I have the second best job in the world (I wanted to be a cricketer but I can't bat or bowl so that was never going to happen). I put businesses and organisations, large and small, in front of their target market, using targeted digital advertising, taking great pleasure in seeing them grow their market share and profits along with their brand and reputation. In over twenty years working in the retail sector, I learnt that customer service is a key element in keeping customers coming through the door and that is the same in advertising. Listening to what the client needs and tailoring a multimedia solution that pushes them to the forefront of their market. Deliver what you promise, go back and revisit their goals and then deliver again. That’s why reporting is paramount. Advances in the performance of your digital advertising strategy will only be possible with the right insights. Having the ability to dig deep into the demographics that engage with your ads and to understand the audiences that convert and the creatives that work time and again, giving you a 360 view of your campaigns. Now at National World who are print and digital advertising experts tailoring campaigns to meet business objectives. National World cater to all advertising requirements - be that through a soon to come self-serve option or fully managed campaigns. If this is of interest to you please DM me. When not working you can usually find me by the side of a football pitch. Adult football on a national level has been in the decline. However, I am proud to say that In playing my part the Leeds Combination League has successfully reversed that trend. The league has grown from four to six divisions in the three years of my administration. This along with my position as a member of the Leeds and District FA and as a council member of the West Riding County FA, my voluntary work keeps me busy. A sportsman at heart and an advertising expert by profession!