Michael Estrada

Michael Estrada Email and Phone Number

Lakeshore Olympic and Paralympic Training Center
Michael Estrada's Location
Birmingham, Alabama, United States, United States
Michael Estrada's Contact Details

Michael Estrada work email

Michael Estrada personal email

Michael Estrada phone numbers

About Michael Estrada

SUCCESSFUL GENERAL MANAGER & SALES LEADER with a passion for branding and driving growth with innovative sales and marketing approaches. Demonstrated ability to create positive results with vision, team collaboration, and enterprise-level strategic and disruptive thinking. Excel in building brand presence, loyalty, revenue, startups and turning around underperforming operations. Member of executive team throughout career with accountability for strategic and financial planning, execution and results. Career Overview: Launched career at Thorlo transforming an entire industry by leading the international rollout of sports-specific products. Contributed to Reebok’s brand in numerous executive sales and change leadership roles. Led US sales and field marketing efforts that repositioned Rockport. Managed the acquisition, integration and sales of independent formalwear retail and rental stores into a national brand which was acquired by David’s Bridal. Transformed real estate holdings into aspirational lifestyle communities with explosive sales and profits.

Michael Estrada's Current Company Details

Lakeshore Olympic and Paralympic Training Center
Michael Estrada Work Experience Details
  • Thorlo, Inc
    Executive Vice President - New Initatives
    Thorlo, Inc 2010 - 2016
    Charlotte Nc Area
    Stimulated and led the development of new ideas and concepts for every aspect of this hosiery manufacturing business for long term growth and sustainability. Built a business model following a process of research, proof of concept, incubation, refinement and exportation for operational execution.
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  • Restore Earth
    Vice President
    Restore Earth 2008 - 2009
    Created, named and positioned company focused on selling restored real estate communities. Directed sales and marketing of credits, land, and green communities in North Georgia for this restorer of forest, farm and wetland ecosystems for environmental mitigation and generation of offset credits.
  • Naterra Land
    Vice President
    Naterra Land 2004 - 2007
    Recruited to turnaround a non-performing region for this recreational land developer with properties in 10 states and headquarters in the Midwest. Maintained P&L accountability for the Southern Region consisting of Georgia and Tennessee. Directed marketing, branding, social media, website, e-commerce, sales, public relations, consumer research, community engineering, legal, human resources and land acquisitions. Built and led a 20-member sales and operations team with additional outsourced services.
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  • After Hours Formalwear
    Vice President Sales And Operations
    After Hours Formalwear 2002 - 2004
    Provided strategic direction for the first national tuxedo sales and rental brand by integrating multiple acquired independent retailers. Maintained Sales and P&L accountability for 240 retail stores and 8 distribution centers throughout a 26-state geography. Led 13 direct reports with indirect headcount exceeding 1,500.
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  • The Sport Shoe
    Vice President
    The Sport Shoe 2000 - 2002
    Directed Sales, Merchandising, Marketing, Human Resources, and Retail Operations with P&L accountability for 20 big box retail locations.
  • The Rockport Company, Division Of Reebok Int.
    Senior Vice President
    The Rockport Company, Division Of Reebok Int. 1994 - 1998
    Recruited by Rockport CEO for a change leadership role to direct rebranding and sales of the US Rockport product line to capitalize on the exploding trend of comfort casual. Provided strategic and tactical direction for 9 direct reports with a total team of 200 in a $350 million Business Unit with P&L accountability for Sales Operations, Field Marketing, Inventory Management, Customer Service and Retail Operations
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  • Reebok
    Regional Vice President
    Reebok 1985 - 1994
    Recruited to manage sales and marketing for the $33 million Florida, PR and Caribbean Islands’ territory. Directed a pilot program to convert independent sales force to company direct nationally. Increased footwear orders by 53% and apparel by 197% to earn Division of the year and a promotion to Regional VP with P&L accountability for $150 million in revenue in the 7-state Southern division. Managed 5 direct reports with a total team of 50.
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  • Thorlo
    Vice President Sales/Marketing
    Thorlo 1980 - 1984
    Directed marketing, sales, and customer service efforts through an 85-member independent sales organization. Launched the industry’s first athletic hosiery engineered for specific individual sports that grew to represent 100% of Thor-Lo revenue and set a benchmark and standard for performance hosiery.
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Michael Estrada Skills

Sales Marketing Strategy Strategic Planning Marketing Retail Merchandising Sales Management New Business Development Product Development Brand Development Team Building Leadership Selling Real Estate Advertising Forecasting P&l Management Brand Management Footwear Wholesale Product Marketing Management B2b Online Marketing Budgets E Commerce Competitive Analysis Strategic Partnerships Apparel Sales Operations Marketing Management Business Development Key Account Management Negotiation Start Ups Market Planning Strategy Contract Negotiation Business Planning Business Strategy Trade Shows Account Management Inventory Management

Michael Estrada Education Details

Frequently Asked Questions about Michael Estrada

What is Michael Estrada's role at the current company?

Michael Estrada's current role is Lakeshore Olympic and Paralympic Training Center.

What is Michael Estrada's email address?

Michael Estrada's email address is la****@****oot.com

What is Michael Estrada's direct phone number?

Michael Estrada's direct phone number is +170487*****

What schools did Michael Estrada attend?

Michael Estrada attended University Of North Carolina At Chapel Hill, Wilson Fike.

What are some of Michael Estrada's interests?

Michael Estrada has interest in Football, Grandkids, Exercise, Sweepstakes, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Watching Basketball.

What skills is Michael Estrada known for?

Michael Estrada has skills like Sales, Marketing Strategy, Strategic Planning, Marketing, Retail, Merchandising, Sales Management, New Business Development, Product Development, Brand Development, Team Building, Leadership.

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