Michael Hoye Email & Phone Number

County Cork, Ireland

County Cork, Ireland

Working as a Marketing Campaign Analyst providing technical and marketing support to the Customer Relationship Management team and other connected cross functional business units. Responsible for supporting assigned tasks and programs to enable the delivery of the customer contact plan. Responsible for providing technical expertise using marketing automation tools including Unica and SQL to develop segmented audiences and targeted list selections for executing in marketing campaigns… Show more Working as a Marketing Campaign Analyst providing technical and marketing support to the Customer Relationship Management team and other connected cross functional business units. Responsible for supporting assigned tasks and programs to enable the delivery of the customer contact plan. Responsible for providing technical expertise using marketing automation tools including Unica and SQL to develop segmented audiences and targeted list selections for executing in marketing campaigns, surveys, and other list generation and analysis needs that support the organizational objectives. Responsibilities include developing Unica flows, business intelligence, and leveraging SQL coding, and other data mining tasks to support monetizing our consumer databases, supporting the production and deployment of campaigns utilizing technical skills and CRM best practices. Engaging and managing projects with internal partners.Specific Tasks/ Duties:CLM and CVM Execution Support.Support the implementation, execution and analysis of marketing campaigns, including email, direct mail, outbound calling and other consumer touch points. Develop Unica campaign work flows and leverage SQL coding where needed to develop targeted segments, campaign list selections, quality controls, and reporting that targets the Virgin Media consumer databases. Show less

Dublin/Limerick

• Lead the Operations team who define, drive and implement the data component of marketing campaigns in accordance with CVM plans and Campaign Brief specifications.• Business owner of the technical systems such as Unica. Business contact with BI and IT to ensure processes and campaigns are optimised. Also responsible for managing updates and issues with systems or data to minimise business impact. • Develop and manage the campaigns schedule, ensuring the Consumer plans for cable &… Show more • Lead the Operations team who define, drive and implement the data component of marketing campaigns in accordance with CVM plans and Campaign Brief specifications.• Business owner of the technical systems such as Unica. Business contact with BI and IT to ensure processes and campaigns are optimised. Also responsible for managing updates and issues with systems or data to minimise business impact. • Develop and manage the campaigns schedule, ensuring the Consumer plans for cable & mobile are delivered on time and to specification.• Own the campaign briefing process and the future strategy for improving the management of briefs.• Own the decisioning logic for inbound and flowchart targeting for outbound activities which will include always on lifecycle and micro triggers.• Own and manage the production of reporting for campaign activities, including monthly reporting and ongoing feedback on campaign success. • Review proposed customer contact activity to provide feedback on the high-level targeting/eligibility rules, offer prioritisation, use of propensity models and channel selection based on knowledge of the customer base and previous outcomes and results.• Management of customer contact optimisation, including the maintenance of control groups & contact rules.• Ensure cross-functional cooperation and communication with all groups involved in the execution of the campaign (e.g. Brand and Marketing, external agencies, the call centre, etc)• Working with the IT Team and Unica Support Team to leverage the Unica campaign infrastructure, ensuring its utilised to its full potential for Outbound marketing.• Lead the drive and projects that move Virgin Media towards full automation and optimisation of our campaign management system.• Continuously look for improvements to the delivery process and lead the implementation of any process improvements.• Leverage best practice and capabilities across the group to deliver high quality campaign excellence. Show less

Cork, Ireland

Database Marketing Analyst / Campaign Analyst EMEA.RCI-Resort Condominiums International, Cork 2007–2020.-Technical owner of data for direct mail , email and SMS for RCI EMEA Product campaigns across weeks, points and clubs, including development, creation andproviding support maintenance through SAS, SQL Coding, IBM UNICA, SDL and MDW (Marketing Date Warehouse) tools.-Process Manager for Outbound Telemarketing campaigns(OBTM). -Responsible for provisioning of data… Show more Database Marketing Analyst / Campaign Analyst EMEA.RCI-Resort Condominiums International, Cork 2007–2020.-Technical owner of data for direct mail , email and SMS for RCI EMEA Product campaigns across weeks, points and clubs, including development, creation andproviding support maintenance through SAS, SQL Coding, IBM UNICA, SDL and MDW (Marketing Date Warehouse) tools.-Process Manager for Outbound Telemarketing campaigns(OBTM). -Responsible for provisioning of data solutions through flexibilityand agile processes.-Business partner between key stakeholders in the contact Centre-Site-wide campaign support including DBM team, datachecking, campaign planning-Solutions engineer for RCI hosted applications.Position: Real-time Operations AnalystRCI- Resort Condominiums International, Cork 2005-2007-Call Flow Manager for RCI EMEA-Inbound & Outbound queue management-Service Level adjustments – target 80%- 95%-Escalation management-Proactive on the job adjustment to maintain status quo of service levels-Scheduling management for employee daily updates-Outbound dialer Management-Monitor markets and agent activities Show less

Cork, Ireland