Michael Harrison Email & Phone Number

Wisconsin, United States

Sun Prairie, Wisconsin, United States

Develop, implement and maintain marketing plan, brand guidelines, social media updates, website content development, blogging, e-mail marketing, publications, events and other strategies.

Madison, Wisconsin Area

- Designed, created, and managed all graphics and content of The Hot Rod Company. Website features Google™ page rank 5 from 10 possible points.- Created marketing plan and maintained successful Blog, bi-weekly email campaigns and Social Media campaigns for www.thehotrodcompany.com- Designed custom ASP.NET cart system with a MS SQL backend.- Shipped thousands of orders to Europe, Australia, New Zealand, Japan, Brazil and USA.

Madison, Wi

Project Leadership and Management* Participates in discovery and start-up project meetings as needed* Leads kick off meetings and regular client project team meetings* Partners with team members to set expectations on assignments, timelines, and deliverables.* Estimates, schedules, and manages projects day to day* Regular status reporting on milestones and delivery date changes to leadership* Documents and routes changes, edits, and approvals and ensures appropriate adjustments are incorporated into project timelines* Escalates resource availability concerns and bottlenecks to capacity planning and communicates to stakeholders as needed* Troubleshoots issues and pursues project delays when a project is at risk to identify solutions and remove blockers* Manages activities in project management software* Communicates regularly with stakeholders to ensure awareness and transparencyClient Support* Serves as the primary point of contact (internal and external) for active projects* Communicates directly with assigned client groups to get feedback, share project details, and understand challenges* Documents client correspondence and routes tocreative team* Coordinates with the client and Print Services Center to facilitate delivery of project workCampaign Management and Coordination* Gathers and organizes project collateral to ensure efficient execution* Proofs layouts to ensure branding and changeshave been applied, client preferences are considered, and it meets quality standards* Oversees version control protocol and ensures materials are current* Schedules and coordinates delivery of final materials

Jefferson, Wi

- Create and managed Google AdWord account consisting of 5200 keywords, 34 ad groups and 26 campaigns. Reduced ad spends without reducing audience acquisition. Implemented Product Listing Ads with Google Merchant Center.- Managed written and visual creative social media posts on Facebook, Twitter, Pinterest, Google + and website blog.- Responsible for social audience website acquisition increase of 4% in a three month period.- Managed customer reviews, comments, and questions received through Facebook, Yotpo, YouTube channel, Pinterest and Twitter - Responsible for 46% increase in website traffic within a four month timeframe.- Created and maintained digital marketing, SEO and PPC plans based on company goals and resources- Implement testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, email marketing and audience segmentation.