As Vice President of Marketing and Communications, I lead all strategic efforts for omnichannel campaigns including Paid, Owned, Shared and Earned media. Last year, we exceeded the organization's goal for marketing qualified leads (MQLs) by 53%. I oversee media relations, including cultivation and management of GRP’s relationship with local, regional and national media. We also collaborate with third-party vendors including agency professionals, social media experts, business unit leaders, and… Show more As Vice President of Marketing and Communications, I lead all strategic efforts for omnichannel campaigns including Paid, Owned, Shared and Earned media. Last year, we exceeded the organization's goal for marketing qualified leads (MQLs) by 53%. I oversee media relations, including cultivation and management of GRP’s relationship with local, regional and national media. We also collaborate with third-party vendors including agency professionals, social media experts, business unit leaders, and external communication teams to drive conversion rates and lead generation. Our goal is to improve perception and consideration of Greater Richmond among site location professionals and corporate decision makers proven by third-party qualitative and quantitative surveys. My team collaborates with the business development team to understand priorities, identify and develop strategic marketing targets, improve presentation content and train for media interviews. Show less

As the Marketing & Communications Director for the Richmond Region's economic development organization, charged with attracting and retaining businesses. I was responsible for the Partnership's media relations, content creation and management, and "top-of-the-funnel" marketing initiatives.

By managing creative projects, such as video series and websites, I was responsible for everything that needed graphic, web and marketing support. Along with Richmond Region Tourism, we co-produced an award-winning $150,000 video series. I managed web-related projects with our vendor, resulting in 12 awards. I also developed award-winning B2B publications for marketing to target industries and international firms.

In this position, I designed presentations, electronic media and award-winning publications, including marketing materials and annual reports. I also negotiated contracts with vendors, saving the organization thousands of dollars in printing, telephone and internet service costs.

I started a creative services company to provide expertise to organizations outside of economic development. My video production clients have included Country Club of Virginia, Virginia Commonwealth University, St. Andrew's Episcopal School and Elk Hill.

As News Editor and copy desk chief for Charlottesville, Va.'s daily newspaper, I supervised the production of the daily news pages and developed, hired, coached and evaluated employees. I enforced newspaper’s design guides and AP style rules as well as coordinated departmental layout of special sections and large-scale projects.

After 6 months in the graphics department of Petersburg, Va.'s daily newspaper, I was recruited to the newsroom and juggled page design for daily, weekly, biweekly and monthly publications. I built and maintained print ads for two offsite products and created graphics, logos and maps as needed. I also facilitated the redesign of The Progress-Index and launched The Colonial Voice weekly newspaper. I was fortunate to design the front page on several 'big news' days, including the launch of the… Show more After 6 months in the graphics department of Petersburg, Va.'s daily newspaper, I was recruited to the newsroom and juggled page design for daily, weekly, biweekly and monthly publications. I built and maintained print ads for two offsite products and created graphics, logos and maps as needed. I also facilitated the redesign of The Progress-Index and launched The Colonial Voice weekly newspaper. I was fortunate to design the front page on several 'big news' days, including the launch of the Iraqi offensive and the New York City blackout. Show less

As an Art Department PA for "Hearts in Atlantis," I assisted the Graphic Artist with construction of props and set dressing, specifically reproducing period-piece photos and product packaging. I assisted draftsmen by surveying and measuring locations for set design.

On my first feature film production, I worked closely with the Art Director and Set Decorator to assure production design standards by purchasing, transporting and delivering fragile antiques to film locations.

As a part-time intern, I assembled media kits to promote the state's film locations by preparing property and set files for future film and commercial shoots. I also performed administrative tasks such as answering inbound phone calls from interested productions.