Michael Hatch Email & Phone Number

Melbourne, Australia

Sydney

Marketing communications lead for Newcastle, South Australia & Tasmania. • Brief and project manage internal stakeholders to plan and deploy divisional communications • Brief in-house creative team on design requirements • Website changes and updates & Exact Target and Sales Force CMS • Manage division sponsorship agreements, liaising with sponsors • Provide strategy and communication recommendations for divisional comms based on campaign objectives • Weekly progress reporting and updates for general managers • Work with campaigns team to ensure consistent brand and tone of voice across all communications and ensure all brands (Chartered, EngInsure, EngExec, AEEA) are communicated correctly. • Manage social media schedule for divisional based communications • Ad-hoc Indesign projects • Liaising with conference and events team for advertising and support • Building eDMs via Exact Target, copy writing, weekly state based event alert communications • Relationship building & management

Sydney, Australia

The CEO Institute was established to help business leaders like you connect with your peers and share your skills, insight, and experience.Key Responsibilities:• Marketing project lead on strategy and execution of digital campaign and advertising program including social, digital, eDMs and event invitations• Briefed and project managed the internal marketing team to plan and deploy digital media• Optimised the conversion process in lead up to event, cost per impressions and cost per click improved via specific targeting• Briefed in-house creative team on the development of copy, eDM layout, invite and images• Setup temporary landing page to track signups• Managed event booth design including liaising with technology providers for VR and AI equipment rental for demonstrations• Managed guest list and invitation RSVPs, setup landing page and tracked signups• Provide strategy and budget recommendations for digital channels based on campaign objectives inline with online industry advertising guidelines and best practices• Quoted and tracked marketing and advertising budget to ensure the digital campaign met budgets and ROI goals• Weekly progress reporting and updates on budgets for the executive board• Led site visits and pre-event meetings to discuss the flow and overview of the event and identify any areas of concern• Worked with communications team to ensure consistent brand and tone of voice across all communications and ensured all set ups and activities were executed in a timely manner• Managed social media schedule and live tweeting throughout the campaign and day of the event• Drafted briefing documents for key speakers and hosts• Provided project wrap report with key learnings

Sydney, Australia - Global

Key Responsibilities:• Writing EDM communications• Liaising with casino operators (Leo Vegas, Golden Nugget, Ladbrokes, William Hill) – managing projects and requests, briefing creative team on ad-hoc projects• Supporting global offices in Sweden, Malta, UK, Canada and United States• Managing campaigns and company communications• Social Media management and content creation• Help managing release schedule of upcoming games in-house and third party• Liaising with third party providers for marketing requirements and needs• Managing product content and marketing for trade shows (G2E & iCE)• Liaising with IP holders for games and marketing content

Sydney, Australia

Loan Market is a mortgage and finance broking franchisor servicing Australia and New Zealand.Key Responsibilities:• Supporting broker marketing – designing marketing collateral, developing local area campaigns and developing strategy• Liaising with designers – briefing web and print collateral, car signage, banners, event materials• Brand management and development• Developing local area marketing strategies and creation of local area hubs – liaising with PR, Marketing and external stakeholders to develop ideas and campaign credentials• Supporting corporate events and training new brokers• Coordinating & Developing national marketing campaigns• CMS & Salesforce administration

Sydney, Australia

Key Responsibilities• Reporting directly to the Director, project manage and execute weekly deliverables under retainer for client WIPs, lead on client updates• Customer experience support - responsible for supporting the Director in journey mapping new products to ensure digital and retail experiences were aligned in order to maximise UX efficiencies. This included conducting competitor analysis, user testing and providing recommendations to the client• Lead and key point of contact for daily communications between client's stores nationally• Lead and sign-off on all mar-comms across client's marketing and social channels including:- PR: Lead contact for PR agency including tracking KPIs and coverage, responsible for ensuring key messaging was aligned and approved, updating client on weekly activity.- SOCIAL: Lead contact for social media agency, responsible for briefing key messaging and engagement, analysing and providing feedback on customer questionnaires and enquiries.- DIGITAL (eDM) + MARKETING COLLATERAL: Liaison between the client and creative agency, responsible for tracking and executing all deliverables to project timelines and ensuring brand guidelines were adhered to.- LAUNCH COMMUNICATIONS: Responsible for managing the successful development of launch documentation, creative, as well as social strategy for client's new facilities.

Sydney, Australia

Slapweh Skate Co. is an up and coming Australian skateboard label creating limited run clothing and hardware.Key Responsibilities:• Develop branding guidelines in-line with launch creative• Social media strategy and execution • Product and partnership development• Copywriting for collateral and web contentKey Achievements• Increased social media connections with a competition• Helped in obtaining a skateboard manufacturer who provides quality skateboards• Stocked in three stores in New South Wales

St Leonards

• Responsible for developing weekly ROI reports• Key point of contact and liaison between state team leaders• Preparing and presenting project presentations• Provide support to the client services/customer service units to ensure client satisfaction • Ensuring brand guidelines were adhered to• Responsible for preparing and delivering briefing documents for visual merchandisers

Sydney, Australia

Let’s Move Australia are a organisation that helps treat children with learning difficulties through exercises rather than medication.Key Responsibilities:• Responsible for writing, reviewing and editing marketing material as well as coordination of social media activities. I was responsible for working collaboratively with staff from across the organisation to ensure messaging was aligned and key business objectives were met.• Delivering weekly social media reports• Support in the development of media materials and assets, including liaising with media outlets • Assisting the marketing team in strategy ideation, as well as implementing marketing strategies to achieve set KPIs

Sydney, Australia

Content CreationCommunication with artists, record labels and managementInterviewing ArtistsSocial Media Posts