing campaigns to maximize ROI through active pipeline development.ᵒ Analyzed and executed on cross-sell/ up-selling opportunities through the development of thought leadership and direct marketing and direct sales tools such as targeted webinars, brochures and product collateral sell sheets.ᵒ Completed the Acclivus Sales training (closing negotiation and account mapping focused)

B.S. Marketing, Marketing

Activities and Societies: Sigma Theta Chi Fraternal Order

M.S. Mis, Management Information Systems