Michael Higgins Email & Phone Number

Ponte Vedra Beach, Florida, United States

Daytona Beach, Florida, United States

Orlando, Florida, United States

• Built and maintained strong relationships with sports teams, coaches, and athletic departments to understand their unique equipment and apparel needs. Provided personalized product recommendations and solutions to drive sales and exceed customer expectations• Offered expert consultation to clients, helping them select the most suitable gear for their team's performance, budget, and branding requirements• Developed and executed effective sales strategies, including cold calling, product presentations, and attending industry events, to expand the customer base and drive revenue growth for sports team equipment and apparel

Gainesville, Florida, United States

• Appointed by the Student Body President to serve as a leading member of the Executive Branch of UF Student Government• Led a team of 50 staff members while efficiently managing agency operations, including marketing, promotions, public relations, and staff supervision• Facilitated direct communication with talent agents, artist tour managers, and production companies to strategize and successfully orchestrate dynamic live entertainment events at UF• Coordinated the execution of 3 live concert events on UF’s campus totaling a budget of $925,000 with 12,000+ tickets sold

Gainesville, Florida, United States

• Managed a budget of $1.725 million concerning the productions agency of UF’s Student Government• Spearheaded direct negotiations with performing artists and agents, securing exclusive deals for hosting impactful concerts at the University of Florida campus• Proficiently managed payment approvals and accurate record-keeping for artists, venue owners, and contracted vendors across diverse concerts and performances

Gainesville, Florida, United States

Orlando, Florida, United States

- Worked directly with the digital operations teams daily to execute various projects relating to the goals of each business underneath the NBC Sports Next umbrella (GolfPass, GolfNow, SportsEngine, GoMotion, TeamUnify, etc.)- Collaborated with marketing managers, creative teams, and email teams on the strategy, segmentation, and optimization of several mobile, email, and social advertising campaigns on a daily basis- Learned and utilized programs such as WordPress, Google Paid Search, Google Analytics, Salesforce Marketing Cloud, and Litmus.- Sat in on various meetings with different business entities and was able to gain valuable experience on SEO, PPC, and B2B/B2C marketing strategiesMetrics:• Constructed 499 webpages on GolfNow and TeeOff to promote Golf Destinations across the United States: led to over 13,000+ new impressions after two weeks• Led 7 Google Paid Search campaigns promoting PGA Golf Events as well as GolfPass and Peacock: drove 147+ conversions over 4 weeks• Posted on GolfPass YouTube account to promote Daily Video Tips: Reached yearly subscriber goal 4 months early, drove over 1.5 million impressions, contributed to $5,500+ in surplus ad revenue for GolfPass

Gainesville, Florida, United States

Served as an Ambassador for the University Athletic Association during home baseball, football, and basketball games, incorporating interpersonal skills and teamwork to ensure a pleasant experience for all fans attending games.

Gainesville, Florida, United States

• Commanded the implementation and activation of game-day promotions at home athletic events, including set up, in-game execution, and post-game tear down.• Collaborated with corporate partners to optimize and strengthen ongoing and prospective alliances with UF Athletics• Provided administrative support to the Marketing and Promotions team, streamlining office operations and enhancing efficiency, which encompassed customer service calls, coordinating the creation and dissemination of promotional materials for diverse sports teams, and managing data entry through spreadsheet generation

Orlando, Florida, United States

• Supplied comprehensive support and exceptional hospitality services for the University of Kentucky Football Team throughout their stay in Orlando, Florida, while preparing for the VRBO Citrus Bowl on New Year's Day 2022• Oversaw all aspects of guest experience and accommodation for the UK Football team, staff, and personnel• Managed and supervised daily operations of three hospitality suites, catering to Players, Families, and VIPs, while maintaining coordination with the coaching staff to ensure smooth scheduling and accommodations

Annapolis, Maryland, United States

• Worked directly with CEO daily in order to plan for and accomplish goals concerning the company’s business model• Ordered, inventoried, and distributed over 1000 championship hats and 65 awards for four separate tournaments• Communicated, ordered, and received merchandise from sponsors such as Gatorade and Under Armor for distribution at events, over 5000 items distributed over 20 different sites• Sat in on weekly administration meetings in order to learn what it takes to run and plan a successful large-scale event occurring over several days.• Assisted with promoting tournaments on social media platforms such as Instagram, Twitter, and Facebook by planning out and using marketing campaigns to elevate the “HoganLax” brand• Prepped Site Director, Information, and Operations manual binders prior to each tournament, which serve as the on-site manual for event administration, contained “How To” instructions, “To Do” lists, schedules, contact lists, site-specific info, and much more; very critical to the daily success of each tournament• Utilized Microsoft Office programs such as Excel, PowerPoint, and Word daily• Experience as Operations Director: responsible for collecting and recording all game scores, as well as updating standings, keeping games on time, overseeing staff and their breaks, and ensuring all fields are set up with correct equipment• Experience as Information Director: responsible for answering all questions from players, parents, and coaches at a specific site; oversaw a staff of over 20 referees, vendors, and scorekeepers

Master Of Science - Ms, Sport And Fitness Administration/Management, 3.97 Gpa

Bachelor Of Science - Bs, Sport And Fitness Administration/Management, 3.82 Gpa

Activities and Societies: University of Florida Student Government; Theta Chi Fraternity; UF SPM Society; University Athletic Association.

High School Diploma

Activities and Societies: Baseball, Soccer, National Honor Society, Mu Alpha Theta, Spanish Honor Society, National Beta Club, Interact.