Marketing Associate, Production Manager
Herman'S Boy, Inc.
Rockford, Mi
As the store's Marketing Associate, I oversee all advertising campaigns, working with the general manager and owner on goals, targets, and our message. I work with print, radio, television, and internet media; operate and oversee the company's Facebook page (3,000+ fans), as well as the company's website; plan and manage special events and promotions; and work with five different departments on store layout, displays, and sampling products. I also work with the departments on product launches, including packaging, labeling, placement within the store, and promotion. My responsibilities also include overseeing a staff of 6-10 retail employees, with an emphasis on pushing sales and passing information on to customers.