Michael Ethridge Email & Phone Number

Atlanta, Georgia, United States

Greensboro, Georgia, United States

- Created and implemented strategic marketing campaigns that increased brand awareness, quality leads, repeat clients, and online traffic - Gathered, tracked, and compiled real estate market data and consumer data to create useful insights used to strategize and optimize advertising campaigns, sale strategies, target markets, geotargeting efforts & to keep our team updated when speaking with both current and potential clients- Created, edited, designed, and copywrote all advertisements for digital, & print advertising mediums using graphic design techniques and photo editing- Managed roughly 40 different advertising avenues including social media accounts, real estate marketing websites, multiple listing services, print advertisements, and more- Optimized, managed, and created content for our email database, increasing open rates, click rates, subscribers, and overall engagement with our weekly emails- Utilized consumer insight data, and social media user research to increase the average reach across all platforms by roughly 800%, page visits by 550%, and followers by roughly 288% in less than a year. - Assisted in a multitude of other administrative tasks such as website design, data visualization, event planning, organic SEO techniques, client relations, and other administrative duties

Athens, Georgia, United States

- Aided client, Chick-fil-A, to develop a new opening strategy for three different tiers of markets, while working with and developing three separate budgets for the campaign- Conducted research using secondary research methods such as the use of databases and academic journals, and primary research such as a nationally distributed survey to identify primary and secondary target markets based on demographics, psychographics, and geographic- Discovered and implemented key insights from research to develop a new concept, media plan, and opening strategy for Chick-fil-A - Performed a situational analysis to properly assess how to develop a proper opening strategy to connect with and reach both primary and secondary markets- Assisted in the creation of and giving of a pitch to Key Executives on the Campaign which included mock-ups of marketing collaterals across all media platforms.

Athens, Georgia Area

- Assisted in the training of roughly 30 student workers in the filming process of both contemporary and historical newspapers to preserve their historical value- Led other Student Workers through the implementation of different projects and duties assigned to us- Communicated to other students their responsibilities and tasks for each part of the microfilming process - Managed Multiple Microsoft Excel Spreadsheets on Quality Control & Categorizing Newspapers

Athens, Georgia, United States

- Assisted client, non-profit organization Bulldog Basics, in their efforts to gain brand awareness of their brand through a rebranding campaign effort- Garnished brand awareness through multiple social media campaigns and the promotion of donation drives such as the Bulldog Basics Birthday Bash- Conducted market research, developed target markets using primary and secondary research methods, and devised strategic methods to reach target audiences - Helped to grow the social media presence of the brand's Instagram by 10.7% over the course of a week-long donation campaign- Increased the brand's donations by roughly $430 and 1184 item donations in roughly a one-week period of time

Athens, Georgia, United States

- Assisted in the collection of market research data and data organization through primary survey research and observational study- Distributed roughly 50 surveys to consumers on the brand to gain data on the consumers for the new business- Assisted client by compiling data into an infographic created in Adobe Illustrator, so the data was easier for the client to understand- Created a mock advertising campaign for the company from the data that consisted of a multitude of ways for the brand to develop and ingrain itself within the Athens Community

Bachelor'S Degree, Advertising, Graduated

Activities and Societies: Former Strategist for Paw Print Advertising Agency, Former Assistant Director of Outreach/Director of Outreach.

Bachelor'S Degree, Advertising, Graduated

Activities and Societies: Former Strategist for Paw Print Advertising Agency, Former Assistant Director of Outreach/Director of Outreach.

High School Diploma

Activities and Societies: BETA Club- served as Senior Leader, Regional Leadership Program- served as Co-President, Golf Team- Captain.