Michael Donoghue Email & Phone Number

North Carolina, United States

New York City Metropolitan Area

Somerset, NJ

ᵒ Deliver timely and accurate monthly reporting of website analytics, SEM, online advertising and email marketing campaigns.ᵒ Provide insight into lead follow-up and lead aging. ᵒ Analyze data related to accuracy of opportunity stages/probability, marketing stages, database health, acquisition source and program/touch-point effectiveness.ᵒ Manage CRM.

ᵒ Led through a successful project to refine/ redefine Marketing campaigns and related Sales activities to increase inbound lead quantity and quality to produce measurable lifts in active pipeline development and closed won business.ᵒ Worked directly (on a daily basis) with a team of 5 inside/territory sales representatives to increase their active.

ᵒ Led the development of new business prospecting via digital marketing efforts.ᵒ Conducted and organized ongoing training for a team of 6 on business development best practices that lead to 10% lift in new business opportunities.ᵒ Directed Sales and Partnership teams in the execution of direct marketing campaigns and tracked channel ROIs

ᵒ Developed and led a team of 3 direct reports responsible for developing and flawlessly executing dozens of successful marketing projects, programs and campaigns via Eloqua marketing automation and Salesforce.comᵒ Bridged the gap between Marketing and a team of over 30 Inside Sales team members by leveraging predictive-based lead prospecting and account.

ᵒ Planned, executed, tracked and refined integrated prospect and client marketing campaigns to maximize ROI through active pipeline development.ᵒ Analyzed and executed on cross-sell/ up-selling opportunities through the development of thought leadership and direct marketing and direct sales tools such as targeted webinars, brochures and product collateral.

B.S. Marketing, Marketing

Activities and Societies: Sigma Theta Chi Fraternal Order

M.S. Mis, Management Information Systems