Michael Edwards Email & Phone Number

Johannesburg, Gp, Za

Johannesburg Metropolitan Area

Johannesburg, Gauteng, South Africa

> Management of sponsorship portfolio including leading Tour de France, NTT Pro Cycling, Zwift, Qhubeka, and others (support)> Campaign development and execution, including creative, messaging, and content> Sponsorship evaluation and ROI measurement of current and prospective partnerships against business and marketing objectives.> Client engagement, demand generation and once-in-a-lifetime hospitality experiences> Rights leverage and storytelling > Change management relating to company and brand changes within sponsorship portfolios

Johannesburg Area, South Africa

I deliver on the marketing execution of NTT’s sport sponsorship properties, specifically but not limited to, Tour de France (in the capacity of official technology partner) and Team Dimension Data for Qhubeka (in the capacity of title partner). I manage the marketing campaign for our title partnership of Team Dimension Data and I develop, create, and execute against the campaign and content strategy for our Tour de France campaign. My skills and involvement include – from inception to publication – creative direction, content strategy and creation, rights leverage, messaging, and asset production. I evaluate and report on both current and prospective sponsorship activities, demonstrating ROI in both instances.Campaign development and execution:• Collaboration with Brand and broader Marketing team to develop and execute sponsorship strategy in line with business strategy• Collaboration with web and creative functions to design and build Tour de France and Team Dimension Data for Qhubeka sponsorship websites• Developing and managing marketing assets for Tour de France and Team Dimension Data for Qhubeka sponsorship portfolios.Sponsorship evaluation and ROI:• Benchmarking and tracking of sponsorship ROI metrics (including Salesforce.com; Microsoft PowerBI)• Developing reporting standards and dashboards against sponsorship activities for internal stakeholders• Creating and evaluating sponsorship proposals Sponsorship rights leverage:• Development, management, and protection of sponsorship rights leverage assets• Change management relating to company and brand changes within sponsorship portfolios@letourdata – live data reporting for the Tour de France:• Storytelling and data visualization: on social media, live broadcast, and the official live-tracking platform, Race Center• Strategy and creative direction• Collaboration and resource management• Presenting and showcase to clients and partners on-site

Johannesburg

As Group Brand Specialist: Sponsorships, I managed the marketing execution of the title partnership of Team Dimension Data for Qhubeka and supported the execution of our Official Technology Partnership of the Tour de France, as a member of the core team. I served as a key supporting function to the holistic sponsorship portfolio, working closely with the Brand and Creative teams to advise on execution excellence of global sponsorship campaign.• Driving the Team Dimension Data for Qhubeka sponsorship strategy for Dimension Data• Creating and promoting marketing assets in support of marketing case study for Team Dimension Data sponsorship• Executing on the Team Dimension Data for Qhubeka sponsorship and delivering the committed ROI• Leveraging and engaging with Team Dimension Data for Qhubeka’s partner ecosystem to drive additional value from sponsorship• Supporting the marketing execution of the Tour de France and broader Amaury Sport Organisation (A.S.O.) sponsorship• Delivering and executing against Tour de France sponsorship strategy ‘on-the-ground’ in various roles (including hospitality, logistics, technical execution, and general support)

Johannesburg Area, South Africa

As Junior Brand Manager, I was responsible for the day-to-day management and execution of the company brand standards. Communications:• Developing and executing internal communications programmes to drive employee engagement and education on the Dimension Data brand• Communicating and disseminating brand and corporate identity (CI) changes to internal and external stakeholdersBrand management:• Implementing internal brand programmes• Maintaining CI and adapting in line with evolution of business• Writing guidelines for the CI and brand • Collaborating with business functions to ensure that all brand touch point align to brand standards• Creating and managing brand content• Upskilling marketing colleagues and new employees on creative execution of brand• Assisting with implementation of strategic external brand initiativesCreative engagement:• Working with creative agencies and any other external agencies to ensure alignment to brand• Facilitating creative review forums with various stakeholders to ensure alignment to brand• Developing and broadening the set of creative assets available to general employees Brand Operations:• Administration and maintenance of Digital Asset Management (DAM) system.• End-user training on brand standards and platforms• Managing vendor relationships and contract renewal

Brand Ambassador/Activations SamsungMTNAudiMini CooperCinemark

Honours Degree, Marketing And Brand Management

Advanced Consumer Behaviour Brand Management Online Marketing Technology & Innovation Management Statistical Research & Design Analysis

Bachelor Of Commerce (Bcom), Business Sciences

Majors: Marketing Insurance Risk & Management Sub Majors: Principles of Management Finance Economics Other: Business Accounting Statistics.

High School