Vice President, Strategic Sales Development & Marketing Administration
American Medical Security Inc
A health insurance company specializing in individual and small group policies with over 1,600 employees and annual sales in excess of $700 million.; Reporting to the Chief Marketing Officer. Newly created position responsible for identifying andevaluating existing and potential business opportunities by product line to ensure best possible use of corporate resources. Manage a $23 million Sales and Marketing budget and a staff of 26.Tailored state-specific strategies focused on chronically poor performing markets, resulting in enrollment growth, lower loss ratios and a return to profitability.Built tele-sales unit with nine sales representatives to concentrate on minimally-producing contracted agents which resulted in a 35% increase in production.Developed national distribution utilizing home office telephonic sales which increased growth in secondary market territories.Introduced and managed strategic marketing planning process to ensure best possible use of corporate resources, and identify and evaluate financial feasibility of prospective business opportunities.