Michael Driscoll Email & Phone Number

Oversee complete marketing and brand development operations and manage a $70M budget for production, creative, and media departments. Drive awareness of the business banking line by building strong ties with local business owners and launching a two-fold campaign to coordinate brand messages, capture market shares in deposit accounts, and foster a local community bank perception.Highlights of accomplishments in this role include:• Attained a 7% increase in deposit accounts by devising and executing a creative and media strategy for a comprehensive 360° market takeover campaign.• Improved ROI and increased account acquisitions that resulted in a 51% growth in the YOY budget valued at $56M and refining resource allocation processes.• Created TV ads, 15-second videos, digital banners, social media posts, out-of-home billboards, print materials, digital content, a new TV advertisement, and 214 distinctive assets by performing RTB research and selecting cast members for production• Headed a cross-functional team of two leaders to outline brand development strategies aimed at augmenting the efficiency of owned and paid assets.

Dallas-Fort Worth Metroplex

Delivered exceptional business outcomes across three rotations, including Product Management, Merchant Services Wholesale Payments (Rotation 1), Brand Management, JPMC Masterbrand (Rotation 2), and Digital Marketing, Business Banking (Rotation 3). Monitored performance metrics and KPIs and offered guidance to an external agency on creating a highly functional page design to improve customer journey. Conducted in-depth research and partnered with focus groups to execute a NYC pride sponsorship initiative, showcasing the bank's purpose and contributions to businesses, clients, and communities.Highlights of accomplishments in this role include:• Led and accomplished high-profile projects, coordinated improvement initiatives, and crafted 50 content articles, with 6 ranking in the top 10 most viewed to amplify SEO search rankings.• Acquired a 116.8% increase in click-through rate (CTR) for primary calls to action (CTAs), such as "Find a Branch" and "Schedule a Meeting," on both mobile and desktop by redeveloping lending website pages and conducting A/B testing in collaboration with product managers.• Steered the NYC Pride Sponsorship activation project by developing creative assets to uplift the performance of the new JPMC Framework and maximize brand engagement for the Stonewall branch.

Durham, North Carolina, United States

Trained and mentored a sales team of seven professionals on the precise allocation of resources to launch digital ads and enable continuous sales growth.Highlights of accomplishments in this role include:• Formulated a custom sales tool for realtors to revolutionize digital advertising in an unconventional market.• Corresponded with top real estate professionals and educated them on digital marketing benefits to boost product sales.

Houston

Established a comprehensive diversity program for Rice University's MBA program by customizing marketing and messaging plans to target markets with higher representation of women and underrepresented populations. Initiated a successful Diversity Weekend initiative to enhance outreach to women, men, Hispanic, black, and LGBTQ communities.Highlights of accomplishments in this role include:• Accomplished an 84% growth in underrepresented minority applications within two years through the implementation of a diversity recruiting strategy and a targeted marketing campaign.• Drove overall enrollment by 6% by applying a yield strategy and initiating planned touchpoints, leading to a 15% enrollment increase in underrepresented minorities.• Obtained a 9% increase in women's enrollment within one year by instigating a committee of colleagues to execute a data-driven women-focused recruitment initiative.• Developed and operationalized a new online scheduling system and restructured organizational processes, elevating the number of office meetings and phone calls by 38%.

Houston, Tx

Offered strategic guidance to a team of 35+ leaders of MBA student organizations on negotiating profitable contracts and optimizing financial planning and risk mitigation processes to verify a seamless flow of company-wide events.Highlights of accomplishments in this role include:• Enriched the onboarding experience and augmented the operational efficiency of student clubs by orchestrating an annual leadership transition retreat for 50+ student leaders.• Streamlined financial activities and coached 100+ students on school policies to ensure regulatory compliance.

Houston, Tx

Devised and enforced strategies aimed at increasing enrollment and success of low-income, first-generation college, and underrepresented high school students in higher education.Highlights of accomplishments in this role include:• Gained a 65% increase in submitted college applications and a 52% raise in acceptances over two years by scheduling 1K+ individual meetings and nurturing healthy relationships with students and parents.• Managed financial resources and organized bi-weekly workshops for the local community to uplift the number of financial aid applications by 86%.

Master Of Business Administration - Mba

Bachelor Of Science, Economics

Activities and Societies: Fish Camp Traditions Council Aggie Recruitment Committee