My role as CEO and executive advisor is to develop and execute strategic initiatives that drive profitable growth both organically and through acquisition. In addition to running and improving the operations of privately held and PE backed portfolio companies, I focus on building collaborative team based cultures that deliver industry leading returns to enhance shareholder value.
Spruce Ridge, Llc
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Chief Executive OfficerSpruce Ridge, Llc Jan 2005 - PresentCalifornia & WisconsinCEO and Founder of management consulting company responsible for supporting and running both privately held and private equity sponsored portfolio companies as CEO, operating advisor, and board member. Full P&L responsibility delivering profitable growth, operational improvements, new product vitality, strategic plan development and execution, and acquisition diligence and integration.
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Chief Executive OfficerParmount Global Surfaces Oct 2021 - Dec 2023Miami, FloridaCEO with full P&L responsibility for this $265M Platinum Equity portfolio company distributing premium tile and other hard surface floor coverings into both the residential and commercial channels. Accountable for both the Happy Floors branded residential business sold through over 6,000 independent dealers, as well as the Stone Source branded commercial business sold through 4,000 commercial contractors and 1,800 architecture and design firms. Responsible for diligence and post acquisition integration merging newly acquired Stone Source into Ceramic Technics doubling commercial revenue while delivering increased EBITDA and overall PGS enterprise value.
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PresidentFluidmaster, Inc Oct 2019 - Jun 2021San Juan Capistrano, CaliforniaPresident with full P&L responsibility for Fluidmaster's $315M global sales including manufacturing, distribution and commercial operations in North America, Europe, Great Britain, Australia and China delivering record sales and profitability. -
President - Outdoor Power EquipmentNelson Global Products Jan 2016 - Dec 2018Stoughton, WisconsinPresident with full P&L responsibility for NGP's Outdoor Power Equipment business unit, a Wind Point Partners private equity portfolio company. Responsible for four North American manufacturing plants including management of global operations in Mexico. Successfully acquired and integrated two strategic acquisitions (TSCO & GT/SILEX). -
Member Board Of DirectorsDesign Specialties, Llc 2016 - 2017Milwaukee, WisconsinTransitioned from President and CEO to board member positioning this Blackthorne Partners, LLC private equity portfolio company for sale.
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CeoDesign Specialties, Llc 2015 - 2016Milwaukee, WisconsinFull P&L responsibility for this market leading manufacturer of decorative fireplace doors, screens, and hearth accessories sold through specialty hearth dealers.
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Vice PresidentWesco Distribution 2014 - 2015Madison, WisconsinP&L responsibility for WESCO's Conney Safety Products business unit acquisition including ownership of strategic planning and execution driving double digit sales growth. -
Vice President, Global Marketing And International Business DevelopmentAriens Company 2013 - 2014Brillion, WisconsinP&L responsibility for international operations in Australia/New Zealand and Europe as well as shared P&L accountability for US operations for this manufacturer and distributor of outdoor power equipment. Managed global staff of 100 leading global marketing, product management, strategic planning, OEM parts, and national accounts including The Home Depot. -
Vice President And General Manager - CraftsmanSears Holdings Corporation 2011 - 2013Greater Chicago AreaFull P&L responsibility for this $1.2B 2,000 SKU Craftsman Lawn & Garden business unit. Developed externalization initiative launching Craftsman branded product collections into ACE Hardware stores generating incremental $100M first year revenue while sustaining expansion through core Sears and Kmart retail partners. -
Vice President, Marketing, Sales And Business DevelopmentTrienda Corporation 2009 - 2011Portage, WisconsinResponsible for developing and executing operational best practices, new reusable packaging products, and innovative material handling solutions while positioning the company for sale. Transformed company into category leader, delivering incremental $145M revenue through innovative new product introductions facilitating transaction. -
Vice President Marketing & New Business DevelopmentPacific Cycle 2008 - 2009Madison, WisconsinResponsible for marketing, licensing, and product management developing products and strategic plans for core bicycle brands including Schwinn and Mongoose delivering double digit vitality growth through retail partners including Walmart and Target. Championed accessory business expansion through acquisitions and new product introductions with full P&L responsibility. -
General Manager & Marketing DirectorSprings Window Fashions 2005 - 2008Middleton, WisconsinManaged 20-person team of product managers, engineers and project managers executing new products and programs for 10 window treatment product categories under high profile brands including Graber, Bali, and Nanik for dealer channel and retailers including The Home Depot, Lowe’s, JCPenney and online. Created and executed strategic plans delivering double digit growth. -
General Manager - Global Accessories, Fittings & Service PartsKohler Co. 2001 - 2005Kohler, WisconsinResponsible for creating a multi-category business unit within Kohler Global Faucets comprised of decorative accessories, lighting, and service parts for faucets & fixtures with full P&L responsibility. Deveoped and launched 20 innovative new product collections expanding into both retail and commercial channels.• Increased business unit revenue by ten times.• Reduced cost positions and time-to-market by more than 50%.• Secured stocked retail programs with The Home Depot & Lowe’s. -
General Manager - Kohler International Business DevelopmentKohler Co. 1993 - 2001Kohler, WisconsinP&L responsibility for global fixture and faucet businesses while building collaborative cross-functional teams developing and launching Kohler branded collections throughout Europe, Asia and the US. -
Business Development ManagerUnion Bank Of Switzerland 1991 - 1993Chicago, Illinois -
Business Development ManagerUnion Bank Of Switzerland 1990 - 1991New York, New York -
Business Development ManagerUnion Bank Of Switzerland 1988 - 1990Zurich, Switzerland
Michael Draves Education Details
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Marketing, International Business, & Finance -
Marketing & Management
Frequently Asked Questions about Michael Draves
What company does Michael Draves work for?
Michael Draves works for Spruce Ridge, Llc
What is Michael Draves's role at the current company?
Michael Draves's current role is CEO | Operating Partner | Executive Advisor | Board Member.
What schools did Michael Draves attend?
Michael Draves attended Northwestern University - Kellogg School Of Management, Wisconsin School Of Business.
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Michael Draves
M1 At California University Of Science And Medicine | Medical Assistant | Behavior Technician | Crisis Counselor | Big Ten Student AthleteRialto, Ca -
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