I provided expert industry insight and strategic advice to the peak body for the commercial radio industry.

Whilst working at Audible Australia, I was responsible for developing original audio content and podcasts in the comedy, sport and wellbeing verticals. My main focus was on creating compelling and engaging audio concepts that would captivate audiences and drive subscriber retention. Collaborating closely with content creators, writers and talent, I utilised my expertise in storytelling and narrative development to develop high-quality audio productions.

I provided expert guidance and actionable strategies to broadcasters, independent podcasters, digital media companies and organisations such as Audible, Nine Radio, Commercial Radio & Audio Australia, Mushroom Music and World Vision. Working closely with clients and collaborating to understand their unique needs and goals, tailoring solutions and recommendations that maximise the impact and effectiveness of their audio content. I remain vigilant about industry trends, new technologies… Show more I provided expert guidance and actionable strategies to broadcasters, independent podcasters, digital media companies and organisations such as Audible, Nine Radio, Commercial Radio & Audio Australia, Mushroom Music and World Vision. Working closely with clients and collaborating to understand their unique needs and goals, tailoring solutions and recommendations that maximise the impact and effectiveness of their audio content. I remain vigilant about industry trends, new technologies and emerging platforms, continuously adapting strategies to leverage opportunities and maintain a competitive edge in the evolving audio content landscape. Show less

As the Head of Digital Sport at LISTNR, I was responsible for developing and executing SCA's digital sport strategy. This involved aligning our efforts with the overall goals and objectives of the organisation. I oversaw the management and curation of radio and digital sport content, including live streaming, podcasts and on-demand videos, with the aim of enhancing user engagement and driving audience growth.

During my tenure as the Head of Content at Southern Cross Austereo, I provided strategic leadership and editorial direction to a diverse team of 14 direct reports and over 120 indirect reports across 48 business units in the Triple M network. I oversaw the development and execution of audio content strategies across various platforms, including radio, podcasts and digital streaming. Working closely with content producers, talent and creative teams, I ensured the delivery of high-quality and… Show more During my tenure as the Head of Content at Southern Cross Austereo, I provided strategic leadership and editorial direction to a diverse team of 14 direct reports and over 120 indirect reports across 48 business units in the Triple M network. I oversaw the development and execution of audio content strategies across various platforms, including radio, podcasts and digital streaming. Working closely with content producers, talent and creative teams, I ensured the delivery of high-quality and engaging audio content that resonated with our target audiences and aligned with our brand objectives. Show less

During my tenure as Group Content Director - Regional at Southern Cross Austereo, I played a pivotal role in orchestrating the alignment of regional and metro processes. I fostered a unified vision among a team of 120+ staff members through effective leadership, executive development and transparent communication. By providing guidance and support, I ensured a clear understanding of collective objectives and individual contributions, resulting in the successful management of change.

As Content Director at Southern Cross Austereo, I successfully oversaw and directed a team of 32 individuals, including high-profile performers, content producers, audio producers and digital leads. It was my responsibility to ensure efficient workflow and effective collaboration among team members. Utilising audience research data, I gained valuable insights into consumer preferences and behaviors, enabling informed decision-making for product enhancements and content development. By… Show more As Content Director at Southern Cross Austereo, I successfully oversaw and directed a team of 32 individuals, including high-profile performers, content producers, audio producers and digital leads. It was my responsibility to ensure efficient workflow and effective collaboration among team members. Utilising audience research data, I gained valuable insights into consumer preferences and behaviors, enabling informed decision-making for product enhancements and content development. By implementing these insights, I was able to optimise our content creation processes, resulting in improved efficiency and higher quality deliverables. I also collaborated with cross-functional teams to identify and capitalise on emerging trends and technologies, ensuring that Southern Cross Austereo remained at the forefront of the industry.Throughout my tenure, I remained dedicated to driving the success of Southern Cross Austereo by managing a diverse team, leveraging audience insights and optimising content creation processes. By fostering a supportive work environment and staying ahead of industry trends, I was able to contribute to the organisation's overall growth and maintain its position as a leader in the media industry. Show less