Michael Grimes Email & Phone Number

New York, Ny, Us

New York, United States

Oversee digital strategy and execution for PIX11 O&O properties and partner sites. - Built CTV/ streaming GTM strategy designed to impact SMB and mid-level direct new business accounts.Responsible for creating AE budgets and strategic growth plans across all pix11 properties.Lead a team of AE’s and associates across traditional & developmental sales for Pix11 .

Greater New York City Area

Lead a team of multi-platform sales executives utilizing the the full Disney media portfolio (Hulu, ESPN, ABC, Disney+, Nat Geo) to provide custom solutions to new/ existing partners. Drive teams full understanding of the Disney media portfolio, including our targeting capabilities, content offerings, and advertising capabilities. Effectively drive new digital sales across Hulu/ ESPN+/ Disney+/ ABC News properties by leveraging the addressable capabilities of the platforms to deliver highly targeted ads to specific audience segments. Partnerships include streaming video (OTT/CTV) and interactive ad units.Customized go-to-market strategy to target client categories to adopt a consultative selling approach designed to understand specific needs, preferences, and challenges with each brand.Convert direct guaranteed digital campaigns to programmatic / Self Serve platforms (Hulu Ad Manager).

Led strategic sales and marketing initiatives targeting fortune 500 companies. Forged relationships with clients and agencies to drive new business opportunities executing all aspects of the BD pipeline - including account prospecting, account management, account acquisition, executive overviews, needs assessments, proposal generation, and contract negotiations.Successfully developed Fortune 500 client partnerships utilizing the Disney tent pole events (The Oscars, NBA Finals, CMA Awards, New Years Rockin' Eve). Strategic Partnerships included program integrations, social extensions and creation of custom content.

Greater New York City Area

Successfully drove sales across CBS tent pole properties including The Super Bowl, US Open, SEC Football, The Grammy Awards and NCAA March Madness.Media Director for Westinghouse Electronics - leading strategic allocation of their media budgets across television, audio, OOH and digital properties. Drove growth and awareness for "dormant" brand by aligning media campaigns with retail strategies.

Collaborated with Account Directors to maintain current partnership for clients including BMW, Comcast, Mercedes Benz, Chase and Pfizer.