Michael Ho Email & Phone Number

Singapore

• Manage the development of prepaid portfolios, from product strategy, user testing and life-cycle management• Responsible for reporting and analysis on key drivers and product performance, coordinating with other internal departments to ensure data accuracy and robustness• Manage product related escalations on product behavior and waiver requests from Sales and Hotlines Customer care handling - 30 plus customer care issues weekly➢ Approval of ad-hoc registrations➢ Approval of prepaid line terminations➢ Approval of top up refunds➢ Approval of waiver requests of customer purchasesWeekly reporting/analysis on prepaid product performance➢ Used statistical methods to analyse data and generate reports through Power BI➢ Identified consumer patterns and trends in large data sets and provided actionable insights.➢ Presented findings in ppt slides to higher management USSD closure plan➢ Chaired meetings with teams such as sales, operations, and customer care to align on strategy➢ Weekly check-ins with IT teams to ensure all USSD mentioned are removed from all prepaid products➢ Weekly tracking of USSD revenue numbers to ensure effectiveness of our team's strategySanity testing (hiapp & heya)➢ Worked overnight shifts to ensure the app’s new features are proficient before release to customers➢ Analysed revenue/GA reports and presented data insights to higher management monthly

Singapore

• A steward of good data practices and assisting in the preparation of materials for channel updates, performance reviews, quarterly sharing decks• Support SMM with creation of quarterly performance reviews for both In-store Branding (ISB) and Rider Marketing (RM), liaised with and collected documentation from all 11 markets across APAC for best practice sharing• Coordinated with key business stakeholders in all APAC teams to understand how channels are activated in each market, supporting in the regional planning and sourcing end to endRider backpack replacement policy - Ensure riders hold the utmost brand visibility through high quality equipment (rider bags)➢ Target to achieved 80% adoption rate across all 11 APAC countries➢ Results: 110% QoQ improvement for riders opt-in and 100% policy adoption rate from local teams in Q2 ‘22

Singapore

• Analyse UOB's social media campaigns using SaaS platform Sprinklr for social listening to monitor and promote engagement with customers• Utilize editorial calendar on Google Sheets to plan, manage and implement UOB's social media content and campaigns• Coordinate with external agency partners to ensure images, videos and captions are prepared and deadlines are met for UOB's social media postsInternational Women’s Day:➢ Interviewed the founders of Bynd Artisan and Hot Tomato on their success during the pandemic➢ Drafted write-ups for UOB business feature articleEarth Day:➢ Worked with Park Royal Collection to create a video montage to feature their eco-friendly features

Bachelor Of Arts - Ba, Media And Communications, Politics And International Studies

Foundation Studies, 90%

Igcse

CCA - Tennis: > Captain of 'B' Division team (2014-2015) > Awarded player's player of the year (2013-2015)