Michael Gardiner Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Western Regional Director- managing California, Washington, Arizona, Nevada, New Mexico, and Utah

Southern California

Greater Los Angeles Area

• Supervised, managed and facilitated job responsibilities to five sales consultants while simultaneously generating new accounts, maintain existing accounts and addressing customer concerns• Responsible for staffing, staffing planning, conducting performance appraisals on direct reports, budgeting, ensuring compliance with training requirements, developing direct reports and controlling expenditures• Provided coaching and performance management to the sales consultants

Southern California, Nv, Az, Nm

• Executed strategic plan for all sales and marketing activities in Southern California, Arizona, Nevada, andNew Mexico• Responsible for the daily management, including case sales and goals, programming, sales incentives, new chain item presentations, and general sales meeting presentations at Southern Glazer's Wine & Spirits in all markets• Conducted monthly, quarterly, and yearly business reviews with upper level distributor management,presented brand updates and new product launches to the distributor sales force• Increased overall sales 10%+ year-over-year in Southwest; grew Southern California market by 25% in 2016• Worked directly with key On and Off Premise customers and maintained direct contact with key accounts in marketplace

• Developed, implemented and executed sales presentations to secure sales and distribution in local market accounts

Santa Rosa, California

• Managed day-to-day operations with Cellar Master for a facility that produces 20,000 cases of ultra premium single vineyard Pinot Noir wine per year• Gained in-depth knowledge of industry sales trends and inventory management for mid-size wineries• Sold and promoted wines through educational training and release parties for wine club members

Hawkes Bay, New Zealand

• Gained knowledge of sales, marketing, and production logistics for international distribution for New Zealand’s most acclaimed wines• Expanded understanding of international wine varietals, regions, and winemaking styles• Created new standard of operating procedures to improve efficiency throughout facility

Moraga, California

Sales and Marketing• Launched Parkmon Private tasting events and pourings for retail and restaurant sectors • Increased client base by 50% through advertising and marketing projectsIncreased Gross Profit for three consecutive years• Created marketing materials for placement in retail wine shops throughout Bay Area Managed inventory and tax documents for quarterly and year-end reviewProduction:• Contributed to 300% increase in winery production over a four year period• Gained extensive knowledge of the art and science of winemaking from head winemaker• Trained cellar crew for the winery, planned and organized picking decisions for harvest dates for fifteen different vineyards, monitored fermentation cycles, maintained all winery equipment, performed monthly barrel toppings