Michael Giraldi Email & Phone Number

New York, New York, United States

- Identify, plan, and drive strategic B2C marketing initiatives within the digital sports space to generate leads, app downloads, and sign ups using methods like email automation, paid search, paid social, advertising, SEO, influencer marketing, and content marketing- Use data and analytics to drive excellence across paid media channels; design and develop reports and dashboards to analyze, forecast, track, and communicate key metrics.- Employ a data-informed approach to profitably scale customer acquisition by cultivating disciplined A/B testing across audience, channel, and messaging- Design processes and present strategy, performance, and areas for optimization to clients in a clear and actionable way- Responsible for budget allocations that enable full funnel performance marketing strategies- Acts as the client advocate to ensure that client goals are met throughout the duration of an engagement from planning to strategy to execution.- Oversees and drives the quality standard of client communications and coordination of projects at HPL Digital Sport- Act as an industry thought leader, bringing new and emerging ideas and capabilities to the team, and staying on the pulse of innovation and trends- Play a key role in new business opportunities and growth areas within specific clients

- Oversees all sports promotions and marketing campaigns- Drives key initiatives to build brand loyalty and expand customer base- Generates partnerships to increase brand exposure- Works alongside the content team to keep offers current- Develops future promotional strategies using various tools and platforms

United States

- Major role in opening Caesars first Sportbooks in New Jersey- Analyze and Verify Harrah’s and Bally’s Sportsbook OPS- Talent Acquisition- Hire/Train all new employees to software and the understanding of Sports Betting- Supervise Sportsbook writers Bet/Payout transactions- Maintain accountability of vault & work with “Heavy Action” Players Daily- Collaborate with Vegas HUB daily- Proficient with SG Digital Software - Adept in Multiple Customer Programs: Title 31, CMS, Don Best- MCE New Jersey State Key License

Wyomissig, Pa

- Performed in-depth Marketing Analysis’ searching web for Revenues (Slot & Table Games)- Proficient in Data Analysis Programs such as Guru, Cognos and Tableau- Organized and Studied companies financial and Marquee Rewards Program- Social Media Buyer Manager- researched ads use through Facebook; looked at Budgets and Link Clicks (gathered CPM, CTR, CPC Data)