As a visionary and analytical professional, I have extensive experience directing marketing and brand development operations, overseeing multiple marketing projects/programs, and cultivating healthy relationships with creative teams, stakeholders, and advertising agencies to realize corporate objectives.Being a visionary and dynamic leader, I am recognized for leading top-performing teams, managing large-scale budgets, and ensuring the precise utilization of resources to minimize costs and improve the efficiency of each marketing initiative. I am known for my innovative mindset, ability to take a strategic marketing approach, and being extremely self-motivated which has resulted in improving ROI and expanding customer base. My versatile expertise lies in developing and launching brand/marketing campaigns and devising marketing strategies to ensure business success. I am an elite performer in high-pressure environments with proven success in identifying areas of improvement, developing impactful solutions, and eliminating complex issues to build a positive brand image and positively impact the bottom line.A few of my career highlights include: • Attained a 13% increase in deposit accounts by devising and executing a creative and media strategy for a comprehensive 360° market takeover campaign.• Improved ROI and increased account acquisitions that resulted in a 51% growth in the YOY budget valued at $56M and refining resource allocation processes.• Created TV ads, 15-second videos, digital banners, social media posts, out-of-home billboards, print materials, digital content, a new TV advertisement, and 214 distinctive assets by performing RTB research and selecting cast members for production, growing social media budget from $12M to $80M within two years.• Secured a $6M creative budget for the next campaigns and partnered with the CMO, CFOs, and multiple stakeholders to develop a media and creative plan and grow market share. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov
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Vice President Marketing Strategy LeadJpmorgan Chase & Co. Jun 2022 - Dec 2023Oversee complete marketing and brand development operations and manage a $70M budget for production, creative, and media departments. Drive awareness of the business banking line by building strong ties with local business owners and launching a two-fold campaign to coordinate brand messages, capture market shares in deposit accounts, and foster a local community bank perception.Highlights of accomplishments in this role include:• Attained a 7% increase in deposit accounts by devising and executing a creative and media strategy for a comprehensive 360° market takeover campaign.• Improved ROI and increased account acquisitions that resulted in a 51% growth in the YOY budget valued at $56M and refining resource allocation processes.• Created TV ads, 15-second videos, digital banners, social media posts, out-of-home billboards, print materials, digital content, a new TV advertisement, and 214 distinctive assets by performing RTB research and selecting cast members for production• Headed a cross-functional team of two leaders to outline brand development strategies aimed at augmenting the efficiency of owned and paid assets. -
Senior AssociateJpmorgan Chase & Co. Aug 2020 - Jun 2022Dallas-Fort Worth MetroplexDelivered exceptional business outcomes across three rotations, including Product Management, Merchant Services Wholesale Payments (Rotation 1), Brand Management, JPMC Masterbrand (Rotation 2), and Digital Marketing, Business Banking (Rotation 3). Monitored performance metrics and KPIs and offered guidance to an external agency on creating a highly functional page design to improve customer journey. Conducted in-depth research and partnered with focus groups to execute a NYC pride sponsorship initiative, showcasing the bank's purpose and contributions to businesses, clients, and communities.Highlights of accomplishments in this role include:• Led and accomplished high-profile projects, coordinated improvement initiatives, and crafted 50 content articles, with 6 ranking in the top 10 most viewed to amplify SEO search rankings.• Acquired a 116.8% increase in click-through rate (CTR) for primary calls to action (CTAs), such as "Find a Branch" and "Schedule a Meeting," on both mobile and desktop by redeveloping lending website pages and conducting A/B testing in collaboration with product managers.• Steered the NYC Pride Sponsorship activation project by developing creative assets to uplift the performance of the new JPMC Framework and maximize brand engagement for the Stonewall branch.
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Product Manager Mba InternAdwerx Jun 2019 - Aug 2019Durham, North Carolina, United StatesTrained and mentored a sales team of seven professionals on the precise allocation of resources to launch digital ads and enable continuous sales growth.Highlights of accomplishments in this role include:• Formulated a custom sales tool for realtors to revolutionize digital advertising in an unconventional market.• Corresponded with top real estate professionals and educated them on digital marketing benefits to boost product sales. -
Diversity Recruiting & Admissions Specialist, Rice Business Mba ProgramsRice Business - Jones Graduate School Of Business Sep 2016 - Jun 2018HoustonEstablished a comprehensive diversity program for Rice University's MBA program by customizing marketing and messaging plans to target markets with higher representation of women and underrepresented populations. Initiated a successful Diversity Weekend initiative to enhance outreach to women, men, Hispanic, black, and LGBTQ communities.Highlights of accomplishments in this role include:• Accomplished an 84% growth in underrepresented minority applications within two years through the implementation of a diversity recruiting strategy and a targeted marketing campaign.• Drove overall enrollment by 6% by applying a yield strategy and initiating planned touchpoints, leading to a 15% enrollment increase in underrepresented minorities.• Obtained a 9% increase in women's enrollment within one year by instigating a committee of colleagues to execute a data-driven women-focused recruitment initiative.• Developed and operationalized a new online scheduling system and restructured organizational processes, elevating the number of office meetings and phone calls by 38%. -
Program Coordinator, Student Leadership & ActivitiesJones Graduate School Of Business Jun 2014 - Sep 2016Houston, TxOffered strategic guidance to a team of 35+ leaders of MBA student organizations on negotiating profitable contracts and optimizing financial planning and risk mitigation processes to verify a seamless flow of company-wide events.Highlights of accomplishments in this role include:• Enriched the onboarding experience and augmented the operational efficiency of student clubs by orchestrating an annual leadership transition retreat for 50+ student leaders.• Streamlined financial activities and coached 100+ students on school policies to ensure regulatory compliance.
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Advise Tx College Recruitment AdviserTexas A&M University Jul 2012 - Jun 2014Houston, TxDevised and enforced strategies aimed at increasing enrollment and success of low-income, first-generation college, and underrepresented high school students in higher education.Highlights of accomplishments in this role include:• Gained a 65% increase in submitted college applications and a 52% raise in acceptances over two years by scheduling 1K+ individual meetings and nurturing healthy relationships with students and parents.• Managed financial resources and organized bi-weekly workshops for the local community to uplift the number of financial aid applications by 86%.
Michael Driscoll Education Details
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Master Of Business Administration - Mba -
Economics
Frequently Asked Questions about Michael Driscoll
What is Michael Driscoll's role at the current company?
Michael Driscoll's current role is Vice President, Marketing Strategy Lead | Helping companies achieve organizational goals via robust brand marketing plans & team-building..
What schools did Michael Driscoll attend?
Michael Driscoll attended Duke University - The Fuqua School Of Business, Texas A&m University.
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Michael Driscoll
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Michael Driscoll
Managing Director, North American Financial Institution Ratings At Morningstar DbrsNew York, Ny1dbrs.com -
Michael Driscoll
New York City Metropolitan Area
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