Michael Hoffman Email & Phone Number

Cherry Hill, NJ, US

Bensalem, Pennsylvania, United States

• Plan, schedule and post engaging content on our social media platforms, ensuring timely responses and consistent brand messaging. (Hootsuite, Canva, Meta)
• Ensure our platform content on Facebook, YouTube, LinkedIn and Google Business Platform is updated, consistent and engaging.
• Run Targeted Ads on Social media channels to draw brand awareness resulting in quality leads.
• Actively engage with our online community; respond to comments, questions and messages in a timely manner; consistently look for sales opportunities.
• Identify growth opportunities and implement strategies to increase followership, engagement and overall brand visibility.
• Responsibility for all internal marketing functions, including but not limited to showroom development & presentation, collateral material replenishment and creation.

Cherry Hill, New Jersey, United States

• Through original interactive sports-themed content for consumers, built 135,000+ followers on Instagram for @Ballrsnation and 110,000 followers on TikTok, as well as 150,000 Subscribers on YouTube for @Nationisnow.
• Actively engage an average of 3 million sports fans and viewers weekly through public relations,original/innovative content, live streams, and direct messaging.
• Develops, writes, and curates content to inform and shape opinions.
• Led and mentored a team of six interns to create engaging basketball-themed content daily.

Princeton, New Jersey, United States

• Designed a pre-opening omnichannel marketing playbook, including defining the target audience, brand voice, and strategies around user-generated content, promotions, events, and measurement.
• Conducted market research and gained insights into key customer segments.
• Created a monthly content calendar to support pre- and post-launch campaigns.

Ewing, New Jersey, United States

• Redesigned and implemented the social media strategy, including developing tactics to increase brandawareness and improve user engagement through interactive content.
• Created, edited, scheduled, monitored, and responded to social media posts.
• Monitored social media industry and content trends to assist with the ideation of new content.

Ewing, New Jersey, United States

Recognized in College Basketball Times: https://www.collegebasketballtimes.com/post/tcnj-club-s-michael-hoffman-stands-tall

Ewing, New Jersey, United States

• Develop and execute social media strategy; create daily original content to drive awareness of college sports.
• Communicated daily with executives to provide a new perspective.

Briarcliff Manor, New York, United States

• Created content for Instagram and TikTok, tracked and reported analytics to Evolvez founders.
• Grew @collegejobs on TikTok from zero to over 8000+ followers in eight months.
• Grew the following of @collegeinternship on Instagram by over 60% in eight months.

Cherry Hill, New Jersey, United States

• Implemented interactive and creative ideas for social media content strategy across multiple platforms, resulting in increased brand awareness.
• Collaborated with marketing executives to develop innovative ideas designed to increase follower interaction.

Briarcliff Manor, New York, United States

• Generate sales and increase awareness utilizing social media platforms.
• Demonstrate interpersonal skills and sales acumen while encouraging people to make a purchase through face-to-face interactions.
• Efficiently utilized sales management and social media skills to generate the 3rd most sales among 70 ambassadors.

Briarcliff Manor, New York, United States

• Utilizing social media platforms, drive increased sports app downloads to increase awareness.
• Demonstrate interpersonal skills and sales acumen while encouraging the use of the sports app through face-to-face interactions.
• Generated the 2nd most downloads amongst 46 ambassadors.