Michael Hurst Email & Phone Number

AXL WRGHT Bureau Of Design is a creative consultancy at the forefront of shaping brand experiences across a spectrum of disciplines. With over three decades of industry expertise, I specialize in experiential design, visual storytelling, store design, visual merchandising and brand strategy.My expertise spans architecture, interior design, boutique retail and big box business strategy, branding, graphic design, and manufacturing. From global corporations to small businesses, I've collaborated with a diverse range of clients, leveraging my experience to deliver impactful solutions.I believe in the power of considered, human-centered creative and design work to positively impact our world. Founded with a mission to help brands reimagine their businesses and reconnect with customers in this ever-evolving landscape.

Starch Creative is a full-service experiential design agency with offices in Newport Beach, CA, and Portland, OR. As a co-founder and creative lead, I guide an energetic team of creative problem solvers, innovative thinkers, builders, strategists, designers, and producers, all fueled by our shared passion for meaningful work.We specialize in transforming ideas into compelling stories, turning spaces into captivating destinations, and engaging spectators as active participants. Our expertise spans retail store design, pop-up retail and activation spaces, brand identity development and design, event ideation, design, and implementation, as well as strategic consulting.

Southern California

* Instrumental in shaping the brand's representation at both retail and wholesale accounts worldwide, ensuring a consistent and impactful portrayal of Vans, driving brand recognition and customer engagement across diverse markets.* Provided strategic direction for all in-store creative endeavors, including the design and execution of Vans retail stores, partner stores, and shop-in-shop concepts globally, incorporating visual storytelling and consumer journey optimization.* Established a robust global store design process, meticulously outlining each step necessary for planning and executing retail stores, from initial real estate evaluation to final store operations integration, with a focus on enhancing the brand's storytelling and immersive experience.

Los Angeles, California / Richmond, Virginia