Michael Henry Email & Phone Number

Tampa And Ireland

6740 Shady Oak Road, Eden Praire, Mn, 55344

Eastern Home Shopping, Taipei, Taiwan

Milan, Italy

• Member of senior management team establishing QVC as the #1 Shopping Channel in the Italian Market (launch, Oct 2010). • Developed and Led the Merchandising, Planning and Programming teams generating strong annual sales increases.• Curated a robust and balanced assortment of International and Italian brands in all categories (Fashion, Jewelry, Home and Beauty) and develop a promotional and marketing support programs.• Developed airtime strategy to excite and attract new and exiting customers with a mix of fixed shows, special events, category and brand programs• Utilized Web, Social Media and PR to create innovative call to action New Name and Sales generating actions• Drove profitability by optimal term negotiation, resource allocations, monitoring margin opportunities, inventory demand management and streamlining supply chain processes

Tampa/New York

Led the assessment, feasibility and eventual development of the “Sylvester Stallone” lifestyle brand. Conducted market, consumer perception and desirability studies, identified strong acceptability among 35 and under males in US, Europe and particularly strong in China. Developed multi category business plan and raised initial development financing. Secured best in class manufacture licensees and International trade partners. Lead all creative branding with creative agency and product development with manufactures.

Saint Petersburg, Florida

Recruited by HSN to re-stage Beauty. Repositioned the category from primarily a mass position to a comprehensive beauty service destination, recrutied many prestige brands: Sephora, Lancôme, Clarins, Benefit, Shisedo, Elizabeth Arden, Korres and fine fragrances. In recognition, HSN Awarded the Beauty Retailer of the Year by WWD in 2007 . Lead a cross functional team to enhance the beauty customer expereince and developed a vendor orientation program to increase supplier success rate and supply chain efficiency.

Recruited by L’Oreal for the newly created position Vice President Promotional Marketing Lancôme. • Developed and executed U.S. Marketing support program ($60 million budget ) to drive retail sales. • Areas of focus included all retail premiums and advertising, in store/special events, store visuals, make up artistry and co-marketing opportunities with external partners.• Repositioned all retail advertising and creative to dramatically increase emphasis on star product introductions and brand standards vs. the previous non-image enhancing promotion position.

New York, New York

Recruited to head up the U.S. marketing for YSL Beauté’s 8 brands in Makeup, Skincare and Fragrances, + $100 million in sales and +$20 million marketing budget. • Worked closely with retailers to customize marketing programs to reinforce the luxury positioning of Yves Saint Laurent and to drive sales. • Partnered with the design house in Paris to develop for the first time U.S. specific advertising concepts and support programs. • In 1997, in recognition for over achieving all budgets and enhancing the image of the brand, U.S. Creative was added to my responsibilities and I was promoted to an Executive Director reporting to the President of U.S. • Focused resources by eliminating non-performing and non-image enhancing stores discontinue promotions within the prestigious Skincare/Makeup segment.

New York, New York

Recruited by Coach to head up Mark Cross U.S. wholesale and Director of Stores for the 7 Mark Cross stores reporting to the General Manger. • Developed strategy to gain distribution for the re-launched Mark Cross brand. Opened 48 prestige doors vs. a goal of 30 and over achieved all shipping and retail goals.• Reversed negative Mark Cross store trend to a +20% by working with Supply Chain on optimal inventory flow, enhanced sales incentive and customer appreciation program, creative update of window program and Store manager’s community out reach program.

New York, New York

Directed 4 Regionals and 28 account executives covering 2/3 of the U.S. including 1200 department/specialty doors for Sanofi Beauté. Retail sales of +$40 million and managed a $3.2 million promotional budget. • Increased sales and profitability +10% byStandardizing procedures and formats for collecting, ROI analyzing and reporting retails, nets, inventory management, promotional spend/allocation and T&E. • New procedures dramatically improved sales, market share and lowered turnover by improving the efficiency of promotional planning and budgeting, quality of inventory, and freed up Account Executives to spend more time in stores generating sales.

New York, New York

Orchestrated the development and launch of all new brands for Sanofi Beauté including Geoffrey Beene, Perry Ellis and Oscar De La Renta fragrances. Directed the efforts for all internal functional areas (creative, finance and manufacturing) and outside suppliers (ad agency, bottle designer, market research and Fragrance house). In recognition for achievement promoted to Field Sales management position.

Houston, Texas

Responsible for all major Department, Specialty and National accounts for Elizabeth Arden in Texas. Managed 60 Counter managers, promotional staff of 6 planed and implemented product launches, promotions, in-store events, co-op advertising, inventory levels and education programs. Achieved consistent double digit increases and improved ranking in market and stores Promoted to a Marketing Manager in New York

New York, New York

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Science - Bs, Business Administration And Management, General