Michael Dreiling Email & Phone Number

As the Director of Product Management, I spearhead the development and execution of a comprehensive product strategy that aligns with market trends and company goals. Under my leadership, the product roadmap guides the successful launch of several innovative products. I manage the entire product lifecycle, from ideation to market launch, leading cross-functional teams to ensure timely and cost-effective delivery. My efforts have resulted in the introduction of multiple high-revenue, margin rich products with a significant enhancement to quality and performance.I conduct extensive market research and competitive analysis to stay ahead of emerging trends and customer needs, which inform product refinements and positioning. Ensuring all products meet stringent safety standards and regulatory requirements, I maintain a flawless compliance record and collaborated closely with quality assurance teams to achieve industry-leading reliability. As the primary liaison for product-related matters, I foster strong relationships with internal teams, partners, suppliers, and customers, effectively communicating product vision and updates.Financial management is a key aspect of my role, where I develop and managed budgets, forecasts, and performance metrics, consistently meeting or exceeding targets. My innovative approach has led to the development of unique product features, differentiating our offerings in the market, and driving continuous improvement within the team. My strategic thinking, project management expertise, market research skills, regulatory knowledge, and strong communication abilities are instrumental in driving the company's growth and success in the competitive retail consumer markets.

As Sr. Marketing Manager I'm responsible for driving the success of our products, services &brand promise in our targeted marketplace. Build working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing programs. Provide feedback into product development and participate in theirdevelopment; collaborate to create, launch and track performance of product offerings in our markets. Consistently develop and deliver appropriate field sales enablement tools. Effectively manage the marketing, advertising and promotional activities of the organization

Customer Marketing Manager is responsible for driving margin and increased sales with Key Customers in both the Industrial and Retail Divisions. I am responsible for managing all private label, licensed, new products and seasonal/ promotional programs , as well as, developing all packaging, displays, plan o grams, and marketing programs for Key Customers. • Work with Sales to develop Key Customer business plans that drive sales and margin.• Create, coordinate and execution of all Key Customer Specific plans, promotions and marketing efforts:o Coordinate with Product Development on product design, coordinate samples and create P&L for Key Customerso Create packaging and display designs according to standards.o Work with Marketing Communications on marketing efforts.• Understand retail/ industrial market pricing and competitor’s activities.• Responsible for working with Sales to increase margins through sku rationalization, cost out measures and plan o gram maximization for Key Customers.• Analyze data to determine direction to improve margins for Key Customers.• Develop sales tools and collateral for Key Customers.• Take an active role in sales presentation and sales training for Key Customers representing the Marketing department as the expert.

West Chester Holdings is a leading supplier of gloves, rainwear, and disposable clothing serving the industrial and retail markets. My primary responsibility is to support West Chester’s National Sales Managers (NSM) efforts, keeping the NSM organized, prepared, and on track. Key responsibilities Include: -Support the efforts of the National Sales Manager (NSM) team that I am assigned to support -Manage multi-channel opportunities and provide support to facilitate opportunity conversion -Create and manage cross functional projects, making certain that projects are completed on time and on budget -Create and manage customer P&L’s process -Manage, analyze , and distribute customer POS data, making recommendations to NSM based on data trends and exceptions -Create presentations for customer meetings collaborating with NSM and marketing team -Collaborate with marketing team to make sure NSM’s are driving new products or focus categories -With the support of the Sr. VP sales, NSM’s, maintain, develop and provide detailed reporting on a weekly/monthly basis for the assigned retail sales team member/s, both on a standardized and ad hoc basis. -Act as primary point of contact with the assigned retailer’s Replenishment teams and internal supply chain team -Coordinate internally with Customer Service, Purchasing, and Shipping to ensure product flows properly from order point to ship point. -Collaborate with NSM and Sales Operations Manager with assigned retailers to develop forecasts, typically up to 9 months out. -Manage item characteristics customer specific data bases as required. -Pull, evaluate and ship samples for assigned retail accounts and national shows -Build and maintain a collaborative environment by emphasizing teamwork. -Actively participate in the company’s sales and operations planning event meetings

Cincinnati, Ohio Area

Shares leadership of a Best Buy store with the General Manager and other Assistant Managers, focusing on store profitability, through creating and sustaining positive customer and employee experiences. Specifically accountable for implementing defined business group strategies (including inventory, merchandising, precinct, Autotech, asset protection, store functionality, back-office processes, checkout and phone/store pick up), analyzing business results, creating and communicating effective gap management plans and for managing, coaching, and developing the Multi-Channel Sales Supervisor, Deputy of Counter Intelligence Supervisor (DCI) and Sales Support Supervisor, enabling them to train, recognize, develop, and coach their sales team members and Autotechs to provide exceptional customer experiences.

Cincinnati, Louisville, & Lexington Markets

Served as an independent outside sales professional and market-based corporate ambassador, specifically seeking out new business clients. As a BBFB Account Manager, I received leads from direct prospecting, community networking, retail stores, partners, and direct marketing campaigns, established strong business relationships and managed client expectations with expert knowledge and consultative selling skills. As the highest selling role within BBFB, the BBFB Account Manager utilizes a defined selling methodology in identifying, understanding, and building customized end to end solutions from 1) initial on-site consultation, 2) proposal development, 3) presentation and adapting the solution, 4) closing the sale, 5) merchandise procurement. The BBFB Account Manager is an expert in establishing new relationships with businesses of varying sizes, understanding the dynamics of those businesses, and assessing their needs. The BBFB Account Manager either sees those needs met directly or introduces the appropriate BBFB specialist to the prospective client. In either case, the BBFB Account Manager is responsible for the customer’s positive end-to-end experience. The position is responsible for over $2MM annually.

Cincinnati, Ohio Area

Information Technology

Activities and Societies: Delta Tau Delta

Technical Management