Stephanie Klemperer Email & Phone Number

Led the development and distribution of customer-focused content across a variety of channels, including thought leadership & SEO, email marketing, direct mail, social media platforms, video, and events, contributing to $8 million in marketing-generated revenue.Led and coordinated a team of 6 digital marketers, including 3 direct reports specialized in branding, content strategy, SEO/SEM, design, and social media marketing.Developed marketing strategies based on sales priorities… Show more Led the development and distribution of customer-focused content across a variety of channels, including thought leadership & SEO, email marketing, direct mail, social media platforms, video, and events, contributing to $8 million in marketing-generated revenue.Led and coordinated a team of 6 digital marketers, including 3 direct reports specialized in branding, content strategy, SEO/SEM, design, and social media marketing.Developed marketing strategies based on sales priorities + go-to-market (GTM) strategies, including content, advertising, landing pages, email, and automation. Oversaw paid social strategy on LinkedIn, managing quarterly budget of $50k to successfully launch 25+ vertical campaigns focused on building awareness, demand, and pipeline in key areas of business growth. Oversaw email marketing initiatives within HubSpot CRM, managing contact lists, building automation, creating captivating emails, and analyzing performance to achieve open rates of over 25% and a 60% surge in newsletter subscriptions. Collaborated with sales teams to launch company’s first ABM advertising program by creating highly personalized ads, journeys, and content that targeted top strategic accounts to drive new business growth and promote customer cross-sell and retention.Executed the redesign and domain migration of Tandym Group’s resource center to improve SEO, searchability, and functional use of Tandym’s content. Achieved a 374% increase in website impressions and a 228% increase in website clicks.Implemented company-wide rebrand built around a new company name, including coordination with vendors, new website and marketing materials, internal and external messaging, internal communication coaching, and organic and paid social media strategy. Show less

Executed and delivered a variety of strategic content documentation for 7-person team, including audits, customer journey mapping, calendar planning, and content governance. Directed 4 content writers and provided editorial oversight of all copy across blogs, infographics, eBooks, videos, email, social media, sales content, and web pages, ensuring 100% consistency of voice and tone throughout all marketing assets. Pitched and launched content marketing campaigns to promote… Show more Executed and delivered a variety of strategic content documentation for 7-person team, including audits, customer journey mapping, calendar planning, and content governance. Directed 4 content writers and provided editorial oversight of all copy across blogs, infographics, eBooks, videos, email, social media, sales content, and web pages, ensuring 100% consistency of voice and tone throughout all marketing assets. Pitched and launched content marketing campaigns to promote newly published eBooks and infographics through targeted email, paid social campaigns, and other lead generation tactics, resulting in 5,000+ downloads. Led cross-functional alignment between marketing and sales to ensure content was aligned with customer journey, facilitate content with subject matter experts, and drive content platform adoption across internal stakeholders. Developed 100+ pages of website content to bolster branding, optimize SEO, drive lead generation, and enhance UX.Led the marketing direction for ATS implementation (Bullhorn) by establishing best practices in business operations, training for 300+ staff members, and conversion tracking to increase efficiency across 8 departments and better track job board ROI. Show less

Created top of funnel marketing assets like eBooks, blogs, and infographics to inform key audiences, build trust, and generate leads in B2B and B2C markets. Strategized, developed, and managed paid social media strategy on LinkedIn to bolster lead generation efforts. Led media outreach by writing press releases, developing relationships with trade publications, identifying thought leaders for PR opportunities, and acting as the liaison with PR firm. Managed contracts… Show more Created top of funnel marketing assets like eBooks, blogs, and infographics to inform key audiences, build trust, and generate leads in B2B and B2C markets. Strategized, developed, and managed paid social media strategy on LinkedIn to bolster lead generation efforts. Led media outreach by writing press releases, developing relationships with trade publications, identifying thought leaders for PR opportunities, and acting as the liaison with PR firm. Managed contracts and relationships with job board vendors by analyzing job board spend, application conversion data, and job placement data to measure ROI and make data-backed decisions on contract renewals. Show less

Developed company blog’s first content calendar with attention to SEO and keyword research, increasing the publication output from 1 article/month to 3 articles/week and helping drive unique visitors up by 106%. Assisted with company’s inaugural email marketing initiative by overseeing content strategy for 5 newsletters and collaborating with sales and recruiting teams to ensure all initiatives aligned.Managed company’s Facebook, Twitter, and LinkedIn accounts, including… Show more Developed company blog’s first content calendar with attention to SEO and keyword research, increasing the publication output from 1 article/month to 3 articles/week and helping drive unique visitors up by 106%. Assisted with company’s inaugural email marketing initiative by overseeing content strategy for 5 newsletters and collaborating with sales and recruiting teams to ensure all initiatives aligned.Managed company’s Facebook, Twitter, and LinkedIn accounts, including analyzing and reporting on social media presence, engagement, and effectiveness on all platforms.Oversaw company job board for client job postings and managed two copywriters to increase application conversion rates. Organized and executed company representation in trade shows, conferences, and events to generate leads and increase brand awareness across key areas of growth for the business. Show less

Greater New York City Area

Muhlenberg College

Managed publicity for the Senior Survey. Oversaw incentive prizes for the survey respondents, coordinated the survey administration to class of 2012, and represented the office at the Senior Fair. Generated a survey response rate of 54%. Assisted with various research projects regarding policy and core curriculum changes.

Planned 3 events for the chapter, including one multicultural event, which required 80% attendance. Secured rooms, coordinated the set up, ordered food, balanced a budget of $500, managed 8-10 committee members and publicized the events to the Chapter.

Responsible for maintaining records of every committee by meeting with each committee director and Vice President weekly, emailing sisters abroad to keep them informed on activities at school and writing letters to parents concerning the semester.

Greater New York City Area

Updated their CRM database (LexisNexis InterAction) of clients and prospects; proofread and prepared various brochures and newsletters for internal and external distribution

Bachelor Of Arts (B.A.), Business Administration

Activities and Societies: Service Learning Club, Student Have a Real Effect, Hunger and Homeless Awareness Week, Phi Sigma Sigma

Education record