Michael Herskowitz Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Craft compelling and actionable insights utilizing a variety of robust data sets toproactively inform media strategy• Work with internal teams and clients to understand campaign objectives and definemeasurement strategy• Create and deliver mid and post-campaign performance analyses; work with the salesteam to define and present upsell opportunities based on performance insights to key stakeholders• Managed relationships with third-party measurement partners to offer… Show more • Craft compelling and actionable insights utilizing a variety of robust data sets toproactively inform media strategy• Work with internal teams and clients to understand campaign objectives and definemeasurement strategy• Create and deliver mid and post-campaign performance analyses; work with the salesteam to define and present upsell opportunities based on performance insights to key stakeholders• Managed relationships with third-party measurement partners to offer relevant in market solutions to clients• Defined best practices and strategic insights based on the performance of campaigns across the Vistarplatform Show less

Los Angeles, California, United States

• Previously owned by AT&T I transitioned over to the media/ad sales side of the business. • Closely align and support the Client Partnership Sales team to help create demand and drive revenue growth for the WarnerMedia portfolio. I leveraged data, insights, and a deep understanding of our clients. • Develop sales and marketing presentations to differentiate WarnerMedia within the marketplace• Produce and communicate insights across the entire Ad Sales organization• Create… Show more • Previously owned by AT&T I transitioned over to the media/ad sales side of the business. • Closely align and support the Client Partnership Sales team to help create demand and drive revenue growth for the WarnerMedia portfolio. I leveraged data, insights, and a deep understanding of our clients. • Develop sales and marketing presentations to differentiate WarnerMedia within the marketplace• Produce and communicate insights across the entire Ad Sales organization• Create client driven narratives to desired target audiences by category• Identify and qualify brand targets for IP and content partnership opportunities around key tentpoles• Generate category and client insights across 15 category verticals Show less

Los Angeles, California, United States

• Wireless business solutions specialist with focus on selling smartphones, tablets and fleet management devices to companies primarily in the Greater Los Angeles Area

Chicago, Illinois, United States

• Wireless business solutions specialist with focus on selling smartphones, tablets and fleet management devices to companies primarily in the Greater Chicago Area• Prospected leads using CRM tools, Salesforce and Dun & Bradstreet to develop book of business and sales relationships• Coordinate with C-Level executives to design custom solutions for companies with complex wireless operations• Quote, propose, drive and close wireless solutions to new and existing AT&T Business… Show more • Wireless business solutions specialist with focus on selling smartphones, tablets and fleet management devices to companies primarily in the Greater Chicago Area• Prospected leads using CRM tools, Salesforce and Dun & Bradstreet to develop book of business and sales relationships• Coordinate with C-Level executives to design custom solutions for companies with complex wireless operations• Quote, propose, drive and close wireless solutions to new and existing AT&T Business customers• Participated in AT&T Smart City Think Tank Challenge. Presented to an executive panel on ways to incorporate IoT solutions to help cities become smarter Show less

Dallas, Texas, United States

• Achieved 117% quota attainment using cold/warm calling and email• Achieved top quartile of quota attainment amongst all program participants• Averaged 50+ cold calls a day• Sold integrated wireline and wireless business solutions • Prospected leads using ZoomInfo and Salesforce• Received team MVP award upon completion of the program

Charleston, South Carolina

• Work with team members to develop and understand digital marketing strategies that will meet client objectives• Develop benchmarking and competitive analysis reports• Conduct independent research, including keyword development• Utilize media research tools and resources to aid in campaign development

Greater New York City Area

• Revamped marketing materials for several markets (formulation of copy, photo editing, and layout design• Customized demographic look-books for Account Executives based on different prospects • Educated the company about New York campaigns to spread awareness of emerging categories• Managed and uploaded total redesign of marketing materials for companywide use• Collaborated with national and local sales to produce category decks for prospecting clients• Researched and… Show more • Revamped marketing materials for several markets (formulation of copy, photo editing, and layout design• Customized demographic look-books for Account Executives based on different prospects • Educated the company about New York campaigns to spread awareness of emerging categories• Managed and uploaded total redesign of marketing materials for companywide use• Collaborated with national and local sales to produce category decks for prospecting clients• Researched and summarized key points about the out of home industry for weekly national newsletter Show less

Charleston, South Carolina

• Work with Athletic Department staff on developing marketing initiatives and marketing programs to promote school teams, children’s club activities, and in‐game promotions• Managed and produced content for numerous social media platforms focused on College ofCharleston Athletics• Other responsibilities include inventory control and data entry

Greater New York City Area

• Produced title reports for various residential and commercial properties under contract for purchase• Used Excel, Word, TACS and Power Point to file Deeds and Mortgages• Provided additional support services as needed

Bachelor'S Degree, Marketing

Activities and Societies: Pi Kappa Phi Fraternity

Marketing, International Marketing

Course work focused on: European Business Strategies, Digital Media in Marketing, International Marketing/Branding and Consumer Behavior