Michael Herr Email & Phone Number

 Corporate strategic leadership position designed to manage special projects for a limited or extended period of time. Projects include acquisitions, departmental vacancies/absences, corporate initiatives and roll-outs, and oversight of associate teams during transition within HEI Hotels and Resorts portfolio.  Implement and execute HEI Hotel and Resorts revenue management strategies and philosophies during task force assignments. Extensive knowledge of revenue management systems for multiple brands to ensure no lapse of revenue performance upon each assignment.  Exposure to multiple markets with luxury and upper upscale property management. Detailed market analytics with corporate weekly reporting measuring top line revenue performance. Task Force Assignments include assets in Miami, FL, Houston, TX, Dallas, TX, Denver, CO, and Manhattan, NY. Lead assignment with oversight of The Westin Grand Central New York growing market share in 2019 by 3.2% compared to 2018.

Austin, Texas Area

 Corporate position in Austin Cluster Revenue Office with oversight of the Starwood Assets including The Westin Austin Downtown, The Westin Austin at the Domain, and opening the new Aloft/Element Austin Downtown (July 2017) Execution of revenue generation strategy with White Lodging owned assets exceeding top line revenue goals 2016 - 2018 with Platinum status using White Lodging Scorecard Development of revenue management staff with assigned mentoring and training programs.  Intricate role with partnerships between sales and marketing disciplines to create and enhance future revenue opportunities. Development of proactive package and promotional schedule in conjunction with digital marketing teams.  Task Force Assignments include existing properties and new constructions in Milwaukee, WI, Teaneck, NJ, and Denver, CO.

Greater St. Louis Area

 Corporate position including oversight of the revenue management discipline for portfolio hotels located in Florida, Ohio, Texas, Wisconsin, Missouri, Illinois, Arkansas, and Oklahoma. Develop and execute sales/revenue strategies and motivate/lead team members to deliver higher revenues resulting in more productivity and profitability while maintaining exceptional service.  Property level focus including consultations with General Managers and Sales Managers to review and execute revenue strategies with weekly and monthly meetings enhancing the financial performance of each location.  Introduction, creation, implementation, and management of corporate forecasting tool. Consists of uniform forecasting tool for properties with a corporate merged forecast for the managing partners and corporate officers. Creation, implementation, and management of company displacement analysis tool that interacts with forecast tool to ensure the best profitable decisions are being made for the properties within the portfolio.  Creation, implementation and management of consolidated portfolio STR (Smith Travel Research) reporting tool for managing partners and corporate officers Co-creator of Midas Revenue Management Hire for program. Responsible for beta test property. Proficient in multi brand/multi property revenue management with systems knowledge including Starwood, IHG, and Hilton. Installation of Starwood’s TLPe system (Top Line Profit Enterprise) / ROS (Revenue Optimization System) in all Midas managed Starwood properties and installation of Hilton’s GRO system (Global Revenue Optimization) for all Midas managed Hilton properties.

Milwaukee, Wi

Directly responsible for Revenue Strategy for the Four Points Chicago Magnificent Mile, Westin Columbus Hotel, Hilton Madison Monona Terrace, and Sheraton Madison Hotel with achieving financial budget goals in years 2010 and 2011 and increasing Smith Travel Research Market IndexEstablish calendar/fiscal budgets and forecast for the four primary hotels in Room Revenue while being involved in overall analysis team creating proposed targets for company revenue goals and strategies while delivering profitable resultsResponsible for negotiating new online travel agencies and third party booking engines for property sales to increase top line revenue based on levels of margin and commission to increase overall profit Proficient in accounting software for forecasting and budgeting annual revenue and proposed expenses for calendar and fiscal models Ensuring that ROI results were profitable through any and all external marketing campaigns and expensed properly for accurate tracking for future marketing initiatives Systems expert for Revenue Management for Starwood and Hilton Systems utilizing TLPe (Top Line Profit Enterprise) and Hilton OnQ Systems to deliver profitable revenue consistently Corporate project manager for market segment migration for entire company portfolio. Create new market segments that were identical across company properties to align reporting and data collection for accurate revenue and profit calculations. Project completed 2012 Creation of Marcus RMH Program (Revenue Management for Hire)Corporate Support for Marcus Hotels and Report. Main focus with Sheraton Clayton Plaza, Hilton Garden Inn Houston, Hilton Minneapolis/Bloomington

Sheraton Clayton Plaza Hotel

Direct revenue strategy for the Sheraton Clayton Plaza Evaluate, analyze, and direct group business strategies for future dates in conjunction with the property Director of SalesEstablish transient rate thresholds and minimum acceptable group rates for property’s revenue strategy goal by creating and using booking pace tools and competitive analysis reportsForecast all room revenue segments based on market analysis and historical calculationsAssist and approve other hotel revenue forecasts to encompass a Total Hotel Revenue Management philosophy to gain maximum profitability through these revenue sourcesProperty Administrator for the hotel’s Revenue Management System (Starwood’s Top Line Profit Enterprise), as well as the liaison for the property management system (Galaxy/IPS)Executive Committee leadership responsibilities Approve all monthly commission invoices pertaining to room revenue to ensure accurate payments were sent through accounts payableDirect supervision of the Reservation Supervisor

Lodging Hospitality ManagementSt. Louis, MOJune 2004 – December 2007Revenue Director - Doubletree Hotel St. Louis at Westport, Hilton Garden Inn St. Louis/Chesterfield, Hilton Garden Inn St. Louis/O’Fallon, and Hampton Inn St. Louis at Forest ParkResponsible for transient and group inventory, rate maintenance and approval of negotiated ratesManaged group minimum rates though property sales system (OnQ), oversee all group blocks entered in the property management system, monitoring and updating forecast management systemPrimarily responsible for pricing and selling strategy, monthly and yearly forecasting, and budgeting for all room revenue segments, approving invoices and reviewing all daily accounting reports Responsible for analyzing booking pace, group pace, competitive rates and strategies, displacement reports, and market changesExtremely proficient in HILSTAR Reservations System, Hilton’s OnQ Rates and Inventory System, OnQ Property Management System, OnQ Revenue Management System, and OnQ Forecast Management SystemForecasted monthly and yearly for four properties simultaneously mentioned aboveInvolved in annual budgeting process, negotiated account pricing, weekly and monthly pricing strategy for limited service propertiesAttended monthly meetings with General Managers and Directors of Sales to review and improve current and future sales for all propertiesTask Force Member for the Marriott Pavilion St. Louis conversion which consisted of the training of 30 employees on the Hilton Property Management system as well as management training with all department heads to take full advantage of the abilities of the Hilton OnQ system.

Director of Sales - Hilton Garden Inn St. Louis/Chesterfield and Hampton Inn St. Louis at Forest ParkCreated and retained client relations for new property and maintained current relations with existing property. Managed Local Negotiated Accounts production and ratesManaged physical inventory, transient and group pricing decision, as well as all food and beverage selling strategy Qualified all sales calls and group leads through internal and external sourcesManaged all room and meeting sales by overseeing function space and room blocksPerformed pre-opening sales and revenue activities by establishing all marketing, sales and revenue strategies. Built proforma budgetDirectly responsible for accounts receivable, daily accounting reports, receivables aging, and profit and losses statement reviews in addition to monthly, quarterly, and annual reviews of these documents with internal audits performed by corporate headquartersManaged transient inventory, meeting space, group blocks and catering salesManaged staff for meeting space and group events Oversight of the food and beverage staff for catered events

Sheraton St. Louis City Center